Current location - Education and Training Encyclopedia - Education and training - What should Shenzhen International Jewelry Fair learn from Hong Kong International Jewelry Fair?
What should Shenzhen International Jewelry Fair learn from Hong Kong International Jewelry Fair?
Nowadays, the scale of the exhibition is expanding year by year, and its influence is increasing year by year. Now it has developed into an international comprehensive platform integrating new jewelry display, business transaction, scientific and technological innovation, brand promotion, cultural communication, information exchange and academic discussion, ranking among the most important jewelry exhibitions in the world, and continuing to maintain its reputation as one of the largest and influential jewelry professional exhibitions in China and even Asia. Although this short decade has witnessed the rapid development and progress of Shenzhen jewelry industry, it has gradually changed from manufacturing in Shenzhen to creating in Shenzhen. In particular, leading enterprises like TTF took the lead in holding high the banner created by Shenzhen and breaking into top foreign jewelry exhibitions. Let foreign counterparts sit up and take notice. Shenzhen is no longer just a cottage product, but has gradually formed its own local design style and characteristics. But at present, there is still a long way to go to truly build an international jewelry exhibition created by Shenzhen and have our right to speak on the international stage. You also need to learn from foreign top exhibitions and excellent jewelry brands, from Germany's rigor, from Italian metalworking, from French design, and from Hong Kong's craftsmanship. . . etc

After visiting Shenzhen Exhibition and Hong Kong Exhibition every year, I will discuss my feelings and experiences with senior people in the industry. They all said with helpless expressions that apart from the gorgeous and luxurious exhibitions and lighting effects, the overall feeling of Shenzhen Exhibition is the same, just like a candy, no matter how colorful the outer packaging is, it tastes the same. This will inevitably make seniors who have been engaged in the jewelry industry for many years finally feel that they have nothing. . . . . When we discussed the Hong Kong exhibition, they felt completely different. Their exhibitions never need gorgeous decorations and noisy music to set off their products. Because really good jewelry doesn't need too flashy decoration and promotion, as long as you quietly appreciate it, you will be fascinated by its unique design and exquisite craftsmanship, and you can't help but sigh. So this is really called jewelry!

Every time I go to the exhibition, I always feel that even if I go for five days, I can't see all the products. But it's true, with the best brands, manufacturers and designers from all over the world participating. There are many kinds of products. Only what you can't think of, nothing you can't see. Even if some products are copied for you, we can't make their craft. Especially a master like Chen Shiying. This makes us sincerely sigh that we are still so far from the top international level. We make jewelry for business now, but they make jewelry for art now. This is the essential difference between us and them. . . . . . There are still many design and technical problems that we need to learn and study. They are our senior teachers. We should learn design and technology from them modestly.

Hong Kong Jewelry Fair has been successfully held for decades, and the successful experience of others for decades is our best example. We must learn from the professionalism, dedication and pragmatism of Hong Kong jewelry industry with an open mind. Only by learning from the successful experience of others, combining our own advantages and seeking innovation can we make a breakthrough. Only in the shortest time can Shenzhen jewelry be transformed from Shenzhen manufacturing to Shenzhen creation. So as to go abroad and rush to the world. Let foreigners see what is the real original design of China. Win glory for our jewelry industry in China and our people in China. I sincerely look forward to the early arrival of that day and hope that the future of Shenzhen jewelry will be even better. . . . . . . . Author: Pan Yan