Changes in information acquisition
Before Baidu and other search engines appeared, the main channels for us to obtain information were paper media and oral communication. For example, if you want to inquire about the relevant information of tourist destinations, you can browse relevant travel magazines or ask friends who have been there. The information you can collect is limited and slow. However, with the emergence of Baidu, people began to obtain information through online search. In addition to these situations, there are often problems such as information explosion and information surplus. The efficiency of people's access to information has changed greatly, and we can get almost any information we need through search engines.
Before the trip, Dabao collected the basic information of Hangzhou human geography and other travel guides released by many netizens through Baidu search. It only took a short time to get a lot of travel information for his travel decision. It can be said that as long as you are willing, you can search for any information you need through the internet. Correspondingly, we also need to improve our ability to identify information. Especially in the absence of effective supervision over the proliferation of network information, we should first doubt and then identify the received information.
Changes in diet
Once upon a time, we needed to choose places to eat, largely relying on word-of-mouth recommendations from friends, and the management and promotion methods of the catering industry were relatively simple. However, with the rise of websites such as public comments and the emergence of UGC content, we began to find relevant restaurant recommendations through the APP. Whether you are a veteran foodie or not, you can choose a restaurant that almost suits your taste by checking the website and checking the comments and recommendations of netizens.
Just like Dabao, a person who eats a lot, you can taste all the delicious food in Hangzhou through the recommendation of netizens on public comments. At the same time, under the Internet, the transformation of O2O is gradually changing people's way of eating. Using app to make reservations, and some merchants manage reservations through WeChat, which can greatly shorten the waiting time of users, greatly facilitate users, and improve the transaction rate of restaurants and customers. Especially in recent years, the rise of take-away platforms, and now the take-away Romance of the Three Kingdoms, have also greatly solved people's dining situation, and more and more people have solved their daily meals through take-away platforms. However, this seems to make people evolve in the direction of dead houses.
Changes in accommodation
Accommodation is an important field in tourism travel, and it is also the only place for many tourism industry giants. In the past, most of the accommodation was for people to find a hotel temporarily after they arrived at a certain place, but in the peak season, they probably couldn't find a place to live. Or in the off-season, a large number of rooms in the hotel are vacant, wasting costs. With the breakthrough of Ctrip, Qunar and eLong, the promotion mode of the hotel industry has also undergone great changes.
We can see that Dabao had booked a local hotel in Hangzhou by going there before departure. Almost all hotel reservations are made in advance through the internet, which also gives some homestays and small hotels opportunities to promote and more convenient sales channels. With the rise of * * * enjoyment economy, such as the rise of airbnb abroad, accommodation is also expanding from hotels to ordinary residents' housing rental, showing diversified development and making effective use of idle resources. In addition, traditional accommodation design forms, such as check-in and check-out wheels, are also being reformed. For example, the policies of credit check-in, deposit-free check-in and check-out rounds introduced by Ali Travel have greatly shortened the inefficiency of the original hotel check-in.
Changes in travel
People travel, if it is a long-distance trip, usually by plane or train. In the early days, airplanes were a more expensive way to travel, and the ticket price was also more expensive. People usually buy air tickets through offline ticket sales points. As for the train, especially in Spring Festival travel rush peak, it often happens that you can't buy tickets and need to find scalpers to buy tickets at high prices. As for traveling in the city, there are often cases where you can't get a taxi after waiting for a long time. With the emergence of air ticket booking platforms headed by Ctrip and Qunar, the cost of air travel has gradually decreased, and people's booking methods have also begun to change. The original offline ticketing outlets have almost disappeared through online channels.