This paper will introduce the basic knowledge of marketing, including basic theory, basic knowledge, qualitative and quantitative analysis methods, language and written expression, interpersonal communication, policies and regulations, theoretical frontier and development trend, literature retrieval, data query and so on.

Basic theory and knowledge

The basic knowledge of marketing includes the basic theories and knowledge of management, economics and modern marketing.

Qualitative and quantitative analysis methods

The basic knowledge of marketing includes qualitative and quantitative analysis methods of marketing.

Language and written expression, interpersonal communication

The basic knowledge of marketing includes strong language expression ability, interpersonal communication ability and basic ability to analyze and solve practical marketing problems.

laws and regulations

The basic knowledge of marketing includes being familiar with the principles, policies and regulations of Chinese marketing and understanding the practices and rules of international marketing.

Theoretical frontier and development trend

The basic knowledge of marketing includes understanding the theoretical frontier and development trend of this subject.

Literature retrieval and data query

The basic knowledge of marketing includes mastering the basic methods of literature retrieval and data query, and has certain scientific research and practical work ability.