Cycle: beginning 1-6 months
Focus: interior decoration, group list, evaluation, speech preparation and promotion.
In the case of complete qualifications, timely payment and smooth opening of the store, the first priority is to lay a good foundation and not rush for success.
Here, I need to remind all merchants and operators not to think that I have opened an account in Meituan Review and just lie down and wait for the user to come. Opening a shop is the beginning of spending money. It doesn't cost money. Before, the business circle didn't choose the right category, and the basic data of the store was not done well, which would affect the later efforts.
Opening a store just opens a door into the flow pool. As for how much traffic you can get, it depends on your operational ability.
First, the shop decoration
In-store decoration mainly involves the first picture display, official photo album, service items, store address, contact number, group purchase, store highlights and so on.
The shop head map recommends the company Logo, and the simple and atmospheric map can leave a deep impression on users. What should I use as my avatar? What we suggest is people > Logo map > environment map.
Regular photo albums should enrich the courtyard environment and photo albums of different projects, with a large number, but the picture quality must be high and much higher, which can be supplemented by good videos.
Business items and store address should be filled in normally. If the contact number is within the allowable range, write two, one for landline and one for mobile phone.
Because of the importance of the group order, the group order under group purchase should be added to the shelves, which will be introduced later.
Doctors are ranked by intensity, and the highlights in the store are completed.
It is worth noting that the renovation of the whole store should be completed within 1-2 weeks as far as possible, and other work will continue after the renovation of the whole store is completed.
Second, the group list was put on the shelves.
As an e-commerce platform of life service, Meituan Review operates e-commerce on this platform and goods on the group list.
Why should we emphasize e-commerce operations? This is to remind operators that the core essence of Meituan's comment operation is e-commerce operation. All operations should be based on the logic of e-commerce operations and should not be imposed on the comments of the US Mission.
The selection of group orders should be based on the principle of commodity management, top-level design should be done in advance, and detonation/explosion products, profitable products, combined products and special products should be planned. Generally, only the first three situations are needed. If there are differences, it can be designed as a special product.
For a newly opened store, the group list does not need to be very comprehensive. We should first select each drainage product and put it on the shelf to guide users to buy it.
According to the level of commodity sales, the higher the sales volume, the higher the ranking. Usually, the top products, except a few, are mostly drainage products with moderate prices.
The profit of the designed drainage products can be lower, but try not to lose money, otherwise it will affect the operation in the store.
When the shop opens in February, you can fill in all kinds of group orders one after another.
It is worth noting that in order to quickly increase sales in a short period of time, stores need to concentrate on diverting water from offline to online. As a store manager, we should have such awareness, balance the conflicts of interests of all parties, gather all the forces in the store and achieve a breakthrough.
Although Meituan Review will charge a service fee when guiding offline users to shop online, it is worthwhile and the benefits far exceed the service fee. At this time, we should take a long-term view, regardless of the service fee.
Step 3: Evaluate.
Takeaway attaches great importance to evaluation. Before there is no natural evaluation in the early stage, try to guide the users who consume in the store to evaluate the comments of the US Mission. The evaluation content suggests 6 pictures+100 words, which can attract more people's attention and increase the trust of other users.
When there are few evaluations, it is not recommended to open the promotion link, otherwise it will cause traffic waste. General evaluation accumulated to 30 before you can start promotion.
Maybe some businesses will choose to find relatives and friends or their own employees to evaluate, so don't do it! The audit mechanism of evaluation is very strict, so it will be easy to be found and punished accordingly, which is not worth the loss. Shua online has a lot of praise, but it also has high risks, so we must identify the authenticity. I have been engaged in the catering industry for more than ten years, and now I am switching to online marketing. I have reliable partners who have cooperated for many years. If you need store operation, I can introduce it to you. +maemxy872 1)
Generally speaking, it is recommended to make a overlord meal, which is also an activity in the same city. This is the best method recommended by official merchants to guide and evaluate. Of course, the user level of overlord meal is generally very high. It is necessary to consider whether the service and technology in the store can keep up, otherwise it will lead people to give bad reviews and kill teammates.
And the users who serve the overlord meal well, because of their high-level factors and their familiar evaluation system, have a great effect on improving the high-quality praise. According to different cities, the price of overlord meal is different, but it is worthwhile to eat first.
4. Preparation for the speech
Online consultation and answering the phone need to prepare the corresponding text in advance. Some departments may not have this knowledge, so they can consult other mature consulting teams to see how to answer relevant questions.
Through continuous communication with users, a set of dialogue skills suitable for the platform is summarized.
A multifunctional mobile phone can satisfy 80% or 90% users. Maybe some users need a more professional phone to handle, which requires customer service staff to constantly improve their professional level.
The purpose of speaking is to respond to users effectively, and at the same time, don't finish your speech and leave some space for yourself, so that many things are easy to communicate and solve, and what can be determined may not be certain, so avoid very positive statements when speaking.
Verbs (short for verb) promote communication.
When the evaluation is greater than 30, the promotion will be started. At the beginning, you can set the promotion period as the working period, and plan to set up a phase, ranking 3-5. I can control the budget, do tests, do traffic tests, do online consultation and telephone calls, and will continue to improve.
It can be used to observe the state of data, from contact to browsing to purchase, and the degree of competition in different time periods.
Analyze the data, observe the situation in the store, learn the brand and make improvements. Then try again, and grow up by constantly trying.
Embryonic stage is the stage to support the family, and it is also the stage to train the team and sort out the process. There may be many problems during this period, but this is normal. Through these mistakes, we should constantly improve the whole process of the US delegation's comments from the front end to the back end.
Strengthen the cooperation ability of all departments to meet the follow-up large-flow entry. However, it should be noted that when the traffic is small, the problems to be solved should be solved first, and the unsolved problems when the traffic is large cannot wait. Such a problem should never have arisen.
It is a test of the team's ability to solve problems and execution, and it is also what we should do at this stage (how to open is a science, many stores just can't do it well, and finally they lose hundreds of thousands. I have been engaged in the catering industry for more than ten years, and now I have switched to online marketing and have reliable partners who have cooperated for many years. If necessary, I can introduce you to the store operation, +maemxy872 1).
A good team is half the battle, and talent is always the most important part. In the growing period, facing more and more users, a professional, responsible and competitive team is needed, and the ability to solve problems is becoming more and more important.