Official website introduced as follows: Dihang Group, established in 2008, is a leading service provider of safety protection products in China. Dihang is committed to technical research and development in professional fields, focusing on improving the quality and safety of assembled building materials and border protection products. At present, the group has more than 10 subsidiaries, such as Dihang protection facilities, Sichuan Dihang security, Dihang construction and installation, Dihang import and export, etc., and successfully passed the certification of high-tech enterprises in 20 18. Up to now, Dihang's products have been exported to more than 20 countries and regions around the world, covering nearly 30 provinces, municipalities and autonomous regions, with hundreds of distribution agencies. At present, it has reached a long-term strategic cooperative relationship with many top 100 domestic housing enterprises and construction companies.
This course has 50 students from Suzhou Dihang Protection Facilities Co., Ltd., 20 students from Dihang Import and Export Co., Ltd. and 8 students from Sichuan Dihang Security Technology Co., Ltd.
All success comes from careful preparation:
1. Interview Mr. Tan, the person in charge of this training, to understand the three components of the participants in this negotiation course. In particular, 50 participants in this negotiation course are project managers (as Party B). In the negotiation with the real estate company (Party A), what they need is: an empathetic person who is good at communication; B. method-with results; C is professional enough-respected. At the same time, we should also manage the outsourcing construction team (Party C), ensure the quality and quantity, and ensure the construction period.
2. Interview David, the representative of DIAC's import and export students, before class to learn about the challenges they encountered in foreign trade export, such as "soaring shipping prices, delayed delivery and exchange rate changes".
3. Because of the needs of the course, I interviewed my friend "Father of Party A" who has worked in a real estate company for 10 years, and found that Party A is actually very reasonable. The key point is that Party B has to fight hard while the iron is hot, but his figure is harmonious and his emotional intelligence is superb.
As I have never done foreign trade, I consulted my old friend Yellow Mount Tai. In 2008, he published Export Marketing Practice, which was all the rage.
5. Zichun gave a lot of lessons to China Manufacturing Network (0023 15 Focus Technology), so she consulted Duan Peng from Focus Business School in advance and gained a lot. He also introduced the overseas warehouse business laid out by Focus a few years ago, which can be adopted by some high-tech and high value-added enterprises.
Pre-preparation is highly recognized by customers when the course is presented, such as how to deal with Party A:
1. Understand Party A's eight human needs.
2. Four steps to discover Party A's needs: how to see, smell, ask and cut?
3, with hobbies * * *, deep links
4. How to choose the topic accurately and open a smooth communication channel?
5. How to impress Party A?
Negotiation is communication, and negotiation is to win. After a day's study, students have mastered:
1, four negotiating opponents: bulldog, lamb, old fox and eagle;
2. The negotiation style is decided by the other party, and how to effectively deal with the four types of negotiators;
3, concessions, unless the exchange! The memory and experience of negotiation psychology is extremely important.
4. As a pilot, how to have a strong heart-improve the mental model of becoming an "eagle"
5. From the value of negotiation-win-win negotiation.
Of course, all training must conform to the "three-opening rule": happiness+eyes open+enlightenment!
1, Happy: 2 1 years of teaching experience, 13 years of professional trainer, Zichun is more skilled and experienced in teaching skills, teaching smoothly, and very happy.
2. Eye-opening: On the afternoon of May 65438+May 5, I met Mr. Peng, the chairman of Dihang Group, and my words made him shine. My original words are: Teacher Peng, Hengli Chemical Fiber 600346 went public after class; Hong Sheng Group 00030 1 went public after my class; This time, I'm here to list Dihang Group. Mr. Peng smiled. The first two are Fortune 500 companies, both of which are headquartered in Wujiang, Suzhou.
3. Inspiration: Dihang Group is fully listed. Zichun emphasized in class that our Dihang Company keeps seizing the market and increasing its market share with its high cost performance and low price. If it goes public, shareholders and shareholders will definitely focus on profits, and the growth of production profits and circulation profits is limited. What shall we do? The airline must improve the negotiation level and increase the negotiation income.
With the deepening of the training, Zichun is also very happy to see the progress and changes of the students, as well as their understanding and mastery of the negotiations.
There is no shortcut to learning, and constant practice helps to internalize.
Negotiation is an ultimate communication and a deep spiritual fit. Zichun was famous as a charming trainer TTT on 20 10. In 2020, she was authorized by the copyright of Negotiator of the International Institute of Training and Teaching Technology. She is willing to help more enterprises in China learn to negotiate, so as to strengthen the country and enrich the people!