(Note: original gallery of network economy and society)
Civil servants have always been equated with the concepts of "iron rice bowl" and "stability". However, not only ordinary people prefer it, but also stars have begun to join the ranks of examiners and examiners. According to reports, Liu Haoran was successfully admitted to the China Coal Art Troupe and became a director, while Lu Han was exposed to be a director for several years. People can't help but call the end of the universe the director.
The competition in the national examination is getting bigger and bigger, and the requirements for grades are getting higher and higher. How to choose a suitable public examination tool is particularly important. According to the calculation of Guosen Securities, the size of the public examination market may reach 28 billion yuan in 2025, about twice the current size.
(Note: original gallery of network economy and society)
How should Kao Gong choose the training track? Network economic and social education platform (EDU. 100EC. CN) Evaluate three public examination softwares of Zhonggong Education, chalk net and Tuhua Education from four aspects: user data, APP data, APP function module and membership system. (For details, please refer to /zt/salq/)
I. Basic information
1. Chinese public education
Zhonggong Education is a large-scale multi-category vocational education APP under Beijing Zhonggong Education Technology Co., Ltd. Its main business spans three major sections: recruitment examination training, academic upgrading and vocational ability training, and provides comprehensive vocational employment training services with more than 100 categories.
2. Chalk vocational education
Chalk vocational education is a product of Beijing Chalk Blue Sky Technology Co., Ltd., focusing on the knowledge-based training platform for adult vocational examinations. There are four major business sections and dozens of courses, including vocational education examinations and training for civil servants, teachers and institutions.
Step 3 paint online
Tuhua Online is an APP developed by Beijing Tuhua Hongyang Network Technology Co., Ltd. The courses cover national civil service examination, public institutions, military civilian work, recruitment of state-owned banks, and teacher qualification certificate.
Second, user analysis: male users have more demand for exams.
In the age structure of users:
1) The age distribution of users of public education is: 20-29 years old (60.06%), 30-39 years old (26.2 1%), 40-49 years old (7.2 1%), and ≥50 years old (3.62%).
2) The age distribution of chalk net users is: 20-29 years old (83.28%), 30-39 years old (12.04%), ≤ 19 years old (3. 18%), and 40-49 years old (/kloc-).
3) The age distribution of users of painting education is: 20-29 years old (64.48%), 30-39 years old (22.8%), 40-49 years old (6.25%), ≥50 years old (3.29%), ≤ 19 years old (3.65438
The comparative data shows that the user groups of the three platforms are all between 20 and 39 years old, and the age requirements for public examinations and institutional examinations are between 18-35 years old, which is also the population with the strongest demand for postgraduate entrance examination, among which chalk accounts for the highest proportion and the target population is more accurate.
From the gender distribution of users, the proportion of male users in Zhonggong education and Tuhua education is higher than that of female users, accounting for 65.65% and 55.42% respectively, while the proportion of male users in chalk net is slightly lower, accounting for 43.28%. This may indicate that in contemporary society, men's demand for public examinations is higher than that of women.
In terms of user complaint data, according to the statistics of the black cat complaint platform, there are more than 3,000 complaints about Chinese public education, and the core problems are mainly concentrated on the difficulty of refunding fees for agreed classes, such as "no refund, difficulty in refunding fees, overlord clause" and so on. However, there are only 568 complaints from Tuhua, which is also a public examination training enterprise, and only 3 17 complaints from chalk public examination. It can be seen that the after-sales service of Zhonggong Education lags behind the other two platforms.
Third, APP data: The download volume of chalk vocational education exceeds the sum of the two.
In the use of the APP, the evaluation found that on the Android side:
1) The cumulative download volume of Chinese public education exceeded 29 million, and Huawei ranked164 in the industry with a score of 2.9;
2) The cumulative download volume of chalk vocational education exceeds 200 million, and Huawei ranks 36th in the industry with 4.8 points;
3) The cumulative online download volume of graffiti exceeded 99 million, with an industry ranking of 10 and a score of 4.7;
In addition, on the Apple side, the industry rankings of Chinese public education, chalk vocational education and online education (free) are 75, 16 and 36 respectively, with scores of 4.0, 4.9 and 4.9 respectively.
According to the comprehensive APP data, the APP data of chalk vocational education is more beautiful, and the download volume far exceeds the sum of chalk vocational education and graffiti online, and the scores on Android and Apple are the first among the three. Compared with the other two platforms, the evaluation of Chinese public education users is not very high, and the score in Huawei Mall is only 2.9 points. In addition, in the ranking of educational mobile phone applications, chalk vocational education and Tuhua Online rank in educational apps and user ratings are much higher than those of public education in China.
Fourth, functional modules: basically overlapping, each with its own advantages and disadvantages.
Because Chinese public education, chalk vocational education and graffiti online are three comprehensive vocational education apps, covering a lot of content, this paper only compares and references some functions of the public examination app, one of the main businesses of the three applications.
In the public examination function section, the three apps have many overlapping basic learning functions, including examination questions, brushing questions, line test exercises (common sense judgment, speech understanding and expression, quantitative relationship, judgment and reasoning, data analysis), lesson preparation, books and materials, wrong question analysis, examination situation analysis, etc., to meet the basic learning needs of test preparation users. On the basis of meeting the core needs of users, three major application functions are derived.
Among them, Chinese public education is similar to a public examination software which integrates learning platform and information platform. Users can learn about the examination policy and other information on the APP, and other functions such as job hunting can make users understand the national civil service examination more comprehensively. The offline learning PK, dry goods sharing and other functions of chalk vocational education meet the needs of users' gamification learning and socialization learning, and the offline learning room allows users to find places for offline learning. Tuhua Online has launched topic search on the basis of topic search function, which makes it more convenient for users to search for topics. On the whole, the three apps have their own advantages.
Membership system: chalk vocational education is cost-effective.
In terms of business model, Chinese public education, chalk vocational education and painting online should be mainly used for online courses, while chalk vocational education and painting online have other membership services to realize commercial realization, while Chinese public education has not launched membership services.
There are many kinds of chalk vocational education in membership service, and the prices are different. This paper takes the membership service of "Walking Exam+Application" as an example, covering video analysis, examination paper analysis, current politics punching, course purchase discount, daily morning reading, daily exercise, e-books, members' weekly, exam situation analysis, classic courses, model exam reports, preparation consultants, etc. 12. There is only one kind of full-subject membership in Tuhua online membership category, which is suitable for video analysis, exclusive courses, free intelligent correction, manual correction discount and course purchase discount.
Generally speaking, chalk vocational education membership service can enjoy more rights and interests, and its cost performance is higher. Although graffiti online membership can be used in all subjects, generally speaking, users only have enough time and energy to prepare for an exam, and the practicality of full-subject membership is not strong.
Conclusion of intransitive verbs
Based on the above evaluation, chalk vocational education ranked first with a comprehensive score of 4.7, graffiti online with a comprehensive score of 4.2, and Chinese public education with a comprehensive score of 3.3. (Note: The above results are only based on this evaluation)