The quality of information collection directly affects the quality of circulation brokerage work. Therefore, the following principles should be followed when collecting information:

① Reliability principle. It means that the collected information must be generated by real objects or environments, and the information source must be reliable, which is the basis of information collection.

② Integrity principle. It means that the information collected must be complete, and the information collected must reflect the whole picture of the transaction according to certain standards. This principle is the basis of information utilization. For example, for land transfer brokers, the land information they want to collect is not only the specific location information of the land to be transferred, but also the quality of the land, the length of time for renting in or renting out, and so on.

③ The principle of timeliness. It means getting the information you need in time. Generally speaking, it has three meanings: first, it refers to the time interval from occurrence to information collection. The shorter the interval, the more timely it is, and the fastest information collection and synchronization. Second, brokers can quickly collect some information when they are in urgent need of a certain brokerage activity, which is called timeliness. Third, it means that it takes less time to collect all the information, which is called fast. The principle of timeliness is to ensure the timeliness of information collection.

④ The principle of ease of use. It means that the collected information is easy to use according to a certain form of expression, such as easy to accept and transmit, easy to understand and simple. (2) Skills requirements for information collection

If you obtain information through investigation and interview, you should draw up an information collection outline and list the information you need to know. In this way, you can be prepared and prevent yourself from forgetting things. According to the purpose and object of the collection, determine the information content, and subdivide the collected content into several specific questions, as concise as possible.

In addition, we should master the skills of collecting information online. At present, the network is very developed, and the information on the network is very rich, with fast transmission speed and low cost. Therefore, the network has become one of the important channels for people to collect information.

To master information, we should do five things: ① be diligent in your legs, that is, not afraid of hardship and fatigue, and go deep into farmers and production lines to understand the situation. Be diligent, ask questions all the way, ask where to go, and introduce your identity and business content. (3) Diligent, "keep an eye on six ways", observe with your eyes, and obtain first-hand reliable information. (4) concentrate on listening, "listening from all directions" means paying attention to listening and collecting all kinds of information with your ears. ⑤ Take notes frequently, even record, sort out and classify all kinds of information collected and heard in time, and establish information files.