To realize the transformation and upgrading of the market, the most important thing is that market managers must innovate the development concept and realize the transformation and upgrading of the way of thinking. Ai Wu market has gone through more than 20 years, and has always adhered to a simple booth-style trading and charging management model. Under the new situation of market transformation and upgrading, Ai Wu market has realized that it is necessary to break the traditional thinking mode, change the old ideas, take the professionalism, advancement and scientificity of market management and operation as the leading factors of market development, and boldly innovate business ideas. Based on this, Shenhe District Committee and Government put forward the basic idea of planning "Big Five Love", realizing market transformation and upgrading, and building "Five Love Business Circle". The development of Ai Wu business district should highlight the leading position of state-owned enterprises in regional economic development, strengthen macro-control, integrate resources, rationally plan industrial layout, avoid vicious competition and blind development, give full play to the brand and resource advantages of Ai Wu market, and build Ai Wu business district into a business district with government-led, market gathering, improved functions, ecological environment market as the core and distributed wholesale market resources as the platform. It has a comprehensive wholesale and retail business center with a variety of commercial mixed formats and a leading northeast and national first-class business logistics center integrating business transactions, business exhibitions, logistics warehousing, transportation and passenger transportation and information services, realizing the transformation and upgrading to the sixth-generation professional wholesale market.

Vigorously implement the brand strategy, strengthen the investment attraction of domestic famous brands, and promote the market operation atmosphere by relying on the production of well-known brands and the development of manufacturers. In 2005, in the process of attracting investment for bedding products on the fourth floor of the market, special preferential policies were given to manufacturers, distributors and agents of well-known brands. The manufacturers entering the market are all fine bedding and famous products, with the smallest business area of more than 50 square meters and the largest reaching more than 300 square meters. Renault, a Korean-funded enterprise, has a three-year lease right of 6.5438+0.83 million yuan, earning foreign exchange through export every year. The footwear industry on the second floor has introduced more than 20 well-known domestic brands, such as crocodiles and woodpeckers, which has improved the level and influence of the footwear industry. Yiwu Guangxin Jewelry Association, the largest jewelry company in China, signed a cooperation agreement with us. After the completion of the third phase project, it will enter the market as a whole, covering and leading the operation and development of jewelry in Northeast China. At present, there are nearly 1000 well-known brands on the market. In the cooperation with the market, manufacturers, distributors and agents have established confidence, which has brought a win-win situation and also caused the overall development of market operators.

In the process of managing the market, we always regard service as the core content of management, realize the benign interaction, mutual understanding, mutual trust and mutual support between management and business households, strive for a harmonious situation of market development, take "civilization, honesty, exquisiteness and vitality" as the basic elements of market construction, and strive to upgrade the market level from the internal quality and taste, and build the brand of Ai Wu. In terms of business administration, we emphasize the standardization of law enforcement, provide convenient and efficient services for business households in all aspects, solve practical difficulties in business operations for business households, organize "business skills training courses" regularly, and invite famous professors to give special lectures many times. At the same time, business owners are often organized to exchange business experience and promote each other. In property management, firmly establish the concept of "combining management with service", and take improving work efficiency as an important link in daily work to win the trust of the people and serve the market. Business households get better service in market operation. In the use of central air conditioning, we will not hesitate to increase investment, and put forward that the temperature in any corner of the market should not exceed 26 degrees in summer and 16 degrees in winter. For the property management company, if there is a problem with the operating facilities of the business households, they must arrive at the scene within half an hour after the report, and in case of emergency, they must arrive at the scene within 10 minutes. General problems are solved on the same day, and special problems must have results within 3 days. Faced with such a large market, fire safety is the top priority, and it is also the top priority of property management and service. In addition to building necessary facilities such as automatic monitoring and automatic spraying in the shopping mall, it also invested more than 2 million yuan to buy two fire engines, hired professional fire retirees and set up the Ai Wu Fire Brigade, which provided all-weather and fastest protection for regional fire safety. Realize the transformation of market operation mode

The original shed booth management in Ai Wu market can no longer meet the development requirements of modern market. Since 200 1, Ai Wu market has transformed the original eastern market in stages. Following the successful construction and formal operation of the first phase renovation project (underwear, socks, wool city) and the second phase renovation project (bedding, fabrics, luggage, shoes and hats city), the third phase renovation project of the market was fully launched in 2006. The total investment in the third phase of Ai Wu market is about 500 million yuan, covering an area of 25,000 square meters. Among them, the market part has five floors, with a construction area of about 1 10000 square meters; Hotel 19 floor, with a construction area of about 60,000 square meters. Office building16th floor, divided into Block A and Block B, with a construction area of about 50,000 square meters; The underground floor is a parking lot, which is connected with the underground part of the first and second phases, with a total construction area of nearly 220,000 square meters.

The third phase of renovation started in April this year. At present, the pre-processing procedures of the renovation project have been completed, and 22 tenders have been completed, including 34 tenders, with a total target of more than 300 million yuan and savings of more than 30 million yuan. In the third stage of the project, we withstood all kinds of pressures and overcame all kinds of difficulties. After several months of hard work, some major buildings in the market were capped two months ahead of schedule. In order to seize the opportunity of attracting investment and contribute to the economic development of the whole region, 3.3 million yuan was invested to build heating facilities in winter to ensure indoor construction in winter. At present, fire-fighting facilities, air-conditioning equipment, integrated wiring and other projects and indoor decoration are under way.

After the third phase of the market is completed and put into use, the core area of Ai Wu market will completely realize the transformation to a newer and higher commercial format with beautiful environment, orderly venue, complete facilities and perfect supporting services. Realize the transformation and upgrading of the management system.

At present, the management service system of Ai Wu market consists of four investors. There are some problems in market management, such as imperfect management system, poor coordination and inadequate management. The division of internal and external management in the market can not form the resultant force of internal and external management in Ai Wu, which makes the region unable to develop harmoniously; Lack of unified planning and scientific guidance; The management behavior of market owners in Ai Wu cannot be effectively managed and restricted, and the unstable factors are difficult to control. Therefore, we must take big actions, thoroughly reform and realize the transformation and upgrading of the current management system.

In 2006, with the cooperation of relevant departments of the district government, we began to fully investigate and demonstrate the adjustment of Ai Wu's market management system. Based on the principle of "three benefits", it is conducive to the unified planning of the development and construction of Ai Wu business district; Conducive to the unified integration of economic resources and the unified operation of economic development in Ai Wu business district; It is conducive to the unified management within the scope of Ai Wu Business District, and will adjust the management system of Ai Wu market, effectively provide organizational guarantee for the expansion, strengthening and Excellence of Ai Wu Business District, and realize the goal of proper function, planning and work. Realize the transformation and upgrading of the operation mode.

In recent years, Ai Wu market has actively expanded its export-oriented economy, promoted diversified management, extended its industrial chain, and promoted the transformation and upgrading of market operation mode.

Since its establishment, Ai Wu Foreign Trade Co., Ltd. has made outstanding contributions to the expansion of foreign trade market. Organized entrepreneurs to participate in the "Fourth Korean Import Commodities Exhibition", "Belgian Shenyang Week" and other domestic and international exhibitions and activities, guided and cultivated the export awareness of Ai Wu entrepreneurs, built a green channel for foreign trade, and laid the foundation for further exploring foreign markets. At present, the foreign trade company of the Group has established stable business cooperation relations with South Korea, North Korea and Russia, formed a solid foreign trade foundation of mutual trust, and achieved a historic breakthrough in foreign trade.

According to the requirements of the district government to "lengthen the industrial chain, establish a commodity production and processing circle, and accelerate the transformation to the integration of production and marketing", the Ai Wu market fully demonstrated the proposal of "Ai Wu Industrial Park". A questionnaire survey was conducted in the market and a symposium was held. Judging from the current situation, about 5% of farmers in the market have their own processing and development and independent brands, and as many as 95% of farmers may enter the "park" to set up factories through agent distribution and entrusted processing. "Park" will be divided into six areas according to product types and related industries: home textiles, clothing, knitting, handicrafts, ornaments and others. Up to now, 17 1 households have put forward their intention to set up a factory. Once the project is implemented, Ai Wu Group will quickly start construction and improve the supporting service functions. The realization of this project will lay a solid foundation for the transformation and upgrading of the market. Realize the transformation and upgrading of the circulation environment.

In view of the mixed loading of passengers and goods and traffic congestion in Ai Wu passenger station area, which restricts the local economic development, the land demolition work of Ai Wu Shenzhen-Hong Kong passenger station expansion project was started in June 2006. The expansion project of Wu 'ai Shenzhen-Hong Kong Passenger Station with an investment of about 600 million yuan started in early April 2007. The planned land area of the project is more than 28,000 square meters, divided into groups and twin towers. The first floor underground is intended to be a passenger station, and the second and sixth floors above ground are the largest and most comprehensive wholesale and retail commercial centers for cosmetics, toiletries and beauty salons in Northeast China. The upper floors are residential areas, and the 30th floor is office areas. The project adopts energy-saving and environmental protection materials, and the top floor of the group building is designed as a green garden-style building. After the completion of the passenger station, it will alleviate the traffic pressure caused by the parking of 350 commercial buses and completely realize the diversion of people and vehicles. Realize market social responsibility

While the Ai Wu market is growing, it is actively fulfilling its due social responsibilities.

Ai Wu market always regards tax payment as an important task, and actively pays taxes in good faith according to law. By the end of 2006, the overall tax payment in the market has exceeded 200 million yuan. Ai Wu Group has won the title of "Big Taxpayer in Shenhe District" for many times, and in 2003, it won the honorary title of "Big Taxpayer in Liaoning Joint-stock Enterprises". In 2004 and 2005, the accumulated tax payment was 73 million yuan, ranking the top 5 in Shenhe District. In recent years, it has been continuously rated as A-level taxpayer of Shenyang Tax Credit, which has been fully affirmed and warmly served by the tax authorities. The enterprise itself has also developed healthily, creating a good corporate reputation in the market competition, and the brand advantage of Ai Wu is emerging.

Ai Wu market has made positive and selfless contributions to various social undertakings for many years. 1995 donated 2.2 million yuan for flood control and disaster relief; 1996 donated money to establish Hope Primary School in Leshan Township, Xifeng County, and has donated more than 300,000 yuan so far; 1997 donation1020,000 yuan for poverty alleviation, and in the same year donated 400,000 yuan for the expansion project of the "September 18th" historical memorial hall; In 2000, Ai Wu Group actively carried out disaster relief and poverty alleviation activities, donating 6,543,800 yuan+0.3 million yuan; 200 1, donated more than 20,000 yuan for the business households suffering from fire; In 2003, the Ai Wu market donated 27,000 yuan to send warmth to the poor areas in central Liaoning and Fuxin. In 2005, donations and materials for public welfare undertakings were equivalent to more than RMB 80,000. In 2006, he donated 3 million yuan to Shenhe District Charity Federation.

Reasonably adjusted the business hours of Ai Wu market for more than 20 years. The original business hours of Ai Wu market have been inherited since the establishment of the market, which is very inconsistent with the requirements of market development at this stage. Problems such as heavy traffic pressure in urban areas, personal safety of merchants and consumers, difficulty in market management, and serious interference with the normal rest of residents around the market are more prominent. After a lot of investigation and study, all kinds of interference have been eliminated. From April 2006 10, the business hours were adjusted from 5: 30 to 15: 30, which solved the existing problems and realized the harmony of commerce and residence in the whole Ai Wu market.

In recent years, Ai Wu market has made a solid step in market transformation and upgrading, and made a good start, but we know that this is only the beginning. This year, we will focus on the overall market transformation, do a good job in the third phase of transformation, promote all-round work with the goal of market transformation and upgrading, and fully promote the construction of Ai Wu business district.