Monthly regional work plan 1

First, regional store management ideas

1, 20xx annual task plan, task decomposition analysis.

2, to ensure the way to complete the task:

1) impress customers with services and maintain old customers.

2) Improve the sales skills of shopping guides: strengthen training and correctly apply it to actual sales. Increase the backbone of the store.

3) unify your thinking, keep an eye on the goals and tasks, and walk the line.

4) Strengthen external publicity and increase new customers.

5) Optimize the inventory, and strengthen the out-of-stock awareness of the shopping guides.

6) Learn more about timely social team activities, seize opportunities and tap potential group buying customers.

7) The company will hold some activities, and we will try our best to seize the opportunity to increase sales.

sales planning

1 and 20xx annual promotion plan: March 8th Women's Day: activities beneficial to women on the basis of trade-in activities (for example, you can enjoy a lucky draw when you buy underwear on March 8th) May 1 day: activities with the company. Father's plot, Mother's Day: A customer who bought trousers for his parents on the holiday day was given a gift by Baiyuan trousers industry.

2. Annual customer management

First, vip customer management:

1) Send blessing messages on holidays and birthdays;

2) Inform the store in time when new products arrive during the season change;

3) Inform the Company of any activity in time;

4) Classify and manage customers who consume more and use one card.

B. Management of ordinary customers: let ordinary customers be promoted to vip as soon as possible (often remind customers how many points need to be promoted)

C. Management of special customers:

D. Management of group buying customers:

Second, training.

1. Courses developed by regional managers (3-4 topics)

2. Annual training plan 12 times.

3. Four quarters of regional internal training plan

4. Product training plan for different positions in the mall

Third, regional product inventory management.

1. Regional stores with different prices, out of stock and new products have different display and promotion schemes. (attached table)

2. How to define the product positioning of each store in the region and analyze the product differentiation. (attached table)

Monthly regional work plan 2

First, the market environment survey

In view of their own region, conduct a detailed survey in advance to understand the population, quality, investment atmosphere, brand awareness of Guo Xin, economic development priorities, regional positioning, bank outlets, and the business development of surrounding securities firms.

Second, swto analysis.

1, advantage analysis

Brand advantages of Guo Xin: Wangxin, Wealth Management, Jinyang Guang Securities Account, Golden Sun, Fortune Weekly, with high account opening efficiency, and accounts can be opened every day, and the scale of a single business department is relatively large.

Personal advantages: I graduated from finance major, so I have certain professional background advantages; Moreover, I have invested in the capital market for four years and accumulated some experience and some analytical skills; I hope to provide some help to the players in this regard.

2. Analysis of disadvantages

The number of business departments is relatively small, the accuracy of stock recommendation is relatively low, and the quality of some account managers needs to be improved; In addition, some new account managers generally have incomplete and unprofessional professional knowledge.

3. Opportunities Some enterprises and institutions do not have a large number of stocks, and the Foshan market has not yet reached saturation. The potential for opening new accounts is still great, especially in remote areas.

4. Threatening the major brokers to fight the commission war, which is a kind of suicide to quench thirst, just like the price war in the TV industry that year, the winner will be geometry! Nevertheless, other brokers have price advantages, so we should foster strengths and avoid weaknesses and strengthen staff training.

Third, make action plan and marketing strategy (key points)

1. Maintenance and operation of bank outlets

2. Outdoor camp

3. Development of new channels

4. Cooperate with other units in the camp.

5. Provide certain incentives.

6. Strengthen communication with employees.

Fourth, team management.

My own transformation from sales to management. Help the account manager to determine the monthly action target. Fully support the development of account manager business. Help some excellent account managers become team stars and set an example for everyone to learn. Share and exchange experiences. Improve the enthusiasm of account managers. A team must have three elements to be called a team: first, the goal should be concentrated; Second, the relationship should be harmonious and support each other; Third, working methods should be consistent and flexible.

Verb (abbreviation for verb) Learn and improve your ability.

Participate in some communication and management knowledge learning;

Self-concern and continuous learning about the stock market;

Learn from customers through communication and contact with them;

Sixth, the exploration of team culture.

Team culture is the soul of modern enterprises in the 2 1 century, and culture is the key to the sustainable development of economic entities. As for how to explore the team culture that suits me, I will establish an efficient and positive team as soon as possible through observation, communication and exchange, and explore the culture that suits my team.

Monthly regional work plan 3

I. The contents of comparison with xx in the same quarter mainly include

(1) The market environment mainly examines the changes in the market environment, mainly including the situation of the industry; Have the consumption habits and characteristics of consumers changed?

(2) the status of competitive brands. Main analysis

A: sales of competitive products in the same quarter;

B: consumer's evaluation (mainly to examine consumers' recognition of product quality, price and service);

C: market cost input;

D: Channel layout (when the distributor is a regional distributor, it is necessary to make clear its channel layout in urban areas and counties, that is, the products sold through different types of channels are all drinks, and sometimes competitors sell better than us in special channels. For example, in the city where the author works, the sales of Yinlu eight-treasure porridge in railway stations and bus stations are more than Wahaha and Aunt Hong. Only by paying attention to it can we find out the reasons and then formulate a breakthrough strategy. This requires us to pay more attention to competitive brands at ordinary times, and don't think that writing a work plan can't write anything. );

E: number of product sales outlets; The number of key customers and their distribution in different channels; F: secondary customer evaluation, etc. )

(3) An effective sales team plays a very important role in the sales process. It is necessary to investigate whether the sales teams of major competitive brands have changed compared with xx, and pay special attention to the changes in the number of team members. For example, Wang Laoji's sales team in xx has only five members, but the number of staff in xx has rapidly increased to 12. The direct effect of the increase in staff is that the sales volume has increased by 120%. After the comparison, we must be clear about the advantages of competitors, don't care too much about their shortcomings, and see their advantages.

(4) Sales target and completion in the same period last year. For example, in the first quarter of xx, the sales target of Beverage A in Zone B was 30,000 pieces, and only 2 pieces were completed. 50,000 yuan, we must find out why the sales volume has not reached. Don't look for it objectively, but analyze it subjectively. For example, the terminal construction is not in place, the product display area is not enough, the salesman does not operate according to our operating standards, the product distribution rate is not enough, and the enthusiasm for secondary wholesale is not high. After comprehensive analysis, it will be found that the sales of 30 thousand pieces can be completed completely. Therefore, when setting the sales target for the first quarter of 2008, we must find enough support points to achieve the target. For example, in the first quarter of xx, the sales volume of Beverage A in Zone B was 3. . Fifty thousand dollars. The next step is to make an argument. For example, add 10 secondary wholesale outlets with sales capacity in urban areas, and develop 4 township markets and characteristic channels. For example, if you develop 10 ktv, your work plan will be convincing, and your superiors will understand what you want to do after reading it. Otherwise, those methods that only have unsupported goals cannot be achieved, and not only planners but also supervisors don't know whether they can be achieved.

Second, the establishment of the team.

With clear goals and strong evidence to achieve them, the next step is concrete implementation. Building an efficient team can accelerate and promote the realization of the goal. Formula 3. The sales target of 50,000 yuan needs to develop special channels and, of course, people. Therefore, the demand for talents is reflected in the work plan, and ultimately it is necessary to implement and realize an effective and convincing plan. I'm sure the supervisor will support your reasonable request.

Third, decomposition

Break down quarterly sales into monthly sales. When decomposing, we must find out the product inventory at the end of last year, especially the product inventory in the wholesale channel. For example, the inventory of Beverage A in various wholesale channels at the end of 65438+February is 5000 pieces. According to the normal sales situation, the sales volume of beverage A in 65438+ 10 is 8000 pieces.

If we blindly set the sales target of 1 as 10000 without considering the digestion time of 5000 pieces in stock last month, the inventory of 1 at the end of the year will be 7000 pieces, which will inevitably bring greater pressure to the sales in February. Some people may ask, isn't this quarter set at 3? Sales target of 50,000 pieces? If the Spring Festival holiday is removed in February, won't the actual sales volume be lower than that in 65438+ 10? How to solve this contradiction, the answer is actually very simple, find new sales growth points, for example, develop 10 secondary wholesale, develop characteristic channels: 20 ktv, and develop 5 township markets, thus finding strong support for product distribution. Be sure to know that when your sales partner can't find strong supporting evidence, it will only become empty talk.

Fourth, dealers.

Our dealers must be included in the work plan, because the implementation of the plan requires the strong cooperation and support of dealers, which can be reflected in the work plan, such as helping dealers to hold monthly salesman training, helping dealers to establish a reasonable product inventory purchase and sale table, helping dealers to establish a reasonable financial management system, and helping dealers to formulate an effective customer management system.

Monthly regional work plan 4

In the past year, I have gained something through hard work. As the end of the year approaches, I feel it necessary to make a summary of my work. The purpose is to learn lessons, improve myself, make my work better, and have the confidence and determination to do it better next year. Let me briefly summarize the work of one year.

I came to work in the company this year 10 and started to set up a sales department. After I entered the company, I learned product knowledge, collected information from the same industry and accumulated market experience. Now I have a deep understanding of the prepaid stored value card market. Can be clear and smooth. Respond to all kinds of problems mentioned by customers, accurately grasp the needs of customers, communicate with customers well, and gradually gain the trust of customers. Therefore, through hard work, we have also achieved several successful customer resources, and some high-quality customers have gradually accumulated to a certain extent, and the grasp of the market is more transparent. While constantly learning product knowledge and accumulating experience, my ability and professional level have been greatly improved.

Although I have engaged in sales-related work before and have certain sales knowledge and experience, I still have a certain distance from outstanding and successful sales management talents. The work is not done well, and I feel that I am still in the position of a salesperson. My lack of training and guidance for sales staff has affected the sales performance of the sales department.

First, the department work summary

In the past three months, through the joint efforts of all employees in the sales department, we discussed and formulated the sales tactics of each link, the core competitive advantages of the company's products, and the company's promotional material "A Letter to Customers", which made suggestions for various media advertisements and put forward the core expression of "Everything is safe and virtuous circle", gradually making our products well known to customers in Taiyuan market. All employees of the department accumulated more than 5,000 copies of yellow pages and sent more than 3,000 copies of company publicity materials. Despite the cold, they made strange visits in the tax hall and various office buildings in the high-tech zone, laying a good foundation for the upcoming crazy sales season. In terms of team building, detailed assessment criteria are formulated for the sales staff, operation system, workflow and team culture of the sales department. This is what I think we have done well, but there are still great problems in other aspects of our work.

Judging from the sales performance of the sales department, our work is not good, which can be said to be a big failure in sales.

Although there are some objective factors, there are also great problems in other practices in the work, mainly in:

1, communication is not deep enough. In the process of communicating with customers, salespeople can't clearly convey the situation of our products to customers and understand their real thoughts and intentions; Unable to respond quickly to suggestions made by customers. When conveying product information, we don't know the customer's understanding or acceptance of our products. It is a fatal mistake not to follow up after being rejected.

2. There is no clear goal and detailed plan for the work. Sales staff have not developed the habit of writing work summaries and plans, and sales work is in a laissez-faire state, which leads to various adverse consequences such as no unified management of sales work, unreasonable distribution of working hours, and chaotic work situation.

3. The development of new business is not enough, the business growth is small, the personal salesman's sense of responsibility and work planning are not strong, and his business ability needs to be improved.

Second, the market analysis

At present, there are many brands in Taiyuan consumer card market, but they are mainly those companies. Now our products are first-class products in terms of product quality and function. On the surface, the competition between companies is fierce, and the emergence of our company has intensified this competitive war. But calm down and carefully analyze, our company's core competitiveness, such as the supervision of card issuing funds, the quantity and quality of overseas merchants in Shanxi Province, and our company's strong financial strength and high-quality customer resources, are unmatched by other companies.

In Taiyuan market, there are many brands of consumer card products, but with the company's strong strength, overwhelming publicity and perseverance of employees, it is a foregone conclusion to gain a larger market share in the consumer card market next year, and it is just around the corner to build the first brand in Shanxi Province.

The market is good and the situation is grim. In Taiyuan, the consumer card market can be summarized by this sentence. Today, with the rapid development of science and technology, next year will be a promising year. If we don't do a good job in sales and seize this opportunity in the next year, we are likely to lose this opportunity of vigorous development.

Monthly regional work plan 5

Many companies take the regional manager's annual marketing plan/plan for their own region as the standard when investigating, competing and promoting regional managers. Whether a beautiful annual marketing plan can be made is one of the important skills for regional managers to ensure their survival and development.

It is often found that when many regional managers write their annual marketing plans, they either talk in general terms, express their determination, shout slogans, and write some irrelevant running accounts, or list a lot of things in great detail, watching and writing, but they don't get to the point, which makes people confused and confused.

As a regional manager, how can I make a beautiful regional marketing plan/plan?

A beautiful marketing plan should include six parts. The first is the analysis of regional situation. The analysis of regional status quo should include three parts: the analysis of existing channels (distributors) of regions (companies), and the commonly used analysis framework is swot analysis. That is, the analysis of the strengths, weaknesses, external opportunities and external threats of existing channels (distributors). The second is competitor analysis. That is, the analysis of competitors' channels, network layout, sales volume and occupancy rate. The third is consumer analysis. That is, analyze the purchasing characteristics, purchasing preferences, consumption market capacity and consumption change trend of consumers in the area under the responsibility of the regional manager. Only when these three analyses are clear and thorough can the analysis of the present situation be considered more perfect.

The second part is objective. As a regional manager, the main objectives are sales target (including amount) and network expansion target (new development channels and number of newly opened stores). The goal setting is to plan and decompose according to the overall sales situation last year and the overall goal to be achieved by the company this year.

The third part is the regional strategy. If the first part is the status quo, the second part is the ideal, and the third part is the path and method to reflect how to achieve the ideal (goal) state from the status quo. The strategy is overall and long-term. Strategies should also be simple and easy to remember. There are not many strategies, but they are precise and accurate.

The fourth part is the regional strategy. That is, it is a concrete decomposition of the strategy to achieve the goal, and it is a concrete method and means. For the regional manager, it includes the location, size and image of the channel (storefront); Quantity, combination, grade and collocation of products; The expansion and quantity of sales channels; Skills, quality and management of terminal (storefront) team; The way and quantity of terminal sales, etc. In short, they are all concrete countermeasures to achieve the goal.

The fifth part is the regional action plan. That is, the decomposition of tactical actions. What specific actions can be completed within the specified time node to ensure the implementation and in place of tactics.

The sixth part is the control of the area (including inspection and management). As the saying goes, plans don't change so quickly. It is easy to make goals and plans, but it is more difficult to implement and achieve them. In the specific implementation process, it is necessary to check and compare the achievement of the plan in time, and make corresponding adjustments and corrections according to the actual situation to ensure the realization of the goal.

A regional marketing plan/plan is basically complete only if it contains the above contents. This is a basic logical and thinking framework, in which regional managers can improve their own content and make it more suitable for the actual situation in their own regions.

In short, a regional manager who cannot make an annual marketing plan is an unqualified regional manager. Knowing the above writing methods of marketing planning can't guarantee you a hundred points, but at least you can pass. The marketing plan is just the beginning, and the sales volume still depends on the actions and results. The marketing plan should be beautifully written and the marketing result should be beautifully done.

Monthly regional work plan 6

This year, relying on the momentum of previous years, xx not only entered the fast lane of rapid development, but also achieved faster benefit growth, and successfully listed the company's shares on the xx Stock Exchange. Since then, a brand-new xx has been presented to the world with a brand-new attitude, and a new xx with more vitality and responsibility for safeguarding the interests of shareholders has been born.

After the company goes public, the management level will be greatly improved, which is not only the external requirement of market competition, but also the internal requirement of its own development and growth. For the marketing department, it is both a kind of pressure and a kind of motivation to comprehensively improve the management level and keep up with the pace of the company's development. In order to achieve the overall management goal of the company's contract amount of 3 billion yuan in xx years, the marketing department has formulated the following work plan for xx years.

I. Information Network Management

1, establish a direct leadership relationship.

The marketing department is the functional department responsible for the construction and maintenance of the company's information network, information collection and processing, and accepts the leadership of the deputy general manager of marketing. There is a direct leadership relationship between the information manager of the marketing department and the regional market development assistant, that is, directly guiding and directing the market development assistant in the aspects of information network construction, maintenance, information processing and assessment, and assuming the leadership responsibility of information network work.

2. Build a new organization.

3. Increase staffing.

(1) Information Manager: There are three full-time information managers in the marketing department, who are in charge of different regions and will not take up other jobs.

(2) Market development assistants: there are two market development assistants in six offices in Zhejiang Province and one in the areas under the jurisdiction of other offices.

4. Strengthen personnel quality training.

Before the Spring Festival, the recruitment and training of information administrators and market development assistants of marketing departments in various regions will be completed, so that the marketing department can fully ensure the quality of personnel during the implementation of the new management system in xx. Choose and hire marketing assistants carefully, and don't make up figures.

5. Strengthen personnel assessment.

The establishment and maintenance of information network are specified in detail from the aspects of personnel allocation, resource guarantee and performance evaluation. And ensure this work from the system. Establish an assessment system for market information administrators to regularly patrol various regions to guide information management, conduct targeted analysis and research according to the actual situation and existing problems in various regions, and urge them to establish and improve information management in a short time according to regulations.

6. Dynamically manage the market network.

Market development assistants and information administrators regularly and dynamically evaluate information network members according to four indicators: information quantity (in units of 1), project scale, information achievement rate and the number of subordinate information officers. On the basis of analyzing the classification of information officers/units, information managers and market development assistants should make a detailed analysis according to the background information of information officers to determine the possibility of performance growth after their help. To further strengthen information management, the integrity, timeliness, effectiveness and confidentiality of information are better than that of the previous year.

7. Strengthen market research.

According to the information provided by information members/units in various regions and the business progress of the company in various regions, the development status and potential development trend of steel structure business in various regions will be fully investigated by special personnel. Obtaining first-hand information through investigation is helpful for the company to set up reasonable institutions in various regions and explore new markets.

Second, brand promotion.

1. When key or large-scale engineering projects are completed, relevant departments are invited to hold a press conference at the scene to show and publicize Hangxiao brand with completion examples, to show the fact that xx occupies the first-class level in technology and performance, and to establish the demonstration role and leading position of listed companies in xx industry, so as to achieve twice the result with half the effort.

2, to further do a good job in advertising, information and other publicity. Make and install large publicity banners or billboards at various construction sites to show the strength of the enterprise on the spot. Make the new performance and publicity materials of the enterprise in time, supplement them to the performance introduction in the bidding documents, and distribute them to the business personnel, so as to enhance the depth and intensity of brand promotion as much as possible.

3. Strengthen the professional knowledge training and quality education of the people who come into contact with the outside world, establish a good corporate employee image and advanced corporate culture, and leave a beautiful and deep impression on everyone who comes into contact with xx personnel, so as to have a clearer and deeper understanding of xx and xx.

Third, customer reception.

1, guest reception is still one of the focuses of the marketing department. Doing a good job of guest reception is the necessary premise and foundation of business contact. How to do a good job of guest reception with good quality and quantity according to the relevant regulations of the company and the requirements of the Ministry of Commerce is an important topic that the marketing department must seriously study and discuss. On the surface, reception is relatively simple, but in essence, customer reception is a very profound knowledge. Without in-depth study and discussion, it is impossible to make the work perfect. So the marketing department should work hard on methods, steps and details. In order to spend less money without affecting the reception effect, we need to know life experience, humanity, way of doing things, hobbies, eating habits, style of doing things, enterprise value orientation, business philosophy, product characteristics, industry status and so on from the leaders of various commercial departments and business personnel in various offices.

Carefully study, analyze and ponder the arrangement of the schedule, so that every guest can have a comprehensive, clear and in-depth understanding of xx in the shortest time, show a limited sense of identity with xx products, and have enough interest in the management mode and corporate culture of xx. Treat each group of guests seriously for a long time, and make them satisfied with the reception work of xx, which is the criterion for every receptionist in the marketing department. So as to improve the success rate of project tracking, reduce the difficulty of business negotiation and achieve the fundamental purpose of improving the economic benefits of enterprises.

To this end, the marketing department will focus on the following aspects in xx: urge all employees to always take enthusiasm as the principle, and do a good job in the reception of all guests with courtesy and restraint to ensure that the reception effect is better year by year.

2. On the premise of ensuring the reception effect of customers, we should save reception expenses as much as possible to reduce the overall operating cost of the company and improve the profit level of the company.

3. Continue to manage the reception files of visiting customers, classify and save the files of potential customers and contract customers, accurately grasp the progress of the project, and strive to cooperate with the commercial departments and offices to promote the project business.

4. Adjust the positions of department personnel and recruit high-quality personnel to enrich the reception force. With the continuous expansion of business volume, there are more and more visiting customers, and the personnel in charge of reception in the marketing department are obviously insufficient. In order to meet the needs of the company's business development, it is also very important to do a good job in reception and recruitment.

Fourth, internal management.

1. Strictly implement version C quality management system documents and management system standard documents, and strictly implement the strategy of "everything is managed according to documents, everything is operated according to procedures, everything is said with data, and the work is done well at one time", so that the marketing department will gradually become an executive team.

2, further strictly in accordance with the requirements and marketing system stipulated by the joint-stock company, to carry out the management of this department, and strive to improve the management level.

3. Give full play to the work enthusiasm and initiative of employees in all positions of this department, and emphasize process control and final effect in their work. Improve their sense of responsibility and quality. Implement the assessment system in strict accordance with the corresponding post responsibilities.

4. Everything starts from the overall situation of the company and emphasizes the marketing system. Actively do a good job in the coordination and contact between various departments of the marketing system, improve the overall combat effectiveness of the marketing system, and do a good job in serving the marketing objectives for xx years.

5. Cooperate with the deputy general manager of marketing to do the daily administrative work of marketing system. Take the initiative to do a good job in logistics support and daily service of various departments. Create a better corporate culture atmosphere and working environment for them.