First of all, the choice of exhibits is the first. Exhibits are the most important factor to impress the audience. The selection of exhibits should be based on three principles: 1, pertinence, 2, representativeness, 3 and uniqueness. Targeting means that the exhibits should conform to the purpose, policy, nature and content of the exhibition. Representativeness means that the exhibits should reflect the high technology, production capacity and industry characteristics of the exhibitors. Uniqueness means that exhibits should have their own uniqueness, which is obviously different from similar products.

Followed by the live display of exhibitors. Nowadays, many exhibitors use song and dance performances, quiz and video and audio presentation. This is because under static conditions, all the performances and features of the exhibits cannot be explained, and other materials or equipment are needed to explain, emphasize and render them. Exhibitors should pay attention to guiding visitors to participate on the spot and prepare some small package samples for free distribution.

Third, the booth design. At present, many exhibitions also pay attention to the proportion of special decoration. Exhibitors are also paying more and more attention to special decoration. But the more money you spend on special clothes, the more luxurious the decoration, the better. Exhibitors should consider whether special clothing can fully reflect their own image and attract visitors' attention. So you can measure whether the decoration has achieved the goal from several aspects: 1, the booth design should be coordinated with the overall trade atmosphere of the exhibition; 2. The booth is used to set off the exhibits, and it is not allowed to pretend to be the owner; 3. The design of the booth should consider its own public image and not be too unconventional; 4. Don't ignore the basic functions of the booth, such as showing, talking, consulting and resting.

Fourth, staffing is the key to the success of the exhibition. The staffing of the booth can be considered from four aspects: 1, choose the appropriate type or relevant department according to the nature of the exhibition; 2. Determine the number of people according to the workload; 3, the basic quality and personality of personnel; 4, strengthen professional knowledge training and understanding of product performance, including professional knowledge, product performance, demonstration methods, etc.

Fifth, customer invitation. Visitors to professional exhibitions have clear goals. Therefore, in addition to passively waiting for customers, exhibitors should consciously invite customers before launching. We can invite and attract customers through direct door-to-door visits, advertisements, on-site publicity and distribution of materials.