Duan Junping: the founder of Aiweilong Media Consulting Group, a famous expert in Chinese studies, a leader in Neo-Confucianism, a famous calligrapher, a famous cultural scholar and a famous management scholar. Following the teachings of Confucius, I have been studying China traditional culture and calligraphy art in seclusion for more than ten years. Taking Tao as the goal, relying on morality and benevolence, swimming in art, and finally getting the essence of tradition. He presided over dozens of large-scale group enterprise management consulting projects and served as a life consultant for many politicians and entrepreneurs, which was deeply loved by the audience. Zen calligraphy is collected by well-known institutions, politicians and celebrities at home and abroad.

Based on the research on the inheritance and innovation of China traditional culture for a long time, Mr. Duan Junping advocated the establishment of a "Chinese-style management model" which combines China's traditional philosophy with modern management model and conforms to the actual situation of China enterprises. The applied theories of Neo-Confucianism, such as "China management philosophy thinking mode" and "China enterprise culture construction mode", are highly appraised and recognized by experts and entrepreneurs. His management articles are praised as the classics of Chinese management philosophy thinking mode, and have been hired as special columnists by dozens of domestic newspapers and magazines and as visiting professors by many well-known universities in China. He is the chief professor of the large-scale reading activity "Yi Xue enters Yuelu Academy". The ideal is: to establish a heart for heaven and earth, to establish a life for the people, to carry forward the past and the future, and to maintain peace throughout the world.