For the employment direction of packaging design specialty, we must first understand the definition and function of packaging design. Packaging design refers to the design of the shape, color, pattern and characters of packaging materials through artistic creation, so as to achieve the purpose of beauty, practicality and publicity, so as to meet the needs of goods in the process of storage, transportation, sales and use. The function of packaging design is to enhance the image and value of goods, attract consumers' attention, increase sales and maximize brand value. With the continuous improvement of consumers' requirements for product appearance, packaging design has become one of the important means of brand promotion. Therefore, the employment direction of packaging design specialty has also expanded accordingly. The following are the employment directions of several packaging design majors:

1. Brand designer: The brand designer is responsible for designing the brand image for the enterprise or product, fully understanding the brand positioning and target group of the enterprise, and conveying the core value and personality of the brand through packaging design. Brand designers need to have innovative ability, market insight and design skills, and be able to transform brand concepts into appearance images.

2. Packaging structure designer: The packaging structure designer is responsible for designing the appearance and structural layout of the packaging to ensure the safety and convenience of the products during storage, transportation and sales. Packaging structure designers need to know something about material characteristics and technology, and can design a reasonable packaging structure according to product characteristics and market demand.

3. Illustrator: Illustrator is responsible for adding personalized details and patterns in packaging design to attract consumers' attention and highlight product features. Illustrators need to have good painting and creative ability as well as unique artistic style and creativity.

4. Packaging graphic designer: The packaging graphic designer is responsible for the overall layout and visual effects of packaging design, including color matching, text typesetting and pattern design. Packaging graphic designers need to have good aesthetic ability and design skills, and can create attractive visual effects through the combination of design elements.

In addition, graduates majoring in packaging design can also work in advertising companies, design consulting companies, market research institutions and other enterprises and institutions, engaged in packaging design-related work, such as market research, advertising design, brand promotion and so on.

In a word, the employment direction of packaging design major is diversified. In addition to traditional positions such as brand design, packaging structure design and illustration, you can also engage in packaging design related work in related industries. With the increasing market demand for packaging design, the employment prospect of packaging design specialty will be broader and broader.