? Telemarketing prologue is like the title of a book or the title of a hot news. If used properly, it can immediately arouse people's curiosity and find out. For telemarketers, opening remarks play an important role. Therefore, in order to improve the speed of invoicing, we must seize the opening remarks of 30 seconds. Because the resources available to telemarketers are very limited, they can only solve all the problems by one phone in a limited time. Different from face-to-face sales, business personnel can have many factors to mobilize to achieve the purpose of sales.

1. Establish a harmonious relationship? In the opening skill of telemarketing, as soon as we speak, we must establish a harmonious relationship with our customers. So, what can help us build a harmonious relationship with our customers? At least two things: politeness and appeal. Regarding polite expressions, this link is often used as: "Is it convenient for you to make a phone call now?" But in practical work, when I didn't ask the customer if it was convenient to make a phone call, the conversation could continue, but when I asked this sentence later, basically many customers would say it was inconvenient. Can I not ask this sentence ; In fact, saying this sentence has already clarified our sales proposition; But this is not 100% absolute; In fact, most customers will say: Yes. The biggest difference is the voice appeal. The voice appeal of the former is basically not as strong as that of the latter, so the key is not whether to ask "Is it convenient for you now?" , but the telemarketers themselves. The same sentence makes the storyteller completely different from Xiao Bai, which is reflected in the appeal of language; Anyway,

We called the customer and suddenly asked, "What do you want to do by calling me?" If you have encountered a similar situation, let's cut to the chase. Everyone's time is precious. Don't be afraid of being rejected, because this customer has rejected you, and there will be another customer. Is this to give yourself enough confidence?

2. Attract customers' attention. The prologue of telemarketing is the main goal to be achieved: to attract the attention of the other party, arouse his interest, and make him willing to continue to communicate with you on the phone. In the prologue, tell us what value our products can help customers achieve. The study found that nothing can attract customers' telemarketing opening remarks more than value.

For telemarketing activities aimed at end users and financial industry, we can attract customers' attention with value gains at the beginning of the call, for example, "There was a" free lecture "recently. In addition, to increase the persuasiveness and uniqueness of our company, we can add keywords such as "maximum" and "unique" when introducing it; Besides, you can talk about the gains and feedback from just serving other customers, and the value they get. They are very satisfied with our products and services, so I think it may help you. "

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