Second, among middle-income families in China, 52% of the annual per capita education expenditure is spent on English training, while dance art only accounts for 20%, Olympiad Mathematics accounts for 1 1%, and others account for 17%.
3. In a medium-sized city with average economic development, there are nearly 30,000 preschool children aged 3-6 and about 50,000 primary school students aged 7- 12. The annual per capita expenditure on amateur education is about 3000 yuan, of which more than 90% families need to train their children in English.
Therefore, this is a market with great potential. At the same time, because children's English training can graduate from kindergarten to primary school, it is also the only most valuable market segment in the whole English training field that can realize large-scale synchronous training.
Early English training for children is the highest education, and its teaching difficulty and importance are the highest. However, the current English training institutions often equate early education with low-level training, which makes the teaching quality quite unsatisfactory. Due to fierce low-level repeated competition, the benign development of this market is seriously hindered, and it is difficult to fully release the huge market potential. On the surface, this situation is a risk, a regret and a challenge, but for an institution with a forward-looking strategic vision, it is an opportunity, a driving force and a wealth. It also provides a broad market development space for powerful institutions interested in making great achievements in the field of education.