The originality of a website's articles is very important, and both Baidu and Google search engines are interested in original articles. However, website editors don't have to know SEO, but they must know SEO. Because content is king, this is the guideline in SEO optimization strategy. Article updating is the core of website content, which needs website editors or personal webmasters to complete, so the significance of website editing is extraordinary. So what details should website editors pay attention to when writing original articles?

First, the article title optimization skills:

1. article title: keywords+columns page (channel page)+website title.

2. The keywords in the title of the article can appear once, and appearing twice may bring users a bad reading experience and distract the keyword ranking.

3. The length of the article title should be controlled within 36 words, and the excess part cannot be displayed in the search results of search engines. Generally about 20 words.

4. The keywords in the title of the article are more important, so try to put the keywords in the front when writing the title of the article, but don't affect the user's reading experience.

5. Generally, the company name is not used in the title of the article, and special words such as seasonal regional time can be added in the title of the article.

6. The page titles on the website cannot be duplicated.

Second, the article content optimization skills:

After the title of the article is determined, you can write the article according to the title. Writing an article may require information and materials, and you can find information from the Internet to integrate it, instead of copying and pasting it from the Internet. Such articles may exist, but they are of little use. Skills of writing articles:

1. Don't use too many words in the article. Too many words will not only make users too lazy to finish reading, but also dilute the density of keywords. Generally, an article is about 500 words.

2. It is best if the article is not original. If an article is highly original, but it is of little help to users, it is also futile. The articles on the website should be useful to users, which can reduce the bounce rate of users.

3. The article can be written in the form of total-subtotal. The article is written in chapters and paragraphs, which users can see clearly. The article can also be divided into paragraphs, each paragraph can summarize the general idea of the paragraph in a few words, and can also be divided into numbers.

4. The article can put pictures, but the pictures should be relevant and the size of the pictures should be as small as possible, so that the speed of opening the web page will be faster. Write an article about coffee. The picture is a pure photo of a beautiful woman. This article will be very shocking. The picture can be placed at the beginning of the article or in the middle of the paragraph of the article, and the text description around the picture can be accompanied by keywords.

5. The article font is generally set as the default font, and the font size is also set as the default. The font color is black.

6. There should be two spaces in front of the font paragraph.

7. Don't appear some messy symbols and symbols irrelevant to the content of the article.

Third, the article operation skills-the source of the content (in line with user needs):

1, original content: You can write it yourself, which requires a very good understanding of your own industry and excellent literary talent to write a unique article with your own style. You can also pay someone else to write it.

2. Combination content: This is suitable for most people who don't write articles. We can find relevant articles from the internet and combine them into our own content by patchwork, but the content must be smooth, otherwise users will not know what to say when reading the content of the article. Of course, pure copying is meaningless and valuable to users and search engine spiders.

3. User-generated content: The content of the recruitment network is written by the user himself, such as submission, which meets the needs of users.

Fourth, content differentiation:

1. Distinguish the title, description and layout of the website, and improve the typesetting of your website according to the needs of users.

2, with pictures: the website uses pictures and texts, detailed pictures and comparison pictures, and adds video explanations on the basis of pictures and texts.

3. Presentation experience: The font size, paragraph, font color and label of the article can enhance the user experience.

Key words and layout skills of anchor text in inner chain

1. The keyword density is about 2% to 8%. Keyword density refers to the total number of words and the percentage of other words in a web page. Don't deliberately increase the keyword density, as long as each page contains four or five keywords and the customer experience is good. Avoid frequent keywords, lest search engine spiders think you are cheating and don't like it.

2. The keywords of website page titles cannot be repeated, so as not to cause search engine spiders to include pages that they don't want to include, but pages that need to be included are not included.

3. Related keywords must appear in the first paragraph at the beginning of the article, and the middle part can be interspersed reasonably. Finally, it emphasizes the echo at the end of the article. In the text of the article, synonyms and synonyms of keywords can cross, which has a good advantage: on the one hand, it can avoid the high density of keywords, on the other hand, it can improve the probability of articles being searched.

4. The text font should be black, especially the keywords should not be set to the same color as the background, which is cheating. The font color is too dark and too bright, which is a bad experience for users to read articles. Keywords can be appropriately bold and colored.

5. Anchor text can't be done in whole or in full, which is not good for user experience and can't highlight keywords. According to the definition of anchor text, keywords can be linked.

6. Anchor text should be diversified to prevent over-optimization, and at the same time meet the universality of anchor text, so as not to let search engine spiders think that they are cheating.

7. Anchor text links should be related to the theme of the article, which can reduce the bounce rate and increase the user's access time.

Sixth, the role of original articles in website optimization:

1, which is in line with the search engine spider's goal.

2. It is beneficial to be included by Baidu.

3. Search engines give high weight.

4. You can get a lot of long-tail keyword rankings.

5. Increase the viscosity of website users and reduce the bounce rate.

6, improve the page score

7. Secondary introduction of users