Rural e-commerce majors mainly study modern agricultural management, agricultural economic foundation, e-commerce foundation, marketing, consumer behavior analysis, commodity science foundation, interface design foundation, retail foundation, agricultural product quality and safety management, agricultural product e-commerce development, online store operation and other courses. The following is the relevant introduction for your reference.
1, specialized courses, specialized basic courses: modern agricultural management, agricultural economic foundation, e-commerce foundation, marketing, consumer behavior analysis, commodity science foundation, interface design foundation and retail foundation. Professional core courses: agricultural product quality and safety management, agricultural product e-commerce development, online shop operation, new media operation, network marketing, visual merchandising design, agricultural product supply chain management, and rural e-commerce project management.
2. Training objectives: This major cultivates all-round development of morality, intelligence, physique and aesthetics, and has a solid scientific and cultural foundation, agricultural product development and brand operation, agricultural product supply chain and logistics, e-commerce platform operation and maintenance, new media marketing, interface design and audio-video processing, relevant laws and regulations, and skills in agricultural product quality control, e-commerce development, supply chain management, e-commerce operation, new media marketing and project management. , and have the spirit of artisans and information literacy. High-quality technical and skilled personnel who can engage in agricultural products e-commerce development, online shop operation, new media operation, marketing promotion, visual design, agricultural products brand operation, agricultural products supply chain management, and rural e-commerce project management.
3. Employment direction: For sales staff, trade brokers, agricultural product buyers and sellers, agricultural managers and other occupations, agricultural product online store managers, operation directors, marketing promotion directors, new media marketing directors, agricultural product brand operation directors, supply chain management directors, visual designers, agricultural product e-commerce project managers and other positions (groups).