1, soft text marketing

The old lady selling melons is no longer suitable for today's society, so there is soft text marketing. Soft text tells the value of the product through the expression of the third party, which makes it easier for users to believe that the product is what they want. Because it is an objective statement of the third party, it is trustworthy, so as to achieve the effect of promoting the product.

At present, the medical industry is the most common industry that uses soft text marketing. Want to see soft text marketing cases, as long as you go to Baidu to search for xxx, and then click on many portals, you can see all kinds of soft text marketing cases.

2. Mail marketing (edm marketing)

The premise of email marketing is to send emails to users and promote their products with their permission. But at present, email marketing basically uses programs to collect a large number of email addresses, and then uses group software to send marketing emails in batches, which makes users miserable. Marketing party. A cOm case that makes users suffer will naturally not be a good marketing plan.

If you have a way to customize a marketing strategy, let users subscribe to your email actively, and then market your products and your website through email, that would be very good.

For example, if you watch a TV series and want it to inform you when the next episode is updated, you can subscribe, notify you by email after the update, so as to satisfy users, and you can also attach some marketing contents to the email. There is no right or wrong marketing method, it depends on how your marketing plan is going.

3. Conference marketing

Conference marketing is the most common in the direct selling industry. For example, Amway, Perfect and other direct selling companies are constantly organizing meetings to let users take their family and friends to attend various meetings, and then let users know about their products through meetings, and then sell products.

There is also an order meeting of clothing enterprises, which is also a good case of conference marketing. By bringing local businessmen together, we can show the new models of next season and order them on the spot.

4. Event marketing

Event marketing is a marketing method with the lowest cost and amazing effect. Of course, it is also broken, which has a negative impact on enterprises. Event marketing is to attract users' attention by creating events, let users pay attention to their products and improve exposure. Typical event marketing cases are: eloping to Tiantai Mountain! 0 yuan of Meituan drew 654.38 million+yuan from the elopement fund.

5. Database marketing

Database marketing is particularly important in this big data. It collects a large amount of user information through various means, then screens and mines potential users, customizes targeted marketing strategies and tracks customer behavior for a long time.

The core idea of database marketing is data mining, which speaks through data. I believe that in the future, database marketing will be a mainstream marketing method, and enterprises also need more talents in database management and data mining, as well as database marketing.

6. Forum marketing

Forum marketing refers to publishing enterprise pictures, videos and product information through forums for forum users to see and participate in discussions.

Because the forum is a place for free speech and communication, enterprises can display their products by posting and doing activities in the forum, and can combine forum marketing with event marketing to market their products by creating events in the forum. Forum marketing also has the characteristics of quick effect and low cost.