The research is more targeted. Market research companies can better display the performance advantages and design effects of products by sending special investigators to conduct surveys online and in the market. From this perspective, it can also better reflect the authenticity data of products.
The disadvantage is that it consumes a lot of manpower, time and expenses, which is easy to cause misunderstanding by the interviewer. The requirements for interviewers are high, and it is necessary to strictly manage interviewers. In terms of application, time, capital and manpower are sufficient, and samples are needed to represent the whole to a great extent.
Investigation and research, the abbreviation of investigation and research, refers to systematically and objectively collecting information through various investigation methods, conducting research and analysis, predicting the future development trend of various industries, and preparing for the decision of investment or development direction.
Investigation and research is the investigation, understanding and analysis of the objective actual situation. The purpose is to investigate the truth and the whole picture of the matter, accurately grasp the essence and law of the problem, and thoroughly study the ideas and countermeasures to solve the problem.