First, establish an image and sell beautiful shops. You don't have to go into the store, just stay at the door for a few seconds and you will see it! See what? Pay attention to signs, lighting, monitors and sanitary conditions ... buying clothes means buying beauty, and selling clothes means selling image, so you must be good at shaping image. Buying clothes means buying beautiful clothes. Nowadays, in addition to being comfortable and suitable for the outside world, we also embody a spiritual pursuit of beauty, individuality and immateriality, which is an affirmation and realization of self-image. Beauty is the basic feature of our clothing products, so where we sell clothes, people who sell clothes must first show beauty. All acts that violate the principle of beauty will greatly reduce the "beauty of clothing", which cannot be expressed or even lost. Beauty is gone, image is gone, and the foundation of existence is gone, let alone development! ! Therefore, we must keep in mind the basic operating principle of "selling clothes is selling image", and all the operations of shops should proceed from the principle of "beauty" and firmly establish and earnestly safeguard the standard of "beauty". Only in this way can our store find its own unique "beauty" in the cruel and fierce market competition, and develop and grow from one victory to another! ! 2. Overcome fear and be cautious. Store management will encounter many problems and new situations every day. In order to maintain the long-term vitality of store management, we must try our best to set higher goals every day and encourage us to try and apply new ideas and methods. However, when a problem comes out, many people are often afraid of it and are unwilling to bear the risks brought about by change and reform. At this time, you need to encourage yourself to "don't be afraid, just work hard and you will get better"! Because as long as you work hard towards one goal, you will naturally succeed with good methods. Third, go deep into the grassroots and work hard. Many bosses can still work in the store when they first start their business. When everything is on the right track, the boss relaxes. You must be alert to this situation! Because the shop is yours and the business is yours, how can employees work hard if the boss doesn't work hard? This is an example of the problem. If you don't guide the operation and go deep into the grassroots, how can you understand the needs of customers and find out their preferences? How can we achieve satisfactory results? The work of the whole store starts from the top leader, and the efforts of the boss determine the efforts of the whole store and employees. All the reforms in the store must be fully emphasized, valued and demonstrated by the boss before they can "blossom and bear fruit". Although the boss is the boss, we should always remind ourselves that we should start from employees and ordinary employees in order to be the boss forever and become a big boss! ! 4. Be kind to employees and boost morale. As a shopkeeper, we often see employees in our store selling their clothes in messy clothes. When introducing their clothes to guests, their voices are as small as mosquitoes and lifeless. This is the result that we intentionally or unintentionally make employees feel inferior. Inferiority means losing self-confidence. A store that loses self-confidence cannot be an excellent store, and a boss who lacks self-confidence must not be a qualified boss. As a boss, the most important responsibility is to boost morale, appoint people on their merits and be good at knowing people. The boss who haggles over every ounce is always dormant account, who hires employees to be worthless, thinking that such employees will not leave because of inferiority. It should be noted that how can a worthless employee suddenly become a flying employee! Therefore, in hiring employees and managing daily stores, our boss might as well be generous to employees, because the boss's role is to boost morale and enhance employees' self-confidence. With a high salary, you naturally have high morale and good confidence. As for how to do it, employees naturally have a way and don't have to worry about the boss. 5. Encourage work. Clothing stores are characterized by a large number of female employees, and the biggest problem for female employees is that they worry too much. They are always thinking about how other stores pay, and how is their parents' boyfriend today? In short, the reason why employees can't do their jobs well is because they are not single-minded. How to be single-minded? Simply put, it means being busy and moving. When a person is busy, he naturally has no time to think about other problems. Therefore, in the management of stores, don't be afraid that employees are overworked and tired. What you should be afraid of is whether they have anything to do, and you should encourage them to work hard. Most enterprises in China, including general clothing stores, always pay only their employees, but forget that employees have infinite wisdom and brains, and do not pay attention to communication and suggestions with employees. This is the sorrow for managers to lead the technology. Let every employee devote himself to his work, which is the main work content of managers; Let everyone play a role and let them clearly feel the important role they play. This is the secret of management and leadership! 6. Solve problems and put them into action. If you communicate with the store manager to solve any problems, he seems to understand and agree, but he won't do it. You must be careful! ! Because all the work you did before was useless, you not only wasted saliva, but also wasted your precious time. It can be seen that the focus of the work is continuous supervision and follow-up. If there is a problem in operation, it is not only good for our understanding, but also a problem. The problem found and solved immediately is the problem of not letting the problem stay overnight. In front of us, it should be said that there are no problems, or that there are no problems that cannot be solved. Seven, people-oriented, focus on talent Even if you have the best store management methods in the world, but there is no suitable person to improve it, implement it, develop it and realize it, I am afraid these methods can only bear fruit. Sun Tzu, a soldier sage, once said, "Therefore, those who are good at fighting seek power without blaming others, so they can choose people and use them." What we emphasize today is "people-oriented, making policies to face the future", which is similar to Sun Tzu's "selecting people and using them". It is outstanding talents who have achieved everything, not grand plans. It is excellent bosses and excellent store managers who finally create first-class performance and first-class stores.