More and more people are getting familiar with and understanding fine coffee, and some people can even taste the various flavors of coffee beans. It is undeniable that a cup of high-quality coffee and a delicious meal can make more consumers come to cafes. Providing inferior coffee and food is tantamount to digging your own grave.
The orientation of the cafe determines everything. What kind of group service do you want?
Understanding the needs of customers is the key. Lock in the main customer groups you want to attract, which will help you make decisions in every process, such as menu making and even store location. Open a boutique cafe, then your target group should not be busy passers-by. Most of the boutique cafes are located in the community, and the new stores can meet the needs of the groups near the community and satisfy the appetite of your neighbors. First, start the coffee business by meeting the needs of community customers.
How to open a boutique cafe?
1. The premise of opening a coffee shop is to have funds and enough funds to start it.
About the necessary funds for opening a shop
The necessary funds for opening a shop include:
(1) Pre-planning expenses mainly refer to pre-market development expenses and related legal affairs expenses, including study expenses and market research-related expenses.
(2) Liquidity, prepared according to procurement and cost.
(3) store expenses. There are three main sources of coffee shops: renting a building, buying a building or building it yourself. Mainly leasing, the cost includes the funds that need to be paid for the initial signing, including deposit, agency fee, rent and so on.
(4) Indoor and outdoor design and decoration expenses, including the layout, style and materials of the coffee shop, and the design expenses of the coffee shop renderings, floor plans and construction drawings; There are also construction costs (including exterior wall decoration costs, in-store decoration costs and other decoration materials) and equipment costs (including water, electricity and gas lamps).
⑤ Expenses for equipment and facilities, including office supplies such as sofas, tables and chairs, shelves, televisions and computers; Air conditioning system, sound system, fire safety system, ventilation facilities, etc. ; Cooking equipment, storage equipment, washing equipment, processing and insulation equipment used in bars; Kitchen appliances, air conditioning appliances, etc. ; Production of bar, coffee cup, tea set, all kinds of Fluttershy and other instruments needed for manufacture and use; It even includes staff uniforms and other expenses.
What equipment does a boutique coffee shop need?
Necessary items for opening a shop (specialty store): semi-automatic coffee machine, bean grinder, various handmade pots, various filter cups, various filter papers, ear-hanging bags, paper bags, water softeners, water purifiers, powder residue boxes, powder hammers, flower painting tubes, powder pressing pads, ice makers, electric ovens, juicers, water heaters, coffee bean spoons, measuring cups, timers, spice bottles and cream.
6. Advertising expenses, including business cards of coffee shops, design and production expenses of leaflets before opening, and publicity expenses of websites such as group buying and mobile phones.
⑦ Purchasing cost, including the cost of ingredients and consumables, the cost of initial raw materials for bar such as coffee beans, Italian coffee beans, sugar, dairy products and syrup.
(8) Working capital, including the handling of various licenses before opening, employees' salaries, training fees and accommodation. Pet-name ruby liquidity, early opening, coffee shops need to prepare a certain amount of liquidity, mainly to ensure the normal operation of the early opening.
2. Enough time to invest.
To open a coffee shop, you should not only have enough funds to prepare, but also run the shop full-time. If you let the manager manage the store and manage the store yourself with a part-time attitude, there will be too many trivial things in the end, and it will take time to accompany the money, but you can't spare the time.
Regarding the development of the coffee shop menu, what kind of fine coffee do you want to provide for our guests?
The most indispensable dish in a coffee shop is the signature dish, which is the specialty of the shop. There are many guests. When you arrive at the coffee shop, they will directly ask you what is the specialty of the coffee shop. Therefore, making a perfect menu is the last step towards opening a shop.
Mainly consider the main content on the menu. After the location of the cafe is clear, the main contents on the menu can be basically determined. Objectively speaking, the main contents of the menu are basically the goods introduced by the owner and accepted by the guests. Therefore, we should make the menu into a commodity, make it a signboard to attract guests, and then consider the cost and pricing comprehensively to make a delicate and perfect menu.
After determining the main products in the store, the auxiliary contents on the menu must continue to be improved. If the menu is rich in content and complete in variety, it will attract more guests and increase the number of times they come to the store. Because the menu is rich in varieties and the prepared ingredients are rich, we should pay attention to prevent the loss of ingredients. If there is too much development, the concept of the main product will be blurred. Therefore, it is necessary to comprehensively consider the positioning of your own store and make a menu that perfectly combines primary and secondary products.