1 Teachers and word of mouth are the most critical factors.
Through market research, teachers and word of mouth are the key factors that can most impress users' decision-making power.
In addition, the proportion of "acquaintance recommendation" is only 18.7%, which shows that acquaintance recommendation is only a reliable channel for parents to obtain training information, and it is not the key factor for them to finally decide to pay. As we all know, the education and training industry will always take effect as the king, and the realization of effect is highly dependent on people, so the quality of teachers will always be the core competitiveness of training institutions.
2 How to establish an institutional reputation
To be a word of mouth, we must choose products that are easy to create word of mouth.
Many products have natural shortcomings, it is not easy to see the effect, it is difficult to do word of mouth. It is impossible to survive by word-of-mouth introduction, and it can only be driven by the market. However, the market cost is too high, which leads to too little investment in R&D and services, too low cost-effective customer service and less word of mouth, forming a vicious circle.
Dear principals, if you think the word-of-mouth communication in your school can't go on, first think about whether there is something wrong with the school's products and whether it is easy to make word of mouth. Many times, the choice is greater than the effort.
Pay attention to customer evaluation when doing word of mouth.
Do research for users after class regularly. The questions are as follows: Would you recommend this course to others? If you rate the recommendation possibility from small to large, from 1 to 10, what is your score?
Then the difference between 9 points and the percentage of 10 points, minus the percentage below 6 points, is the net recommended value. If the net recommendation value is positive, the word-of-mouth is positive. Generally speaking, if the net recommended value reaches 30%, it can be considered as a good product.
The biggest advantage of recommendation evaluation is that as long as the course is really good and students get high marks every time, they will definitely recommend our course to others at the right opportunity, and it is from the heart, not from the interests.
Courses are good, services are good, word-of-mouth communication is good, students will roll in, and enrollment costs are very low.
3 Training institutions how to retain outstanding talents
There used to be a popular joke that "money makes the mare go", but this is not the case. The phenomenon that talents are scarce and it is more difficult to retain talents is believed that many training institutions will encounter it. So, how to deal with this dilemma and increase the core competitiveness of training institutions by changing themselves and retaining people?
You know, high salary is only one of the important factors to retain talents, and money is not the only one.
If the management system of training institutions lacks scientific mechanism and the salary system lacks incentive mechanism, it is bound to be difficult to retain teachers. On the other hand, the long class hours and heavy work pressure in training institutions are also important factors for teachers to resign.
Training institutions are not a business. "Doing a good job in education will naturally have cash flow" and "making profits in the name of education" are both educational institutions, and they can do better in the next decade, and they must be the former. Because the latter is a businessman and the former is an educator.