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New Oriental Learning and Thinking was named by Beijing Education Commission. How do you think all training institutions are carrying out low-cost marketing?
In fact, many training institutions hope to attract more consumers and have more users, so as to be more competitive and earn more money.

Many people prefer to go to some well-known training institutions, and they will also choose training institutions with higher cost performance when choosing training institutions. New Oriental Learning and Thinking was named by Beijing Education Commission. How do you think all training institutions are carrying out low-cost marketing? I have three main views on this:

I think low-price marketing is a means of unfair competition.

In fact, I think low-price marketing itself is a means of unfair competition, and it may also affect the interests of other operators. Low-cost marketing may create an illusion, and may also allow some training institutions to gain more users based on low prices. This is actually a particularly unfair means and may also impact the operations of other operators.

Second, I think this will destroy the fair competition order in the market.

In fact, in my opinion, I think this will indeed undermine the legitimate competition order in the market, because if more and more training institutions carry out low-cost marketing, it is likely that more and more operators will not be able to have more legitimate means and may not be able to gain more advantages through proper behavior, which will undermine the market order.

Third, I think this shows that it is a buyer's market now.

Of course, it can be seen from the low-cost marketing methods of these training institutions that this is a buyer's market, because consumers are paid more and more attention, and consumers can take the initiative and choose freely. Therefore, so many training institutions choose low-cost marketing methods, which will lead these training institutions to attract more consumers through a series of means, which is actually beneficial to consumers.

This is my opinion.