Overview of Job Responsibilities of Media Specialist 1
accountability
1, responsible for contacting, expanding and maintaining media relations and cooperative institutions, and integrating and maintaining media resources;
2. Monitor the information release of the media, and regularly form monitoring reports, such as collecting manuscripts and making project clippings;
3. Plan and implement the promotion activities of cooperation projects with the media and the implementation of foreign cooperation;
4. Investigate and analyze the communication of competitors' public relations, and publish research reports regularly;
5. Invite media personnel to participate in various activities.
qualified
1, technical secondary school or above, major in public relations, news communication and marketing is preferred;
2. More than one year working experience in a public relations company or industry, and experience in the Internet industry is preferred;
3. Be able to independently organize public relations activities such as press conferences and interviews;
4. Have rich media resources and be able to skillfully write documents required for public relations;
5, excellent language skills, able to make infectious speeches in public relations activities;
6. Strong observation and adaptability, excellent interpersonal and coordination skills, and strong social skills;
7, cheerful personality, strong affinity, good at communication, aggressive, serious and responsible.
An overview of the responsibilities of the second-level media specialist.
Responsibilities:
1, responsible for establishing and maintaining the company's media relations and establishing extensive contacts with the media, including content cooperation and public relations communication;
2. Be responsible for advertising implementation, data collection and media reporting.
3. Plan, write, organize and implement corporate media.
Requirements:
1, college degree or above, major in public relations, news, television and entertainment is preferred, and 17 and 18 excellent graduates are accepted;
2. Familiar with the Internet advertising industry, with at least 1 year working experience in public relations communication and event organization and management;
3, cheerful personality, good communication skills and teamwork spirit, serious and responsible work, careful, hard-working;
4. Have good oral expression ability and logical thinking ability, and have good media resource coordination ability;
5. Have good writing skills, Excel, ppt and other production skills, be familiar with new media and understand the operating rules of the media.
Overview of job responsibilities of media specialist 3
Responsibilities:
1. Assist the marketing manager to develop, manage, operate and implement the company's relevant media resources;
2. Responsible for the daily development and maintenance of social media resources at home and abroad, including WeChat, Weibo, Tik Tok, Little Red Book, INSTAGRAM, FACEBOOK and YOUTUBE.
3. Responsible for the collection, classification, processing, publishing, follow-up, statistics and reporting of media resources (online advertising media resources);
4. Be responsible for supervising and tracking the implementation of advertisements, evaluating and analyzing the implementation effect, and constantly optimizing the advertising effect;
5. Draft and supervise relevant media letters and media contracts as required;
6. Responsible for the planning of existing channels and the development of new channels.
Requirements:
1, bachelor degree or above, major in advertising, news communication, marketing and design, experience in e-cigarette/internet industry is preferred;
2, 1-2 years of media experience, and have a deep understanding of various resources of new media;
3. Have rich social media KOL resources and sufficient media agency resources, and be familiar with the major social media delivery strategies;
4. Excellent information analysis ability; Strong communication skills and business negotiation skills; Proactive, flexible and conscientious;
5. Have strong media communication value analysis ability and creative ability, and understand the operation process of media communication and advertising;
6, familiar with the law of media operation, grasp the characteristics of cooperation of various media, understand the media market, with excellent interpersonal and coordination skills, with keen observation and adaptability, familiar with marketing and media and other related knowledge.
Overview of Job Responsibilities of Media Specialist 4
Responsibilities:
1, responsible for maintaining the media information base (online media), and formulating and implementing new media advertising schemes according to customer needs;
2, responsible for price negotiations with the media, reduce procurement costs, and confirm and publish manuscripts;
3. Be responsible for expanding new media resources, mastering market trends and updating resource quotations;
4. Participate in the planning and writing of product and service plans, and put forward reasonable suggestions;
5. Cooperate with sales and technical departments to complete other new media-related businesses.
Qualifications:
1, college degree or above, major in public relations, news communication and marketing is preferred;
2.65,438+0 years working experience, experience in new media, advertising, Internet, etc. Is the first choice;
3. Understand online news media products and pay attention to new media communication and digital marketing;
4. Excellent negotiation skills and strong writing skills.
Overview of the responsibilities of the media specialist 5
accountability
1. Be responsible for the promotion and marketing of the company's brand and products in new media channels such as Little Red Book, Bi Li Bi Li, Tik Tok and Weibo (mainly Little Red Book);
2. According to the analysis of product users' portraits, develop KOL resources of talent bloggers, conduct judgment and screening, promote product promotion cooperation on the basis of merit, and continuously accumulate high-quality talent resources;
3. Regularly carry out promotion effect monitoring and data integration analysis, such as traffic data, marketing data and product data. , and optimize the media efficiency in time to achieve the effect of * * *;
4. The output and control of related promotional copywriting, such as the manuscript review of Xiaohongshu Daren, constantly optimize the marketing copywriting script;
5. Study the promotion trends of competitors on platforms such as Little Red Book, excavate and analyze the usage habits, preferences and experiences of the target audience on the platform, form a feedback report, sum up experience, constantly optimize their promotion strategies, and form an effective methodology.
job requirement
1. College degree or above, major in marketing, advertising and journalism is preferred, and at least half a year's experience in launching and promoting new media platforms such as Little Red Book;
2. I can play, like to play new media social platforms such as Little Red Book and Tik Tok, and have certain marketing thinking and good network feeling;
3. Have certain copy output and data analysis ability, be able to independently review manuscripts, and make statistical analysis on the promotion effect;
4. Have a good aesthetic, like to study beauty and skin care, love life, be good at communication and coordination, and have strong execution;