Exhibition planning mainly includes the following five aspects: strategic planning of exhibition enterprises and exhibition organizations. It includes five aspects: plan, strategy, mode, orientation and perspective of exhibition enterprises and exhibition organizations, commonly known as "5p" of strategic planning. The specific contents include: the growth strategy, competition strategy, retreat strategy, market strategy, capital strategy and internal mechanism planning of exhibition enterprises and exhibition organizations. Including corporate philosophy, corporate culture, human resource management, organizational mechanism, rights distribution, cost and financial management, quality management and other aspects of planning. Exhibition public relations planning. Including the establishment of public relations institutions, the management of exhibition brands and trademarks, the image building of exhibition enterprises and organizations, and the planning of relations with customers and * * * *. Exhibition advertising planning. Including advertising strategy, advertising objectives, advertising content, advertising demands, advertising creativity, advertising production, advertising release and other aspects of planning. Exhibition marketing planning. Including the investigation of exhibition marketing information, the analysis of exhibition product purchase behavior, the analysis of exhibition market opportunities, the formulation of exhibition marketing plan, the formulation of price strategy, the planning of promotion activities, the management of sales channels and so on. Planning of exhibition activities. Planning of specific meetings, exhibitions or comprehensive activities, including content planning, scale planning, participants planning, time planning, environment planning, mode planning, etc. The division of the above plans is not absolute. In the exhibition practice, the above schemes are often combined and infiltrated with each other. For example, the planning of exhibition activities, including public relations, advertising, marketing planning.

What is the employment direction of exhibition planning and management?

Graduates can engage in market research, planning, organizing, managing and operating exhibitions in the exhibition industry, tourism, advertising, propaganda departments of government agencies, enterprises and institutions, public relations departments and development departments.

Talents in the exhibition industry need comprehensive talents with multiple abilities. After graduation, you can engage in exhibition investment promotion, participate in exhibition preparation and exhibition venue management services. Convention and exhibition industry is a new sunrise industry, with frequent international exchanges, but there is an extreme shortage of talents, especially for foreign language proficiency.

China skill training and guidance ability holds exhibitions regularly, planning, training and guidance ability training,

What needs to be done in exhibition planning?

To tell the truth, the practical experience of exhibition planning is much better than the theory, and it is also valued by employers. You should learn from the grass roots, because you haven't touched many things, but you are related to them. For example, on-site process and booth layout are all things that test basic skills. Personal experience is useless, so it is difficult to have an estimate in the face of a new case. So it is not necessary for graduate students. At this time, it is better to look at more exhibition planning cases.

What is the job of exhibition planning?

A: The future occupation of "exhibition planner" is mainly engaged in exhibition (event) market research and development, project planning (conference, exhibition, festival, publicity and demonstration, venue exhibits), sales promotion and operation management.

What are the professional requirements of exhibition planners?

Four aspects, exhibition investigation, exhibition planning, exhibition sales and exhibition operation management.

Exhibition planning.

Definition of occupation:

Professionals engaged in research, planning, marketing and operation management of exhibition market.

Occupation grade:

The occupation is divided into four grades, namely: level 4 exhibition planner (national vocational qualification level 4), level 3 exhibition planner (national vocational qualification level 3), level 2 exhibition planner (national vocational qualification level 2) and level 1 exhibition planner (national vocational qualification level 1).

Note: The examination grades of this major are Grade 4 and Grade 3.

Training cycle:

Full-time vocational school education is determined according to its training standards and teaching plans. Promotion and training cycle: the four-level exhibition planning is not less than 180 standard class hours; Third-level exhibition planning is not less than 160 standard class hours; The second-level exhibition planning shall not be less than 140 standard class hours; The first-class exhibition planner shall have no less than 120 standard class hours.

How about exhibition planning and management?

Exhibition planning and management specialty

This major mainly trains high-tech applied professionals who support the Party's basic line and meet the needs of the front line of management and service. This major can use the professional knowledge of exhibitions and has the ability to plan, design, organize and implement large and medium-sized exhibitions; Master the basic skills required for the implementation of exhibition projects; Can be competent for senior professional and technical work of deputy manager of exhibition project.

Work:

Exhibition telemarketing post, exhibition on-site service management post, industrial and commercial activity planning post, planning and organizing post for large and medium-sized exhibitions, festivals and celebrations, exhibition project management post, exhibition design post and other posts related to exhibition planning and management.

Main course:

Exhibition English, introduction to exhibition industry, exhibition planning, management communication, public relations, exhibition design and planning, exhibition marketing, exhibition etiquette, exhibition English, exhibition practical cases, exhibition management decision, etc.

What professional skills do you need to do exhibitions?

English! English level is very important.

I learned to behave.

Our courses include: macroeconomics, microeconomics, management, urban and regional economic management, public relations, marketing, urban and regional economic management, basic English, spoken English, extensive reading, listening, calculus, linear algebra, introduction to exhibitions and so on.

If you want to be an excellent exhibition talent, you must at least know something about economy and management.

In addition, public relations will be very helpful to you, which is one of the courses I think is very useful.

Marketing is also interesting to watch.

Others, such as management, or look at some famous theories, it is a bit unclear.

Others, there is no need to see.

Because I haven't studied the introduction to exhibitions, but if you want to engage in the exhibition industry now, there is no need to read books on exhibition theory and introduction, just look at economics, management, marketing and public-private relations, and then look at psychology when you have time.

Because as a person in the exhibition industry, if you want to meet different kinds of people, you should pay attention to the minimum etiquette. It is best to know both this aspect and the knowledge of hotel management.

In addition, we should enrich our own connotation. If we have time, we should look at all advanced entertainment, advanced sports, literature, philosophy and religion, so that communication with people will not be superficial, which is very helpful for interpersonal communication.

A smooth and positive attitude is very important.

In addition, your manners should be natural and graceful, and you should host if necessary, because weddings and other activities may hold lower-level exhibitions, and you have good social skills and language skills.

But, again, you'd better dabble in a wide range, and your English must be good!

Come on! These are some of my experiences and gains, I hope you are satisfied.

Is exhibition planning useful? What's your main job?

I don't understand what you mean by occupation or certificate!

But I can tell you what you are doing:

(1) investigation (investigation data analysis, writing investigation report, drafting development strategy report of exhibition-related industries, feasibility study of international or cross-regional cooperation projects);

(2) Planning (planning the overall implementation plan of the exhibition project, planning the specific implementation plan of the exhibition, writing relevant documents, and planning the overall plan of major projects);

(3) Sales (making the overall marketing plan of the project, making marketing materials, customer contact and business negotiation);

(4) Operation management (selecting the venue and partners, managing the on-site operation of the exhibition, making the budget of the exhibition project and controlling the cost, and being responsible for the construction and management of the project team; Prevent and deal with project crisis events).

What does exhibition planning and management do? 40 points

Exhibition planning refers to the activity of making full use of existing information and resources, judging the trend of things' change and development, comprehensively conceiving and designing, and choosing reasonable and effective schemes to achieve the expected goals. Planning is a comprehensive system engineering, with the goal as the starting point, information as the basis and creativity as the core. Exhibition planning is an activity in which exhibition enterprises make overall arrangements and forward-looking planning for the establishment, scheme implementation, brand establishment and promotion, exhibition-related activities, exhibition marketing and exhibition management of exhibition projects according to the information collected and mastered. Exhibition planning comprehensively designs the whole process of exhibition activities and finds out the best scheme to realize the goal of exhibition activities for enterprises.

What is the career prospect of exhibition planning?

Exhibition planning is still a new post, its position in the industry is not very clear, and the prospect is of course clear. At least in Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou and other cities where exhibitions are well developed, exhibitions have received strong support from the * * * and the society for promoting the local economy. Exhibition planning is actually a vague working definition, and what is really accurate should be exhibition planning. As a large-scale activity, overall planning is very important, and this position needs to be completed by one person or a team. Foreign convention and exhibition companies already have positions in general manager office, and the salary offered is about 15 per month, but the requirements are quite high, and they probably need 15 skills. There are no more than 50 people in China who can meet this 15 skill. Therefore, there is still great hope to enter this industry early.