A clothing industry veteran once said: "passenger flow and product structure are two basic factors to ensure sales." Without either of these two factors, the sales volume is absolutely zero. " Of course, this is a bit absolute, but it can also be seen that for clothing brands, the direct impact of store passenger flow and product structure on sales volume is great. In order to effectively improve the profits of unit customers and realize customers' repeated purchase, cross-purchase and recommended purchase, we must start from the following five aspects: First, strengthen the active service consciousness of service personnel, establish the concept of customer first, make every customer who comes to the mall feel at home, and make the mall form a good reputation among customers, thus improving the repeated purchase rate and recommended purchase rate of customers. The second is to carry out service and sales skills training, improve service level, quickly respond to and discover customer needs, recommend appropriate products to customers in a targeted and timely manner, improve sales hit rate, win customer trust, and thus increase customer repeat purchase rate. Thirdly, readjust the layout of merchandise display and shopping malls, find out the goods that may realize cross-selling by observing customers' shopping habits and analyzing the previous sales data, and arrange these goods in the same shopping area to facilitate customers' purchase, thus improving the probability of cross-buying. For example, put basketball clothes and basketball, wrist guards and basketball shoes in one place, and so on. Fourthly, based on the principle of "retaining old customers and attracting new customers", we should formulate more reasonable and effective marketing strategies and customer loyalty programs, thus greatly increasing the purchase rate of customers. For example, the implementation of the "points reward" policy, the establishment of a "member club", the monthly selection of VIP members, members' birthdays to send gifts, or send text messages to congratulate. Fifth, the performance appraisal and reward of service personnel should be linked to their service level and service attitude, so as to arouse the conscious service consciousness of each service personnel. Grasping every customer is the most direct way to solve the problem of less passenger flow, and merchants are the most direct executors to avoid the impact of less passenger flow on sales. Therefore, to strengthen the professional quality of business, on the one hand, it is to strengthen the training and assessment of business sales skills and product knowledge, improve the personal quality and sales ability of business, and increase the turnover rate of sales; On the other hand, it is to strengthen communication with merchants, understand their real thoughts and improve their loyalty to the store. When the passenger flow is relatively small, the business mentality is easy to be impatient. If we don't know their real thoughts and thoughts in time and in detail, we can't solve their doubts, and blindly demanding performance for business will easily lead to the loss of store operators. On the other hand, the emotional irritability of business personnel will directly affect their mental outlook and sales skills when shopping guide. As a business supervisor or regional supervisor, it is necessary to communicate with the business frequently, understand their status in work and life, and understand some things that bother them, so that they can release their inner pressure and avoid personal emotions of the business from affecting the consumption of limited customers. In addition, as a store manager, you can enliven the store atmosphere and change the status of business people when the passenger flow is low through games or exhibition games. Really seize every customer and improve our sales.