Uh, yes, the landlord. Mr. Gao Haiyou has nearly 20 years of experience in the field of marketing. Moreover, the content of his course is very relevant to what the dealer wants. This is self-heating, which is sought after by dealers. You can search for Mr. Gao Haiyou on the Internet.
Theme 4 of "Two" Marketing Training Courses:
Successfully manage and sell the dealer network equation.
The first chapter is the layout of successful operation and sales management of enterprises.
The first section successfully allocated living space
Section 2 Principles of Successful Distribution of Company Vs. 3Cs
Section III Marketing Strategy and Basic Layout of Marketing Combination
Section IV Basic Concepts and Understanding of Dealers
Chapter II Operation and Management of Distributors in Enterprise Distribution Channels
Section 1 Functions and Functions of Dealers
Section 2 Selection and Decision of Establishing Dealer Network
Section III Incentive and Cooperation of Channel Distributors
Section 4 Measures for the Administration of Dealers
Chapter III Measures for Enterprises to Sell Dealers Successfully
Section 1 Communication between Sales Staff and Distributors of Enterprises
Section II Methods of Guiding Dealers
Section III How to Reach an Understanding with Dealers
Section 4 How to Restrain and Manage Dealers
Chapter IV Counseling and Support for Dealers by Enterprises
Section 1 Factors Affecting Dealer's Performance
The second quarter of the dealer's enterprise marketing strategy
Section III Market Competitive Advantage of Dealers
The fourth quarter distribution business environment change factors
Chapter 5: How should dealers improve their sales performance?
Section 1 Marketing Strategy and Sales Plan of Dealers
The importance of the quality of dealers' sales staff in the second quarter
In the third quarter, the overall level of dealer sales staff improved.
Section IV Incentive and Management of Dealer Sales Staff
Chapter VI Case Analysis
? Haier's marketing network
? Ge supports its dealers through the "physical inventory" system.
? Channel Conflict of Toys R Us in America
? IBM's distribution channel conflict
? Retailers' Countermeasures against Manufacturers ―― Wal-Mart Company
? Other practical cases
Chapter VII Discussion and Solution of Students' Practical Work Problems
"Three" manufacturers * * * win, and build a harmonious win-win relationship between manufacturers and distributors. Which teacher spoke this topic well?
"Win-win cooperation to achieve high-speed development of dealers" is a good course, which was taught by Teacher Mei!
Accounting net is the agent of Dongao. How much does it cost to learn accounting net Dongao and buy a course in 300 yuan?
300*0.75=225 yuan
"Wu" asked Tongliao City, the nearest kindergarten desk outdoor engineering plastics manufacturers not to be agents or distributors.
If your quantity is not very large, forget it. Don't look for manufacturers. If so, there is no such factory in Tongliao. If it is closer, there may be one in Shenyang. Look for it
"Lu" company has a dealer meeting and wants to invite Mr. Gao Haiyou. Does anyone know if Mr. Gao has taught liquor companies? How is his course?
Well, yes, I teach the wine industry, especially the course of teacher marketing, which is particularly practical.
Are there many postgraduate courses? Now I'm a dealer myself. If I apply for full-time graduate students, will it delay a lot of time? How many classes can I have a day?
It depends on the major you are applying for and the strength of your tutor. Some professional courses and tutor topics are many, so you have the opportunity to stay in the laboratory all the time. I don't think you have much time and energy to be a dealer, but you can apply for on-the-job graduate students, part-time.
Who is a better teacher when it comes to efficient writing in dealer companies?
Teacher Pan, haha, our company invited him, and he spoke very well:
Dealer problem researcher
General Manager of Pan Sen Textile Trading (Shanghai) Co., Ltd.
General Manager of Shanghai Pan Sen Enterprise Management Consulting Co., Ltd.
Columnist of < Dealer Management Technology Exchange > magazine
Engaged in the commodity circulation industry for more than ten years, once served as sales manager, marketing manager and trainer in many famous production enterprises. He is the only one in the field of dealer research who has the dual perspectives and experience of dealer boss and dealer manager in production enterprises, and has the practical basis of looking at dealer problems from multiple perspectives. The research fields mainly focus on the internal management optimization, enterprise transformation, innovative business strategy, saving operating costs and optimizing the relationship between manufacturers.
I am a distributor in the food industry, and the scope, level and grade of customers are quite chaotic. Excuse me, are there any courses that can teach me how to manage customers?
Food wholesale involves several aspects of management:
1, warehouse management, warehouse management in the food wholesale industry is very difficult to manage, because there are too many single items involved, which may be more than 4,000. It involves the problem of expired food, so when delivering the goods, the warehouse keeper should do a good job of FIFO. In the enterprise warehouse of the food wholesale industry, the goods should be placed neatly, and the best-selling products, futures and processed products should be clearly divided. Is there a reward and punishment system if there is less inventory at the end of the month?
2. Management of sales staff. In the wholesale industry, salespeople usually leave the car after lunch to deliver goods and collect money from customers. They usually come back very late. Sometimes after 10 in the evening, the boss or shopkeeper waits for the salesman to come back in the office, and the salesman gives the money to the company and records it in the account. How to solve the problem that the salesman comes back too late? Do you want the boss or treasurer to wait for the salesman to come back every night? Moreover, the boss did not trust the salesman to pay the company the next day. What if the salesman embezzles money or loses it?
3, the management of dispatching cars, the dispatching process of the wholesale industry is like this, the drawer makes the bill, gives it to the warehouse, and the warehouse inspects it, and the porter loads the single item on the car. There are several problems to be solved. How to solve the driver commission? How to solve the commission of porters? The porter just carried the goods directly to the car. Is there any loophole in this way? Wouldn't it be much easier for the drawer to combine more than a dozen sales orders into a shipping bill than to hand over more than a dozen orders to the warehouse keeper for inspection?
The salesman came to the finance department to get the bill. When he goes to collect money from customers, he has to go to the accounting office to get the sales slip. What if the financial staff didn't write down the order number received by the salesman, didn't receive the money and didn't pay the bill?
5. The wholesale industry usually involves the promotion price. How to write the promotion price? If the promotion date and promotion date are exceeded, how to restore the original sales price?
6. How to manage multiple warehouses? Generally speaking, it is reasonable to set up 3 to 6 warehouses, such as main warehouse, gift warehouse, return warehouse and loss reporting warehouse. Some wholesale dealers have set up dozens of locations, such as designating a certain area to put a single item, but this area can only store 100 pieces. If the manufacturer delivers more than 200 pieces, it will not be placed in the designated area. Did you put the remaining items in another warehouse area so that the account company would not be chaotic? What should I do if this problem occurs?
7. How to manage expenses with the terminal? Terminal fees are relatively high, such as shelf fees, store celebration fees, bar code fees, etc. Generally speaking, wholesale dealers and terminals will sign fee contracts, such as store celebration fees. What is the annual fee stipulated in the contract, such as paying the store celebration fee for three consecutive months? How can I find out the remaining expenses as quickly as possible?
8. Wholesale dealers have to manage many customers, some are more than 5,000 customers, some are settled monthly, and some are settled monthly. If the customer fails to pay the wholesale distributor on time, how to stop the delivery? Of course, some of them involve the distribution of goods.
9. From billing to delivery, the process is to print the documents, give them to the warehouse administrator (or customer) for inspection, and give them to the customer when leaving the warehouse. Is there anyone who can't be responsible in this process? For example, when leaving the warehouse, did the warehouse manager sign it? According to the typed warehouse receipt, how can the warehouse keeper deliver the goods better?
10, the problem of returns, wholesalers often receive returns from customers. As a boss, have you noticed why some customers have a lot of repeat customers and some single products have a lot of repeat customers? Is the customer deliberately making things difficult, or are some items of poor quality? When returning a single piece, it often involves details such as package damage, air leakage, expiration, deterioration and unqualified single piece. How to deal with it as a boss?
1 1, the above problems have been solved, but it is easy to solve many problems in A/R and A/P, because the above management foundation, A/R and A/P is not only a problem of accurate figures, but of course basic financial management is still necessary.
If you are interested, you can contact me online.
Due to the need of work, it is decided to openly recruit 1 supernumerary personne