First, the ground propaganda law
1, community publicity
(1) The effect of hanging banners and banners at main entrances and residential roads is good, but it is not suitable for long-term hanging, because it will affect the beautification of the residential area and the distribution fee charged by the residential area is high.
Spending more energy on putting up colorful posters, sweeping the stairs one by one, and putting up posters at each staircase and elevator entrance can encourage community owners to be interested in the contents of posters, consult and further tap potential customers.
(2) Public service advertisements-community building signs, house numbers, publicity columns in elevators, public service slogans and public service picture frames, as well as donations for making community public service publicity columns, bulletin boards, signs, advertising electronic clocks, etc.
(3) Sponsor various activities organized by the community, such as the repossession party, outdoor sales show, and gala held by community developers. , improve reputation and popularity.
④ Set up a temporary exhibition area for students' works. The setting of the exhibition area is to let the owners intuitively understand the students' works and teachers' level of * * school and enhance their confidence in * * school.
⑤ By packing our advertisements or enrollment keywords on the fence poles and doorposts at the entrance of the residential parking lot, we can attract car owners to pay attention to * * schools within a few minutes of parking and picking up their cards;
2, shopping malls, squares and other outdoor streets, the crowd concentrated publicity.
① Set up a information desk to attract parents to take the initiative to consult and invite parents to participate in the experience for free. On-site professional teachers can carry out special exhibitions of small activities (number: 3-5 people, 2 people stay at the information desk for parents' consultation, and the other 3 people issue targeted leaflets separately. The delivery time is a weekend night when the traffic is relatively concentrated);
(2) Select advertising space in a conspicuous position in the shopping mall or square to make billboards;
(3) Post public welfare banners and slogans on both sides of the main kilometers of roads through contact with relevant government departments. Relevant government departments have provided us with places, and we are responsible for distributing banners and related funds, with the signature of * * school on the banner;
(4) By getting in touch with the street community, make public service advertisements for the street community in the community advertising space, and print our logo and related brand keywords.
3. School publicity
(a) sponsoring schools to hold parties or activities to improve their visibility and social effects in schools;
(2) Open classes or audition classes will be held three weekends before the start of school and two weeks after the start of school, aiming at students who have not continued enrollment and parents and students who have newly auditioned. At the same time, two large-scale open classes (or large-scale open classes) can be held on the last weekend before school starts and the first weekend after school starts.
(3) At the same time, in order to attract the attention of all schools and drive all students in the development zone to participate, from September onwards, a * * school "Who is the King of Words" contest can be held in the development zone schools in conjunction with television and other media, and all auditions will be held in the school, and the semi-finals and finals will be held in the school. At the same time, players who participate in the semi-finals and finals can participate in training in * * schools to achieve enrollment promotion.