Marketing majors should apply for the qualification certificate of marketing division, which is divided into five grades. A marketer refers to a professional manager who is engaged in marketing activities such as market research, market forecast, commodity (product) market development, commodity market launch planning, market information management, price management, promotion, public relations, etc. in various enterprises and institutions, and engaged in marketing activities such as market research, market analysis, marketing planning, market development, direct sales and customer management.

Five grades

The qualification certificate of marketing staff is divided into five grades: marketing staff (national vocational qualification level 5), senior marketing staff (national vocational qualification level 4), assistant marketing staff (national vocational qualification level 3), marketing staff (national vocational qualification level 2) and senior marketing staff (national vocational qualification level 1).

job requirement

The requirements of this profession for employees mainly include: professional ethics, professional basic knowledge, market research and analysis, marketing strategy and marketing activity management, product and price management, channel management, promotion management, sales management and network marketing management.

Pilot training exam

In the second half of 2002, the profession began to conduct pilot training examinations in some parts of the country. On the basis of summing up experience, the national professional qualification appraisal of marketers was carried out nationwide on June 15 and June165438+1October 23, 2003. Usually take the exam twice a year. See the documents issued by the appraisal center of the Ministry of Labor and Social Security for the specific time.