Display includes the following principles: passenger flow direction, display order, display direction and display height.
Exhibition is a comprehensive art, which combines advertising, artistry, ideology and authenticity. It is the fashion art that consumers can feel most directly.
No one necessarily needs fashion, but people buy fashion because they need an emotional experience, so fashion shops must emphasize additional value, such as showing to stimulate people's feelings.
Exhibition is a creative visual and spatial art, which includes all visual elements of retail terminals such as shop design, decoration, window, passage, model, backboard, props, lighting, music, popular advertisements, product manuals, trademarks, tags, etc. It is a complete and systematic collection concept.
Exhibition can quickly convey the appearance, performance, characteristics and price of goods to customers, and customers can compare and choose independently, which can reduce inquiries, shorten the selection time and speed up the transaction process. After a series of artistic treatments, display can improve the appearance of the store and beautify the shopping environment. A lot of practice shows that in order to achieve the psychological, economic and social effects of the exhibition, we like to make a complete plan before the exhibition begins, including content and form, structure and layout, materials and technology.