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Zhao Yuhong: Some opinions of senior brokers for a long time! How to be an excellent anchor?
I have been an anchor agent for three years, and I have some experience for friends who want to be an anchor. How important it is to choose a good platform. Most people think it's easy and profitable to be an anchor, and news about the anchor's annual income of millions and tens of millions is flying all over the sky. Attracted a large number of young people into this circle. If you want to make a lot of money easily, but you can't stand the hardships and tiredness, I advise you to make psychological preparations early and consider whether you are suitable.

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Many new anchors in the company asked me if I could broadcast it myself and how. What I want to say here is that no matter what line you are in, the pay and the gain are in direct proportion. If you want to develop well in the anchor business, you need more emotional intelligence, instead of thinking that you can put on airs when you are an anchor.

Need more persistence, live broadcast can not always be smooth sailing, we must know how to adjust and change ourselves; More efforts are needed. Three days of fishing and two days of drying nets will not have a good result.

Take, for example, a female anchor who I trained to broadcast well. In three months, she has no talent, and there is nothing particularly attractive at once. The advantage is that she can chat without affectation. The audience who came to the live broadcast room greeted her warmly, which made people feel particularly comfortable to chat with him. They never deliberately chase fans for gifts, but in fact, fans who like her will consciously brush gifts to support her.

The company's requirement for Wall is 80 hours a month. In fact, her live broadcast time in a month exceeds 100 or even 130 hours. She set herself the goal of running water every day. If she stops broadcasting, she will rest and adjust her state to continue broadcasting. She often sums up what fans don't like and what to do. To tell the truth, as an agent, she didn't spend much time communicating with her because.

Good makeup and appropriate lens effects can add color to the anchor, and attractive title and cover photos will make people want to see it more. As for whether it is true or not, let's leave it to the audience for discussion. You can interact with the audience during the live broadcast, such as lottery, playing games, mobilizing the enthusiasm of the audience and getting the live audience involved. In the live broadcast, you should show your own advantages, specialties and unique side.

I am often asked by anchors that I don't know how to speak when I want the audience to brush gifts, but I feel bad when I say it too bluntly. What I want to say here is not begging for gifts from the audience, but organizing the language in a clever way. For example, "If you like me, you can give me some free xx, a little something." Don't force it, so that the audience will take the initiative to brush more gifts if they like you.

One mistake that many novice network anchors easily make in the live broadcast room is that their expressions and actions are stiff and not rich enough. This is also one of the important reasons why many novice anchors are not popular enough. Novice anchors should not only laugh more, but also consider richer expressions and actions, such as the cuteness of scissorhands, the warmth of hands than love, and naughty tongues. Don't underestimate these details,

These details make fans not only feel your enthusiasm and enthusiasm as an anchor, but also have a good impression on you, so they are more willing to spend and reward. Someone asked me if there was nothing to talk about in the live broadcast. Usually accumulate more paragraphs, if the anchor has humorous potential, it is easy to attract fans' goodwill. Talk more about your own life feelings and experiences, which is actually the biggest advantage of the beauty anchor compared with the male anchor.

If you have nothing to do, talk more about your life and some trivial matters, which will easily narrow the psychological distance between the anchor and the fans. For example, where have you been shopping and traveling recently? For example, when I recently brushed Taobao, I liked which bag and skirt, and I especially wanted to buy it. It would be strange if the male anchor told these things to the fans.

1. You can flirt with fans. You can make a big joke with fans from time to time, occasionally sprinkle a little charm, occasionally pretend to be a villain, and even play the role of a female hooligan.

2. Surprise the fans, which is a small change of the anchor.

When you are in front of a constant person every day, even if you love him very much, you may feel bored. Live broadcast also needs metabolism. If you want to keep your live broadcast full of youthful vitality, you have to change yourself from time to time.

Editor-in-Chief: Fairyland Culture Zhao