Product knowledge: including understanding the characteristics, functions and uses of products, as well as their market positioning and competitive advantages.

Sales skills: including how to attract customers, how to establish good relations with customers, how to promote products, how to deal with customer objections, etc.

Marketing strategy: including market research and analysis, target market selection, marketing plan formulation and implementation, sales tracking and after-sales service, etc.

Team building: including teamwork, personnel management, performance appraisal, etc. , improve the cohesion and combat effectiveness of the sales team.

Suggestions for the next training content can be considered from the following aspects:

Social media marketing: How to use social media platforms such as WeChat, Weibo and Tik Tok to promote the marketing of local products, so as to improve the visibility and reputation of products.

Network marketing: how to use e-commerce platform, self-media and other Internet platforms to sell and publicize local products and expand market channels and sales space.

Customer service: How to improve customer satisfaction and service quality, establish good customer relationship, and improve customer return rate and word-of-mouth communication.

Marketing strategy optimization: how to optimize marketing strategy according to market feedback and sales data to improve the sales effect and market share of local products.

New product promotion: how to develop new products according to market demand and consumer preferences, carry out corresponding marketing promotion activities, and expand market share and sales growth points.