Article 1: Business Plan for Instant Seafood Snacks 1 Business Plan for Instant Seafood Snacks
I. Operation mode
The form of retail franchise cooperation. According to the characteristics of our seafood snack food franchise store, it is suggested that partners choose the location near downtown areas, schools, residential areas, Internet cafes, cinemas and other crowded markets. Unified style and unified product packaging; The headquarters provides technical support (including training personnel) and product distribution (ready-to-eat seafood and dried seafood).
Second, products and services
Description of products and services
Sell all kinds of seafood ready-to-eat snacks, seafood dry goods and other commodities, provide guests with a good environment and quality service, let consumers show the convenience of a new industry here, and also have the characteristics and advantages of global chain convenience stores.
These businesses do not conflict with the industry of investing in website owners, but can supplement the advantages of investing in website owners' customers.
2. Competition comparison
Relatively speaking, there are relatively few competitors in the same industry, and this industry is in the primary development stage. Developing customers as soon as possible is the first stage, and then gradually occupy the whole market to improve visibility and become the leader in this industry.
3. Resources and technology
Seafood ready-to-eat snacks are an industry that needs food quality assurance, a wide range of products and services. To do this, there are high requirements for suppliers' resources and product quality. Choosing investors is the opposite of joining. On the one hand, it can obtain sufficient resources and safe food security, on the other hand, it can avoid many business risks.
4. Future product and service plans
With the development of our store and the change of surrounding environment, products and services will be continuously improved. Including more comprehensive and diversified products in the market, better quality and humanized management mode. Our store will constantly enhance its own value, strive for perfection and constantly improve.
Third, the market analysis
1. Market demand
(1) Stable old customer resources
(2) Mature residential areas
(3) Shopping and entertainment places
(4) If there are many school shopping plazas in this area, students and young couples among them are also potential resources. Generally speaking, there are plenty of consumers in this industry, but there is a lack of distinctive brand appeal to attract these consumers, just as the emergence of this industry can fill the gap in this market.
2. Industry development trend
(1) The seafood consumption market has developed rapidly, and it has become the main industry of consumption and production in coastal cities, and the pre-market cultivation has ended. There should be many brands and factories for various seafood products in China. 12 survey of inland cities shows that 32% of urban residents eat seafood. In the past two or three years, a large number of seafood has been flowing into inland cities and deeply into people's homes in inland cities.
(2) Seafood is increasingly favored by consumers in inland cities. Simple raw seafood and dried seafood are inconvenient to eat and far from meeting the requirements of young people. The emerging seafood ready-to-eat food can attract young consumers to dare to try this new thing and accept it objectively.
(3) Food culture, family income and seafood consumption are closely related. Seafood, as an indispensable food on the table, has become an indispensable position in food culture, and can be eaten by both the rich and the poor.
3. Competition analysis
(1) Direct and indirect competition with many dominant brands in the market: At present, each city has its own seafood shop, which is operated by local operators or foreign businessmen, with a long development time and a certain number of tourists.
(2) Direct competitors: such as seafood market, seafood wholesale and street seafood dry goods stores. , all have their own characteristics.
(3) Marketing planning: use the advantages of product diversity, convenient eating and portability to attract young consumers and stabilize old customers. Franchise stores in the main area should occupy this emerging industry market as soon as possible and enhance their brand awareness.
Four. promotion policy
1. Advertisement
Distribute coupons or product leaflets to the public, students and car owners in busy downtown areas, near schools and parking lots in shopping places.
2. Service marketing
(1) Establish a membership card system: the name of the member is printed on the card. The discount rate of membership card is not high, such as 8.8 or
15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is also convenient for waiters.
Address for the consumer. Especially if the consumer is with someone else, the waiter can be in public.
Call him (her) Mr. or miss, and they will feel very respected.
(2) Personalized service: There are some promotional materials hanging in the store, which are about seafood knowledge, seafood names and so on.
On the one hand, delivering products can enhance the taste and set off the atmosphere, and also increase consumers' goodwill towards seafood products.
If they are interested, you can introduce them to the product name, production process,
History and other related knowledge.
position
Take advantage of the attraction of seafood to attract some consumers who like seafood and are willing to consume seafood products to operate in a fashionable and alternative way.
Innovative mode guides brand seafood ready-to-eat snack shops to a new market to be developed.
Verb (abbreviation for verb) management summary (according to the agreement between partners and investors)
1. Organization
2. Management team
3. Personnel plan
Intransitive verb financial plan
1. Financial Summary:
(1) Rent:
(2) Decoration inside and outside the store:
(3) Personnel salary:
(4) Water and electricity charges:
(5) Other organization expenses:
2. Financial indicators
Sales, return on investment, profit, etc. )
3. Average conversion point
4. Profit and loss forecast
Attachment:
Investment and construction
Discussion: With the unique advantage of being a seafood family, I have a deep understanding of seafood and make full use of this advantage in this industry. It not only reduces the investment risk, but also increases the development prospect of this industry, which will definitely be a win-win situation.
Article 2: Model YBC Seafood Business Plan This form is to be filled in by the applicant. Description: 1. Applicants who have passed the qualification examination and received notice during screening should fill in a business plan; Business plan is an important document to apply for support. Please fill in truthfully. Any false information will directly affect the possibility of obtaining funding. Those who cause losses must bear relevant legal responsibilities. 3. What you fill in will be kept strictly confidential; 4. If you have any questions about filling in this form, please visit the official website: www.ybc.org.cn; 5. Please submit the completed business plan through official website, or download this form, fill it out and fax it to our business start-up office (at present, it is only accepted in areas with business start-up offices in our city). Enterprise Name: Entrepreneur Name: Age and Date of Birth: Enterprise Address: Enterprise Phone: E-mail: Home Address: Date of submission: Estimated time of industrial and commercial registration of the proposed enterprise: The following are the established enterprises: enterprise industrial and commercial registration time: enterprise industrial and commercial registration time: number of employees: (please attach a copy of business license). Please attach a copy of the business license. ) average monthly operating income: average monthly operating income: home phone number: MSN/QQ: all pages of copyright1* *1.
YBC mode standard service description 1. Describe the products you plan to produce and sell, or the services you provide (generally not less than words): Describe the products you plan to produce and sell, or the services you provide (generally not less than 50 words, not less than tips: Please explain what your enterprise plans to do? For the first time, a production-oriented marine food enterprise specialized in processing fine packaging such as laver and kelp was established. Enterprises formulate brand marketing price positioning strategies to guide products. To realize the standardization of product production and management, we must rely on the support of science and technology, introduce talent reserves, increase the scientific and technological content of products, and gain competitiveness with low price and good quality. Has been awarded? China's hometown of kelp and China's hometown of laver? Xiapu kelp and laver industries and products are facing opportunities and challenges, so we must take a brand marketing road with local characteristics. Develop your own business in the early stage, expand the sales market, and slowly give play to the advantages of local resources through Xiapu? Three courses? Association, joint processing enterprises, the construction of large-scale production and processing bases and market trading centers (mainly in conjunction with government departments and Sancai Association, some kelp and seaweed processing plants, etc.). ), and strive to become a leading enterprise in Xiapu dry aquatic products industry. 2. Detailed description of business premises (generally not less than 100 words): Detailed description of business premises (generally not less than word prompt: please explain the following matters 1) Site planning and building regulations 3) Contract renewal and rent adjustment 5) License required 7) Geographical location 9) Site safety 2) 4) 6) Lease (term) fee and end time) Supporting facilities and leased building area There is not a lot of money in the early stage of traffic conditions, so we can find suburban economic workshops that meet the health requirements to bridge the local rent for the company about 20,000 yuan/year (including production workshops and warehouses, with an area of about 350㎡), and the transportation and logistics are also convenient; After an enterprise develops to a certain scale, it can choose a potential development zone. Page 2 *** 1 1 1.
In the standard domain of YBC model, land appreciation is large and fast, and land appreciation is also a major item of the company's income. After the completion of the industrial processing zone, the comprehensive utilization value should be comprehensively considered to pave the way for the development of comprehensive enterprises in the future. Secondly, we can choose idle enterprises that have production licenses and complete three certificates (three enterprises have stopped production and two are interested in cooperation) to merge in the form of shares, which are mainly used to develop fine packaging products. In addition, the company can choose a laver raw material processing plant suitable for itself and unite in the form of agricultural cooperatives. The company's startup equipment mainly includes office desks and chairs, computers, telephones/faxes, stainless steel desks, sealing machines, coding machines, etc. The cost is about 1.55 million yuan. Entrepreneurial team information 3. Personal education and experience (with resume) (generally not less than 50 words): Personal education and experience (with resume) is generally not less than 50 words: Please explain why you think you and the entrepreneurial team have the experience, ability and resources in this field to ensure the success of the venture. Please attach your resume or provide the following information: 1) academic certificate and qualification certificate 2) work experience 3) training 4) hobbies 5) other information description should include information of all members of the entrepreneurial team (attach a separate page if necessary). I graduated from Xiamen Ocean Vocational College, majoring in marine engineering management, and have been engaged in kelp and laver processing industry for nearly four years. Two collaborators in the company team (former director of Xiapu Haoda Economic and Trade Co., Ltd. and director of Sansha leading laver processing factory) devoted themselves to kelp and laver industry more than ten years ago, from kelp seedling raising and breeding to processing and production, product packaging and sales. At present, my sales network covers 7 provinces, cities and districts (counties), and there are more than 10 dealers nationwide. Enterprises in Xiapu coastal areas and a number of kelp, seaweed processing plants to establish a good cooperative relationship. (with resume) Copyright Page 3 *** 1 1 1.
YBC model standard entrepreneurship training 4. Have you attended entrepreneurship training? Please explain (with a copy of the certificate attached): Have you attended any training in entrepreneurship? Please explain (attach a copy of the certificate): Note: Training includes business training (such as financial, marketing and sales training) and skills training. On July 22nd, 20 10, I participated in the 27th YBC Youth Entrepreneurship Training. I also participated in the sales skills training of Amway Company and Ping An Group Company, and worked as an accountant in Xiapu Haoda Economic and Trade Company. * * * I plan to set up Xiapu Bailey and the restaurant together to train the staff of the restaurant. Your market. A) Who is your customer (usually at least words)? Who are your customers (generally not less than 50 words hint: explain who may buy your products or services? Please describe these people in detail, such as age, occupation, income, behavior habits, etc. At present, there are hundreds of large-scale laver and kelp finishing enterprises in China (such as Ayibo Company, Qinqin Joint-stock Company and Sanyuan Company in Jinjiang, Fujian). ); Tengzhou market, Zhengzhou market, Wuhan market and other large agricultural products wholesale markets; These companies and individuals have business dealings with our company and can supply them with about 20 tons of dried laver every year. Our company also holds most kelp wholesalers, mainly from Chengdu, Wuhan, Zhengzhou, Tengzhou and Northeast China. The annual sales of dried kelp can reach 150 tons, and the annual sales of dried kelp knots and kelp silk can reach about 8 tons. At present, there are 5 customers 10 of laver small packaging products, including 0 dealers10, and the sales network covers 7 provinces, cities and regions. Our small packaging products are mainly for farmers' circulation markets, large and medium-sized supermarkets and canteens, and factory canteens and restaurants are also one of our customer sources. Copyright page 4 *** 1 1 1
YBC mode standard 5. B) Specific information of market research (please use data to explain) (generally not less than) Specific information of market research (please use data to explain) is generally not less than 100 words). Tip: Please explain how you conducted the market research, and what was the result of the market research? (Please attach relevant data). Include: 1. Data research, such as consulting statistical data, research reports, business guides and other information. 2. Field research, for example, conducting questionnaires and interviews with potential customers and observing competitors' activities. Xiapu kelp and laver industries have superior natural ecological environment, large-scale breeding, high degree of industrialization and outstanding advantages in aquatic products processing industry. Driving a wide range of radiation has played a key role in promoting the development of local agricultural economy and increasing farmers' income; The local government has great support and a good development environment. In 2008, the cultivation area of kelp and laver in Xiapu was114,600 mu, the output was170,500 tons, and the output value was13.33 million yuan, accounting for 37.8% of the county's total agricultural output. The planting area and output are in the forefront of coastal counties (cities) in China. In 20 10, kelp culture has been carried out on a large scale in Xiapu coastal towns 10, with an area of1/4600 mu. The brand awareness of producers and processors of kelp and laver in Xiapu is weak, which is formed through long-term management awareness? Quantity over quality? The existence of ideology, coupled with the influence of the traditional single family production mode, is lacking for the processors of kelp and seaweed. Factory? Influenced by ideas, brand awareness is very weak. According to the survey, the kelp and laver in Xiapu have a large output and good quality, and have become the pillar industries of the local rural economy. These products sell well all over the country. However, Xiapu brand kelp or seaweed with bar code is rarely seen in supermarkets in metropolis and can only be sold in farmers' markets. Make someone else's wedding dress? Fujian's kelp exports are also very large, mainly in Fuzhou (Fuqing, Luoyuan and other places), and most of them are exported to Europe, America, Japan, South Korea, Russia and other countries. Many processing enterprises in Xiapu only highlight regional characteristics, not brand image. At present, the well-known processing plants in Jinjiang area have a large market for laver products in China, but none of them is a one-stop enterprise from seedling raising, breeding, processing to sales, so Xiapu's resource advantages are not fully reflected. Xiapu, which is rich in resources but not rich, generally has the following factors: 1, information is not smooth; 2. The product chain is single and can't really connect with the market; 3. The copyright of market outlook belongs to page 5 * * *11.
Chapter III: Business Plan of Modern Seafood and Aquatic Products Commercialization Company 1. 1 Company Introduction
Modern seafood and aquatic products commercialization company is an enterprise that relies on marine fishery to develop its own unique brand of seafood and aquatic products commercialization products.
The company itself does not set up marine fishing, and its raw materials are mainly marine fishery resources and fishermen's fishing industry. The company only has R&D department, processing department and trade department. The R&D department is mainly responsible for checking the quality of the purchased seafood, and developing, designing and packaging the commercialization of its own brand seafood. The processing department is mainly responsible for processing according to the quality requirements, product design and packaging design of R&D department. The trade department is mainly responsible for the acquisition of raw materials, the sales of processed products and online sales, and accompanying products to chain stores and major professional seafood wholesale markets. There are two kinds of stores under the company, one is a wholesale store in a professional seafood wholesale market, and the other is a chain store established in major cities.
1.2 main products and business scope
The main products are commercial products of modern seafood and aquatic products, the only brand of the company? Sea show? The commercialized products of brand seafood and aquatic products are mainly fish commercialization, shrimp commercialization, crab commercialization and shellfish commercialization.
The business scope is mainly divided into three areas, one is seafood wholesale markets in major cities, the other is chain stores in major cities, and the third is supermarkets in major cities. The company mainly set up chain stores in major cities to realize the commercialization of seafood and aquatic products in the central area of the city and facilitate the general public to buy them. The company wholesales seafood in major cities, allowing the commercialization of seafood to enter thousands of households. The company is more convenient for citizens to buy in supermarkets in major cities.
1.3 investment and finance
The company is headquartered in Beihai, Guangxi, because it can be directly purchased and processed, with convenient logistics and guaranteed quality. At the beginning of the company's establishment, * * * needs 6.5438+0.5 million yuan, including 6.5438+0.5 million yuan of venture capital and 500,000 yuan of short-term loans. Among them, RMB 6,543,800+is used for investment in fixed assets (renting the Safety, Quality and Quarantine Department, Product R&D Department, Product Processing Department and Product Trade Department of the headquarters factory building). Among them, 500,000 yuan is used as working capital for the daily purchase of seafood and aquatic products and the daily expenses of the company headquarters.
1.4 organization and human resources
The nature of the company is limited liability company. The company implements the general manager responsibility system, which consists of a deputy general manager of trade, a processing department minister who is mainly responsible for product processing, and a management minister who is mainly responsible for the daily affairs of the company.
2. 1 commercial purpose
The original intention of establishing this company is to let people eat their own satisfactory, safe and quality-guaranteed seafood products, so that people can afford seafood products with assured brands. The purpose of setting up seafood commercial brand chain stores in urban business districts and residential areas is also to improve the living standards of residents and let the people eat brand-name seafood products that are satisfactory, assured, safe and guaranteed in quality.
2.2 Entrepreneurship concept
Build an international brand seafood commercialization enterprise in China, become a leader in seafood and aquatic products industry, and become the first brand enterprise in China to provide seafood commercialization products. Commercial seafood products will bring delicious food to the whole country, eat the original seafood of every household, and let everyone make the names of various seafood varieties into famous seafood dishes. We can confirm the purchase contract with the customers of marine fishery operators, and we provide fresh-keeping technical services and quality control, thus forming an industrial chain. Only in this way can the scale of fishery be expanded and we can provide products with reasonable prices to the people of the whole country.
2.3 Overall strategic objectives
In the early stage of enterprise development, Guangzhou was the sales base, Beihai (a coastal city rich in seafood resources) was the acquisition and processing base, and wholesale departments were set up in the southern seafood and aquatic products market, chain stores were set up in surrounding cities, and supermarkets in various cities were designated for sale. All stores use a unified corporate brand identity, and Southern Logistics can be sold to all parts of the country more conveniently and quickly, with brand quality assurance and strong marketing promotion. In addition, with the birth of new e-commerce, Alibaba electronic platform is used to operate and sell on the platform network, and export members are increased to launch commercial products of branded seafood abroad. Becoming a commercial seafood product enterprise with a brand of ten thousand people will bring more employment opportunities and drive the economic income and prosperity of Beihai. To achieve the ultimate goal of the company, it is to build a world-class brand seafood commercial product enterprise, not only to sell in China, but also to go abroad and sell globally. Three kinds of products
3. 1 Description
The main purpose of the company's entrepreneurship is to provide end consumer goods-commercialized seafood and aquatic products, which are commercialized seafood and aquatic products with brand services. ? Sea show? Brand seafood and aquatic products are divided into two parts: cooked food, ready-to-eat food and preservation. We classify all kinds of seafood we buy. Seafood is produced with seawater. Before processing, it is washed with seawater, and then washed with fresh water. After processing, the belly, phosphorus, gills and slices are removed to meet the purchasing needs of customers. It is divided into one kilogram and two kilograms. Make nutritious seafood soup and porridge made by famous chefs and heat them with electronic micro-boilers. Of course, I
We will process products according to the needs of mainstream consumers. Transparent color vacuum packaging (to prevent product deterioration, ensure shelf life and avoid air and environmental pollution) is labeled with brand, with QS mark of food safety and quality, production date and shelf life, nutritional ingredients detected by nutritionists, and cooking methods and ingredients printed on the packaging bag. All processes need standardized operation.
? Sea show? The four categories of commercial seafood and aquatic products also need to be reclassified, and how to divide and package products can be determined according to the needs of consumers.
3.2 characteristics
All products bear the QS mark of food safety and quality, and have obvious brand marks. The biggest difference is that they have changed the traditional quality assurance (keeping fresh with ice cubes) and adopted vacuum packaging, which will bring good looks and generosity, and environmental protection will not cause urban environmental pollution (unlike the previous sewage, which is smoky). At the same time, you can open the packaging bag and cook directly. At the same time, it saves time and water.
3.3 Commercial value
The value of products is to establish the concept of brand in people's minds, buy? Sea show? Seafood and aquatic products brand is to buy safe, assured, guaranteed quality and reasonable price seafood and aquatic products, people will think of these when buying seafood. Sea show? Brand products, thinking that we are a professional seafood and aquatic products commercialization product company, should have a good reputation in people's mouths. And bring commercial value to seafood commercial brands.
3.4 requirements
With the improvement of people's living standards, people have higher and higher nutritional requirements for adopted children. The birth of new e-commerce meets the requirements of the e-commerce era, and people will choose seafood and aquatic products as the main course food. In addition, with the rising prices, food safety has become a hot topic, and people can't afford seafood and aquatic products, so our company just meets the needs of the popular people, because we provide branded, standardized and commercialized seafood and aquatic products.
3.5 technical content
There is advanced vacuum packaging technology in product preservation technology, which can ensure that our main products can remain unchanged for 3 months. Seafood is produced by seawater, and the types of seafood depend on seawater. Cleaning with seawater before processing is also a technical problem of preservation.
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