There are professional factories offline, which have a certain reputation and market in the industry. Enterprises that open stores online according to market changes are usually the top of the e-commerce food chain. They are manufacturers with years of hard work experience and real strength. Their advantage is that they have the most powerful resources and innovative ability, and their products can be seamlessly connected with factories, and they can cope with uncontrollable factors such as the rapid change of e-commerce and the ups and downs of sales.

The disadvantage is that the managers of these enterprises are all from traditional industries and are not proficient in e-commerce. They will feel that online and offline are antagonistic. Poor coordination of high-level strategies and unclear thinking will lead to the implementation process being bound by various factors, and operators will not let go. Therefore, the transformation process of some established enterprises will be more difficult than that of some new enterprises, because they are not easy to break through the ideological obstacles accumulated for a long time. Yuan Dian Marketing Consultant: ydyxgw

Second, new small brand manufacturers.

Usually, the second and third line brand manufacturers on Tmall are small brand manufacturers. Such enterprises have limited funds and participate in short, flat and fast projects. If the product is done right, it can make a big profit, otherwise it will lose money, and e-commerce is easily affected by these unstable factors. The influence becomes unstable. E-commerce operations are under the greatest pressure in such companies. Products and brands are in the middle of high-end and low-end If leaders expect too much from the brand, but don't invest too much in marketing expenses, e-commerce operation will become difficult. Yuan Dian Marketing Consultant: ydyxgw

Third, trading companies.

There are many online merchants who represent well-known brands on Tmall, and there are also offline stores. E-commerce operators can best display their ambitions in such companies, because e-commerce operators should be pragmatic, and sales performance is the only thing that proves their ability. This O2O trading company is the most flexible company. Brand, capital, risk, inventory and other resources can be randomly allocated according to the requirements of e-commerce operation, and usually a large turnover can be realized quickly in a short time, which can satisfy the inner sense of accomplishment of operation. However, such companies lack core competitiveness, low gross profit, and all kinds of cooperation with brands are unhappy at any time. Yuan Dian Marketing Consultant: ydyxgw

Fourth, pure online trading companies.

The biggest problem faced by such companies every day is the problem of inventory. Generally, the pressure of SKU above 300 is relatively high, and offline is relatively general. On the internet, because of Matthew effect, I don't know when a product will be popular, which may lead to the wrong bet or eventually lead to loss. But now there are more mobile trading platforms, and the simultaneous sales of multiple platforms will reduce the uncontrollable inventory risk. In addition, if there is no offline trading company, the brand support will be less, and the profit is usually not as high as the above. Such companies are the second choice for middle-level operators of e-commerce. Yuan Dian Marketing Consultant: ydyxgw

Verb (abbreviation of verb) pure e-commerce company

Pure e-commerce makes a fortune online. It is good for e-commerce operators to enter a brand e-commerce company like Inman Qigege, but they have their own mature e-commerce operation team. However, if you enter some small brand companies in individual categories, it is not very beneficial to e-commerce operators, because staying in such companies for a long time will not help e-commerce operators' careers much, and the way out is too narrow. Yuan Dian Marketing Consultant: ydyxgw

Six, vertical e-commerce and independent B2C platform

If a company only wants to be a vertical e-commerce and an independent B2C platform, its competitiveness will be particularly weak. One of the reasons why Vanke Eslite failed before was to adopt this model. E-commerce operations are generally employed by such companies, which is not conducive to displaying their ambitions.