First of all, I hope everyone can read the content of this article carefully and patiently, and I believe everyone will have a more thorough understanding of the agency operation.

Now the competition in Taobao market is fierce, and it is extremely difficult to run a store successfully. Without a professional team and experienced traders, it is difficult to make a difference with a needle of blood, especially for some novices who want to enter the Taobao army.

As the saying goes, where there is a market, there is demand. It is precisely because of this that some organizations and groups that operate Taobao are booming in the market instantly. They rely on their huge and experienced operation team to help some inexperienced or novice sellers run their stores, which is also the most popular model for small and medium-sized sellers or novices. However, as the saying goes, when the forest is big, there are all kinds of birds, and the sticks are long and short. Not all agents are responsible and reliable, and not all shops are suitable for finding agents.

For example, I saw a message on a post some time ago, and many small partners were thinking about how to find an agent to operate. Even the categories they consulted were all strange, which made me feel incredible. So today I integrated some information about what kind of shops are suitable for agency operation. How to find reliable agent operation information?

Before looking for an agent to operate, sellers should first understand the specific problems existing in their stores, rather than simply not having sales or traffic. It is necessary to find out which aspects can't be solved, resulting in no traffic. On this basis, make clear your own requirements. What problems should be solved when looking for an agent to operate? What kind of support can be given (including time period, capital investment, picture support, etc.). )? Because you have to know, looking for an agent does not mean that you are entirely responsible for the operation from 0 to 100. The correct understanding of agency operation should be that you have good products, good sources of goods and good cost performance in all aspects. After buying this product, customer satisfaction will definitely be high. Because one or more aspects can't be solved by yourself, at this time, the agency operation can use strategies and skills to help you solve it well. The agency operation industry itself is a supplementary resource. You have good products, acting as an agent and a professional team to build this store together. The main purpose of agency management is to present your good products to consumers.

At present, the platform is rich in drainage tools, easy to drain and difficult to transform. Poor conversion leads to high traffic cost and vicious circle. So many sellers can't see hope, and it's getting harder and harder. Most small white Taobao sellers think that they open Taobao stores to upload some goods, but they don't do it on the basis. When there is no traffic in the store, they start to use some paid promotion outside the station or inside the station to drain it. However, the daily traffic data is beautiful, but it has not been transformed, which leads to the store entering an infinite loop. There is traffic promotion, but there is no traffic promotion. I am losing money every day and can't eat. It's not that throwing money into the water is useless. Paid promotion is to get more traffic and sales on the premise that your store has a certain foundation, and there will be good output on the premise that there is a certain foundation, so the overall idea of your store can't be chaotic. Without a foundation, no matter how much traffic, you can only push the store into the fire pit. A healthy store must search traffic by hand, and paid promotion is only an auxiliary tool. (PS: basic sales, praise, buyer show, asking everyone, etc. It should be done well. In the early stage, you should improve the conversion rate of your store when your existing traffic is not much. As long as the store starts selling goods normally every day, the store will definitely get better gradually. )

Then, as a shop with a certain foundation or some small and medium-sized sellers, can it be operated on their behalf?

This can mainly refer to two points:

1, product is your whole core. If you don't have the right product, you can't do it even if you have the technology of Niu B.

2. Supply chain and capital determine your next development speed. If the supply chain is bad, it will die sooner or later.

So how to tell whether the agency operation is reliable?

1. Don't just listen to the one-sided words of the agency operating company on the phone or social platform. It is necessary to conduct on-the-spot investigation, have a specific interview with the other party, and learn about the agency operation company, including understanding the team, operating stores, and your category, as well as some operational ideas and opinions. You should know that the general reliable agent will definitely have a comprehensive understanding of your store and store products before considering whether to cooperate with you. Because if your product has no room for operation, you have to cooperate with it, either silly X company or one-time transaction. Generally, companies operating normally will not smash their own brands.

2. The price of agency operation in the market is very uneven. Service charges range from thousands to tens of thousands of months. Don't measure it from a single price dimension, because the lower the service fee, the more stores the agency will have to take over to maintain personnel expenses, so it is definitely not enough energy to take care of your store. Generally speaking, a team of 3-4 people can undertake 3-5 stores at most (excluding customer service).

3. See if he has any relevant cases, or how much he knows about your category. If you are not at ease, you can ask the agent to make corresponding plans for your store and products, and see if the operation idea is suitable for the development of your store.

Don't believe those who tell you as soon as they come, how many shops are cooperating with them now. The more shops you cooperate with, the less energy you have. What you need to know is how many people are in their operation team, these stores and what kind of cooperation mode they are.

So before you find an agent to operate, you must consider it comprehensively. Is the category and current situation of your store suitable for finding an agent to operate? What kind of agency is suitable for finding? There is also agency operation. It is also necessary to analyze in advance whether there is a market for your products and whether you can issue an operation plan suitable for your store.

1, learn to tell whether a company is formal or not, mainly depending on whether its documents are complete. Is there any corresponding filing information online? How about online word of mouth.

2. Learn to distinguish whether it is a "fool" company, mainly by comparing the ratio of its business personnel and technical personnel. If 70% of a company is a salesman, it is basically a "fool" company. Such a company basically attracts customers to sign bills with extremely low quotations.

3, learn to check the case: every operating company will basically prepare many cases with good sales for you as favorable proof of their cattle X, but these can be faked. Therefore, while looking at the past cases, we should also look at the effect of the cases they are actually operating now. (It is better to let him log in remotely with his direct account password to show you the case, or go to their company to see it in person, which is more real. ) and whether the specific plan they sent to you meets your needs.

Key point: Not all products can be made on behalf of operators, so it is very important to have a good product, which is a resource integration in itself. You provide a good product and have a professional team representing operators to achieve mutual benefit and win-win results.

1. Products are the key to a store, and the operation work is to make your good products present to consumers. If an operating company talks about cooperation with you, even your basic product market data analysis, product basic situation and pricing profit rate have not been confirmed, it is unrealistic to directly guarantee how long the product can be made and how much sales can be guaranteed in one month. Because personally, the first step in the development of online stores depends on products, whether products have a good market, the competitiveness of similar products and the selling points of products. If the product is really not suitable for e-commerce or the industry is too competitive, the investment is too large. In fact, no matter how powerful the operation team is, there is no guarantee that it will achieve any effect. Secondly, the cooperation between the two parties does not mean that they can unilaterally guarantee on behalf of the operator. Therefore, when looking for an operating company, you can do a product market analysis first to confirm whether it is operable. If you can't operate because of product restrictions, it will delay your time and energy.

2. About the mode of cooperation: the cooperation between merchants and agents is resource sharing and win-win interests, and it doesn't say who earns who's money and all kinds of fields that are good at playing. Earn money together in Taobao market, some operating companies are directly pure service fee mode, ranging from thousands to hundreds of thousands a year, without commission. Many businesses may find it difficult to ask where the profit point of the operating company is, and how to operate the store will be motivated. Doing well is the same as doing badly. In my opinion, if the operating company has the ability to run the store, it should charge a reasonable commission to raise some points, which will give it more motivation to do the store better, so don't be stingy with a few points. After all, the wool is on the sheep, and cooperation itself means that everyone can make money and cooperate for a long time.

Summary: A reliable operating company will do its best to help you take care of the store. As long as you can see the store's ranking, traffic, collection, purchase, conversion rate, store rating, and whether they are operating according to the specified operation plan, it is important for you to persist in and cooperate with the opening of the online store, rationally allocate your own sources, constantly improve your own products, communicate and cooperate with the operator when docking, and make suggestions on the shortcomings of the operator.

Finally, let me talk about my personal situation: I am the agent operation team myself. 16 a small company that started a business. At present, there is a team of 10 people who run several stores, mainly for long-term cooperation. Every time I send an article to share some points of attention and routines in the agency operation industry, I will always be targeted or maliciously commented by some big companies in the same industry. Agency operation itself is a very * * thing.

If you plan to find an agent or encounter difficulties in the operation of the store (the through train fee is too high, the free traffic of the store can't come up, the explosion is too slow, and the store violates regulations. ), you can send a private message or+me, which can help analyze the problem product market of the store and give relevant store operation ideas.

This women's clothing store was jointly opened by us, August 20 19. The data of the completely pure new store in July of 20 19 are all 0.

By June of this year, the cooperation between the two parties started from a pure new store and sold more than 12w in one month. Apart from the outbreak time, we have been operating for more than half a year.

This store is an old customer of our cooperation for the second year. From June 20 19, the sales volume was more than 20W, and in June 2020, the sales volume increased to 70w. You need to see how the detailed data is improved step by step. You can trust me privately or add me. I will log in directly with my account password and show you the most real data. )

Small companies and teams in our company mainly do fine work, try their best to satisfy customers, cooperate for a long time, and profit from the recommendation of stores for a long time. There are seven projects that our company is cooperating with now, and old customers dare not say that they are doing well. At least, we are actually working for the store. In improving customers, the store is still very satisfied with us. If you need to know more, you can send me a private letter to show them one by one, so that you can clearly see how we started from taking over.