Legal analysis: Franchising refers to the trademarks (including service trademarks), trade names, products, patents and proprietary technologies, business models, etc. granted by the franchisee. In the form of franchise contract, the franchisee shall engage in business activities under the franchisor's unified business model according to the provisions of the contract, and pay the corresponding expenses to the franchisee.

Legal basis: Article 7 of the Regulations on the Administration of Commercial Franchise. Franchisors should have a mature business model and the ability to continuously provide business guidance, technical support and business training for franchisees. Franchisees engaged in franchising activities shall have at least two direct stores, and the operating time shall exceed 1 year.