1. Understand local resources: fully tap the characteristic industries of the village, focusing on local resources, such as agricultural products, scenic spots, history and culture, etc.

2. Investigate the market demand: conduct market research to understand consumers' demand for local characteristic industries, and on this basis, formulate appropriate live e-commerce strategies.

3. Give play to comparative advantages: analyze the resource differences between the village and surrounding villages, and give play to comparative advantages, such as price advantages and quality advantages.

Second, improve the talent quality of rural live broadcast e-commerce

1. Develop skills training: develop skills training for live broadcast e-commerce, improve farmers' e-commerce operation ability, and attract more young people to participate in rural live broadcast e-commerce.

2. Support entrepreneurial innovation: encourage farmers to exert their creativity, innovate the operation mode of rural live broadcast e-commerce, and attract more capital and talents to flow into rural areas.

3. Strengthen talent introduction: introduce experienced live broadcast e-commerce practitioners to improve the overall level of rural live broadcast e-commerce.

Third, improve the infrastructure construction of rural live e-commerce

1. Build a modern logistics system: build a modern and efficient logistics system, solve the distribution problem of rural e-commerce and improve the logistics service level.

2. Upgrade network infrastructure: accelerate the construction of rural network infrastructure, improve network coverage, and improve the fluency and stability of e-commerce live broadcast.

3. Strengthen the data center: build a data center to provide powerful data storage and processing capabilities for rural live e-commerce and support the operation and development of live e-commerce.

Fourth, optimize the policy environment for rural live e-commerce.

1. Formulate preferential policies: formulate preferential policies for rural live broadcast e-commerce and encourage farmers to participate in rural live broadcast e-commerce undertakings.

2. Strengthen policy propaganda: Strengthen policy propaganda, let farmers know about the preferential policies of rural live e-commerce and increase participation.

3. Support policy implementation: Strengthen policy implementation, ensure that the preferential policies for rural live e-commerce are implemented, and effectively support the development of live e-commerce in the village.

To sum up, the development of rural live broadcast e-commerce needs to fully tap the characteristic industries of the village, cultivate e-commerce talents, strengthen infrastructure construction and create a good policy environment. These measures need long-term efforts and accumulation, as well as the participation and support of the government, enterprises and all sectors of society.