The courses required for sales personnel training are: generally speaking, they should include four aspects: moral quality, ability quality, knowledge quality and psychological quality. Moral quality training? ; Through training, sales staff have good professional ethics, diligent and dedicated work attitude, sincere treatment, honesty and trustworthiness, and good quality of taking care of the overall situation; Through training, sales staff can truly understand that customers are our parents, and our income is based on the high-value and high-satisfaction products or services we provide to customers; Through training, salespeople can really understand that it is because of the existence of competitors that we can have great pressure to do our work better and make greater contributions to society. Therefore, competitors deserve our respect; Through training, salespeople can become law-abiding good employees and good citizens. This part of the training content should be organized around the realization of the above objectives, such as professional ethics training and moral cultivation knowledge. Ability and quality training; This part of the training content should focus on improving the ability of sales staff in eight aspects. To this end, the following courses or topics can be offered: logic, philosophy, communication, speech and eloquence, success, technology and management innovation, market research and prediction, promotion skills, public relations skills, business? Negotiation, marketing planning, sales management, etc. Psychological quality training; ? Mainly set up some courses or special topics to build up self-confidence, stimulate the desire for success and cultivate strong will. In addition, it is also necessary to cultivate sales staff to establish a sense of being kind to others and listening to others, and to have a good sales attitude. Knowledge quality training; (1) Marketing knowledge training? Marketing knowledge is extensive, and the following courses or topics should be offered: marketing, market research and prediction, consumer behavior, public relations, interpersonal relations, sociology, consumer psychology, advertising, promotion skills, business negotiation, public relations planning, advertising planning, sales management, etc. (2) Knowledge training of enterprises and their industries? Mainly includes: the history and performance of this enterprise; The organizational structure, leadership and working procedures of the enterprise; Enterprise strategic thinking and tactical measures; Various relevant policies and rules and regulations of the enterprise: sales commission policy, administrative management system, performance appraisal policy, etc. The position of enterprises in the industry; Development characteristics of industry and market; The main competitors of the enterprise and their present situation, trends, advantages, disadvantages, market position and market share; The position of this industry in the national economy and its future development trend. (3) Management knowledge training? It mainly includes management principles, production management, business management, financial accounting and sales management, human resource management, etc. (4) product and technical knowledge training? Mainly includes: the types and composition of products; The quality, characteristics, uses, usage methods and precautions, advantages and disadvantages, customer interests and packaging of the products of this enterprise and competitors; The manufacturing method of the product; Product maintenance and after-sales service; Principle, advancement and development trend of production technology; Development of related products and substitutes. Summary: Salespeople are good at their own strengths. ? It is experience and accumulation that make sales easier!