Enterprises need to go through careful preparation before holding professional exhibitions. Holding an exhibition requires a lot of manpower, material resources and financial resources, including some professional skills. What professional exhibition planning needs to prepare, first of all, it must have certain market research ability, and research is the premise and foundation of planning; Secondly, we must have the ability of planning and execution, and the level of planning is directly related to whether the exhibition can achieve the expected results; Furthermore, product sales ability, which is also the task of exhibition marketing; Finally, we should have the ability of social public relations, which is mainly manifested in certain negotiation and cooperation ability.

First, market research ability research is the premise and foundation of planning. Before planning a convention and exhibition project, we must first investigate the market and obtain a lot of information, otherwise the convention and exhibition planning can only be done behind closed doors and cannot meet the actual needs of the organizers. Therefore, in the process of training, students need to learn and master the process and methods of exhibition market research, the ways of market information collection and information analysis tools, as well as the sorting and statistical analysis methods of survey data.

Second, the ability of planning and execution is directly related to whether the exhibition can achieve the expected results. The selection of venues, the determination of exhibition theme and exhibition layout, exhibition planning includes many elements in all aspects, that is, exhibition planning training involves the planning principles, methods and procedures of all stages and levels of exhibition projects. Through training, let students have an overall grasp of exhibition planning and learn to write relevant planning.

Third, product sales ability This is the task of exhibition marketing. If you can't attract many exhibitors, then the previous planning and preparation are empty talk. Therefore, the exhibition marketing training course mainly teaches students scientific exhibition marketing concepts, marketing knowledge and marketing methods. Research, planning and marketing are the preliminary work of the exhibition. After the official start of the exhibition, the exhibition planners should devote more energy to the exhibition operation and management to ensure the smooth progress of the exhibition, which is the key to the exhibition planning. During the training, students will systematically learn the knowledge of exhibition site service and management, exhibition financial management, exhibition site information management and exhibition crisis management.

Fourth, the ability of social public relations is mainly manifested in writing or auditing exhibition telephone booths, inviting visitors to talk by telephone, inviting exhibition organizers, co-organizers and support institutions, negotiating with exhibition service providers, negotiating with exhibition partners, etc.