1. The promotion of cigarette grading highlights the contradiction between cigarette raw material grading structure and post structure, making it an objective requirement to optimize the tobacco leaf structure and improve the effective supply capacity of high-quality tobacco leaves to change the development mode of tobacco leaf production and promote the "raw material guarantee grade".
With the implementation of the "532" and "46 1" strategies of the State Council and the deepening of the "cigarette level" reform, the cigarette product structure of cigarette industrial enterprises has been gradually improved, and cigarette brands have been highly concentrated on a large scale. The original quality grade and style of tobacco leaves have not adapted to the demand of cigarette brands for tobacco raw materials. The demand of cigarette industry enterprises for high-grade tobacco leaves and mid-grade tobacco leaves is relatively concentrated, and the most wanted grade of cigarette industry is concentrated in the mid-grade. The "raw material guarantee level" has been raised to a new height, and the development of tobacco production is facing unprecedented opportunities, so the reform of tobacco production is imperative. Optimizing the structure of tobacco leaves and improving the effective supply capacity of high-quality tobacco leaves have become the needs of changing the development mode of tobacco production and realizing the scientific development of tobacco industry.
2. Optimizing the structure of tobacco leaves and improving the quality of tobacco leaves is an inevitable choice to enhance the brand image of Xiaoshan tobacco leaves.
In recent years, under the leadership of Luoyang Tobacco Company in Henan Province, Luanchuan Branch has always regarded improving tobacco quality and brand reputation as the top priority of tobacco work. Starting with improving the consciousness of leaders at all levels, the atmosphere of tobacco quality has been created; Building a scientific platform, combining science and technology with management, improved the quality management level of tobacco leaves; Focus on the implementation of standardized production technology, and strive to improve the quality of tobacco production; The municipal company manages the purchase and sale of tobacco leaves in a unified way, which improves the grade and quality of tobacco leaf purchase. The implementation of these measures has achieved certain results, but there are still many shortcomings, which are incompatible with the safety requirements of raw materials, unreasonable grade structure, low proportion of high-grade tobacco leaves, and can not meet the needs of the industry. The Luzhou-flavor characteristics need to be further demonstrated and the internal quality needs to be further improved. Whether Xiaoshan brand can win more market space in the new round of market competition depends on the market, the optimization of tobacco structure and the improvement of tobacco quality.
3. Optimizing the structure of tobacco leaves and improving the effective supply capacity of high-quality tobacco leaves are effective ways to increase the benefits of tobacco farmers and stabilize the production scale of tobacco leaves.
To maintain the stable development of tobacco production in Luanchuan, planting area and scale are the premise, and increasing farmers' income is the key. Without a certain area and scale, it will not form a certain industrial advantage and a stable raw material base for industrial enterprises. In the past two years, the scale of tobacco production in Luanchuan fluctuated, especially last year, tobacco production was affected by natural disasters, which greatly reduced production, and the benefits of tobacco farmers were low. Coupled with the development of diversified economy in rural areas, the comparative benefits of tobacco leaves are not obvious. This year, the implementation of tobacco planting area has encountered unprecedented difficulties, and there is great pressure to maintain a stable scale. Optimizing the structure of tobacco leaves requires increasing the proportion of high-grade tobacco leaves and reducing the proportion of low-grade tobacco leaves under the condition that the number of contracts signed by tobacco farmers and tobacco companies remains unchanged. This is an effective way to increase the income of tobacco farmers and improve their enthusiasm for planting tobacco leaves, which is conducive to stabilizing the scale of tobacco production. We should ensure that tobacco farmers get benefits from tobacco planting with a high sense of responsibility, and take the social responsibility of maintaining consumers' health and safety as the ideological guide to comprehensively optimize the tobacco leaf structure.
Second, the difficulties in optimizing the tobacco structure in practical work
Tobacco production and acquisition have long been in a state of emphasizing acquisition over production and quantity over quality. In recent years, this situation has changed under the leadership of the new leadership, but it is still a long-term and complicated project to optimize the tobacco structure and improve the effective supply capacity of high-quality tobacco leaves.
First, there is not enough knowledge, understanding and attention to the work of optimizing tobacco structure. This work is policy-oriented and involves a wide range. This requires the government, tobacco companies and tobacco farmers to reach a consensus and cooperate closely to achieve practical results. Whether the government can guide correctly, whether tobacco enterprises can actively cooperate, do a good job in service and policy propaganda, whether tobacco farmers can understand and support the policy of optimizing tobacco leaf structure, and whether they can actively digest and treat unsuitable fresh tobacco leaves are closely related and indispensable, which is related to whether the work of optimizing tobacco leaf structure can be truly implemented.
Second, the construction of tobacco production team is relatively weak and the overall quality is not high, which restricts the development of optimizing tobacco structure. At present, Luanchuan County has only five full-time employees engaged in grass-roots tobacco work, which governs three towns 18 administrative villages, and tobacco farmers are scattered. There are few people and heavy workload, so the work of optimizing tobacco structure needs strong technology. Standardized production technology should be carried out in field production, the reasonable number of leaves left and the number of picking and baking should be determined according to the variety of tobacco leaves, and the digestion of unsuitable tobacco leaves should be done well in production. This poses a new challenge to the professional ability and service level of tobacco producers.
Third, some suggestions.
In the author's opinion, in order to optimize the structure of tobacco leaves and improve the effective supply capacity of tobacco leaves, we should start with improving the understanding of all members of the tobacco front, establish organizational leadership institutions, formulate subsidy policies, implement assessment systems, implement refined management in tobacco production, strengthen grade quality management in the acquisition process, and effectively implement measures to optimize the structure of tobacco leaves, so as to achieve the purpose of improving the effective supply capacity of high-quality tobacco leaves.
1. Strengthen organization and leadership, form system guarantee, and escort the work of optimizing tobacco leaf structure.
The main leaders at all levels' understanding of the importance of optimizing tobacco leaf structure is the key to determine whether the tobacco leaf structure can be truly optimized. Only by paying attention to it in thought can we put it into action and show it in effect. Tobacco companies should actively strive for the government's attention and support, communicate and coordinate with county and township governments, unify their thinking and understanding, objectively analyze the changes in tobacco production situation, take the optimization of tobacco leaf structure as the top priority of their work, set up special organization and leadership institutions, make scientific decisions, make unified arrangements and guide the digestion and treatment of fresh tobacco leaves, correctly handle various interests, accurately grasp the objectives and directions of tobacco leaf work, and work together to optimize and promote development.
To do a good job in tobacco structure optimization, organization and leadership are the premise and policy system is the guarantee. The author suggests that the government and tobacco companies should formulate relevant subsidy policies and assessment systems, set up special subsidies for fresh tobacco control with some funds, divide the responsibilities of staff into villages, clarify the objectives, tasks, work responsibilities, assessment contents and acceptance methods of tobacco field control, strictly assess and supervise the implementation of control measures, and promote the effectiveness of the work.
2. Strengthen policy propaganda, improve the ideological understanding of tobacco farmers, and create a good atmosphere for optimizing tobacco leaf structure.
Tobacco farmers are the main body of tobacco production, and the improvement of tobacco farmers' ideological understanding can promote the smooth development of tobacco structure optimization. It is necessary to make full use of radio, television and other media to publicize the importance of optimizing tobacco leaf structure, the subsidy policy for fresh tobacco leaf digestion and treatment, and the price increase policy for purchasing middle and superior tobacco leaves by 20 1 1, so that tobacco farmers can fully realize that fresh tobacco leaf treatment is a new policy of benefiting farmers, gain their understanding and support, mobilize their enthusiasm, and create a good situation for optimizing tobacco leaf structure.
3. Strengthen technical training, implement refined management, implement production measures and optimize tobacco structure.
Digesting unsuitable fresh tobacco leaves is the main measure to optimize the structure of tobacco leaves in tobacco production. This work is more complicated, which requires a strong technical level and a high degree of refined management of tobacco farmers. How to correctly grasp the standard of inapplicable fresh tobacco, how to grasp the time of weeding out inapplicable fresh tobacco, how to scientifically weed out inapplicable fresh tobacco, and how to determine the reasonable number of leaves according to the tobacco planting varieties and the growth situation of tobacco fields all require tobacco production technicians to fully understand the growth situation of tobacco leaves in tobacco fields and implement accurate management for tobacco farmers, so as to formulate a scientific digestion and treatment plan for inapplicable fresh tobacco. Therefore, it is necessary to carry out extensive technical training, establish a training system from cadres, workers and technicians to tobacco farmers in line with the principle of paying equal attention to cadres and workers of tobacco companies, effectively improve the professional ability and service level of tobacco farmers, ensure that technical services are delivered from household to field, ensure that all production technical guidance is in place, effectively improve the production technical level of tobacco farmers, let tobacco farmers know the policies and technologies, and ensure that the treatment measures for unsuitable fresh tobacco in the field are in place.
4. Strengthen purchasing management, control grade quality, and realize the goal and task of optimizing tobacco structure.
In order to achieve the goal and task of optimizing tobacco structure, it is necessary to do a good job in tobacco purchase management and strengthen the control of tobacco grade and quality. Based on the actual situation in Luanchuan, the author believes that we should continue to adhere to three policies: First, we should continue to adhere to the policy of unified management of Luoyang Tobacco Purchase and Sales Center and realize the "five unifications", that is, we should unify our business activities with industrial enterprises, sign tobacco sales contracts with industrial enterprises, uniformly receive tobacco purchases in the whole city, uniformly organize and allocate tobacco leaves, and uniformly settle the payment for tobacco leaves, which is conducive to the stability and improvement of tobacco purchase grade and quality; Second, continue to adhere to the policy of "closed collection and password testing", strictly follow the unified guidance, keep the collection standards consistent with the second handover and acceptance standards of industrial enterprises, put an end to "human smoke" and "relationship smoke", and be fair, just and equal; Third, we will continue to adhere to the policy of "door-to-door pre-inspection and sales by turns", effectively move forward the grade quality, improve the grade purity, standardize the specifications, speed up the acquisition progress, stabilize the acquisition peak and maintain a good acquisition order.
"Where there is a will, there is a way", while facing difficulties, we should also see challenges and opportunities. It is believed that with the guidance of the government, the efforts of tobacco companies and the support of tobacco farmers, the work of optimizing tobacco leaf structure and improving the effective supply capacity of high-quality tobacco leaves will be carried out smoothly, which will make a good start for the tobacco industry in the "Twelfth Five-Year Plan".