I am the founder of an educational institution, engaged in education 15 years, and built the institution into a medium-sized and large-scale art education chain from scratch. So I still have some experience and experience in the operation of educational institutions. Let's get together and tidy up. No matter what kind of training institutions are subdivided, the whole operation link can be summarized by the word 12, that is, "recruit, stay, teach well and send out". As long as the four links involved in the word 12 are refined or even standardized, and the corresponding staff training is added, a reproducible training institution with industry competitiveness can be made. "Recruitment" refers to the enrollment link, the source of training institutions and the foundation of their survival. Enrollment methods can be roughly divided into network enrollment, channel enrollment, local promotion and conference marketing. Online enrollment includes paid promotion of Baidu and sogou, optimization of sem website, and of course, the promotion of self-media (official WeChat account, video website) which is very fashionable now. Of course, online enrollment requires corresponding consulting teams and manuals. This will not be unfolded one by one. Channel enrollment refers to analyzing the training objects of colleges and universities, then determining the disciplines of students, and then cooperating with the areas of students. For example, students in the art test mainly come from high schools, so they need to establish channel cooperation with high schools and negotiate their rights and responsibilities in order to win. Push is to print out the corresponding publicity materials and distribute them among the students. Of course, it also includes advertisements in print media (local newspapers and periodicals), television and radio. Leaflets used in publicity and advertising content used in newspapers and periodicals should show the advantages of this institution and the differences with similar institutions. Conference marketing is generally a form of cooperation with push to promote orders, that is, push is used to convene students and parents to make presentations in large conference rooms and venues. Because conference marketing can meet with students or parents, marketing promotion is more direct. "Stay" mainly refers to teaching service, and students' learning experience should be valued. This requires a group of responsible class teachers and boarding teams (some training areas require students to stay to participate in the training). While maintaining students, the class teacher should also establish a communication system with parents so that parents can know their children's dynamics at any time or in stages (except adult education and vocational education). In addition, students' learning achievements should be displayed in stages so that students can have a winning experience. This link mainly tests the core corporate culture of the institution, and the most direct performance is whether the educational staff has a sense of responsibility and whether the growth of students is the benchmark for all behaviors. In the process of institutional management, the behavior of some academic staff can be quantified or standardized as part of academic performance appraisal. "Teaching well" mainly refers to the construction, dispatch and training of teachers, as well as the specialization and standardization of teaching contents such as teaching plans. This piece is the core competitiveness of training institutions, but also the basis for the continuous development and growth of institutions. To recruit a group of elite teachers with unique charm, the so-called unique charm means that teachers should not only have goods in their bellies, but also be able to talk. In addition, the most important thing is to make a standardized teaching plan while making a scientific teaching plan and syllabus. As we all know, it is difficult and unnecessary to standardize teachers, and the light of those personalities on teachers is the charm. But if you want to operate in a chain, you must be able to copy each plate quickly, and only standardized things can be copied. In addition, the standardization of teaching plans is also conducive to the training and dispatch of teachers, so that unified teaching in each branch school is conducive to the overall control of teaching effect. "Sending out" refers to students' output, and "output" is a broad concept. For example, for children's quality education (art training), output refers to giving children a stage to display teaching results, so that parents, children and institutions can interact effectively. For college entrance examination training, export is the result of the exam. For this kind of just-needed training, export is particularly important. This requires the person in charge of the training institution or the person in charge of the teaching department to deepen the teaching and research from the end, so as to achieve better results in further study. Exports determine the entrance, which means that grades can play a more important role in boosting enrollment. And achievement is often the only criterion to test teaching and scientific research. Of course, the above is only the technical scheme of operating training institutions. The most important thing in education is the feelings or beliefs of the operators, that is, what cultural genes the operators have injected into this institution. What kind of mission and vision does the organization have, what kind of teaching style and study style does the organization have, and what problems should the organization solve in the reform of education reform in China, etc. These are all corporate culture genes. It is very important to start thinking about education, which is what we call initial heart. It seems that these are relatively empty, but the feelings and patterns of operators are often the key factors for the organization to do well.