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Do you like Xie Yaquan's role in emergency public relations?
A year later, two TV series with the same public relations theme, the perfect relationship between this year's Spring Festival emergency public relations and last year, seem to have caused completely different repercussions. The former has just aired a few episodes, which has caused a lot of quarrels and even caused resistance from a group of public relations practitioners. The main reason is that the plot is seriously divorced from the practice of public relations and is too entertaining. More importantly, it lacks in-depth analysis and examination of public relations events and phenomena from a social perspective.

The latter has obviously greatly narrowed the distance with professional public relations, and every event, enterprise and character in the play can basically find the corresponding prototype in reality. Even after a lot of artistic processing, its professionalism is still worthy of recognition. Specifically, I have some outstanding feelings, which are summarized here for discussion. First of all, the drama reproduces many phenomenal public relations events, reveals the value of public relations thinking in the conflict between altruism and egoism, and has had a strong impact on my advocacy and practice of public relations empowerment in recent years.

In the plot, Lin Zhongshuo and Li Fang, as the incarnations of altruism and egoism respectively, present confrontation in multiple scenes. The former maintains and strives for more people's recognition with awe and care every time. However, in order to satisfy and pursue self-interest, the latter has no scruples, does not hesitate to use and betray those who trust him most, and walks in a gray area that violates professional ethics, so as to break through the moral bottom line and legal norms. For example, after the public relations crisis, public opinion monitoring analyzed, unified speech caliber and training, issued a statement and held a press conference.

Everyone has a lot of pen and ink in the play, and the professional level is implemented in the details. For example, the Di Yun Hotel was built by a competitor, a woman? Clients? Being entered by a strange opposite sex in the middle of the night triggered a serious security crisis. Lin Zhongshuo's team provided coping strategies for enterprises and suggested that a female executive attend the press conference to apologize, which is the epitome of many professional details in the play. Thirdly, the relationship between the public and the law is one of the main lines running through the whole play.