Taobao enterprise store operation training platform is an "intelligent" search engine. All judgments are based on the data generated by your store! Only by showing the system what it likes, good data and bad data can you get more traffic and sales! Otherwise, it may still be the same in a few years, so for our small and medium-sized sellers, brushing the list is by far the best and most controllable decoration method! (As shown in the above figure, it quickly explodes 2 1 day through pure brush+micro-scouring! Brush sheet is for data service. Only when the data is excellent can you have traffic. The dividing line was set when the system was designed. If your data exceeds this dividing line, the system will give you traffic. If your data is not excellent enough, the system will not give you traffic. What kind of data does Taobao search engine like? As written above: high click rate, high collection purchase rate, high conversion rate, high UV value, high output, high growth rate, low bounce rate, DSR floating red. . . . . . If you make your data like this, the system will give you traffic, but in the early stage of a single product, when a product goes online, the system will not give traffic, so you must manually manipulate the data to show it to the system in the early stage to make the system like you. In fact, the pre-brushing is just for a beautiful data. When the data is beautiful, the system will give you traffic. If your data is always beautiful, the system will always give you traffic. It is such a simple truth that you must do a good job in click-through rate, collection purchase rate, conversion rate, uv value and output, including growth, jump rate and DSR, and give you as much traffic as you have excellent system. During the evaluation period of new products, I believe everyone can do a good job. As long as they are a little smarter, they will do these data well. But many people who have been Taobao sellers for several years can't do it well. That's because he died on the number. Up to now, people are still looking for a platform. 20 15 Anyone who is slightly knowledgeable knows that the platform number is not enough, and it has no value. But 20 18, someone is still looking for a platform. It is a ghost that such a person can do well. Then everyone knows that it is useless to do data conversion now. Because your other data is like shit, why does the system give you traffic, right? So you have to brush all the data well. All your data can be equal to or even slightly higher than the industry explosion data, then you can't stop unnecessary traffic. Well, that's how it works. After knowing the operation principle, we know that we must make the data more beautiful if we want to get up in the original ranking. Then talk about the core dimension of traffic. The first one: the output is the monthly sales volume of a single product. Calculation method: customer unit price * number of people paying = output is very important, especially last year and this year, many people will make output, no matter what words you brush, even if you brush the store name, the whole title and these nonsense. Because the output is pk in the search rules, before ranking, we need to calculate the output of the opponent, the opponent's customer unit price * the opponent's monthly sales = the opponent's output, and then the opponent's output/your customer unit price = your target order. How many bills do I need to pay for ten or fifteen days? That's how I got it. For example, my opponent's output is 50,000 yuan, and my customer unit price is 200 yuan, so I have to brush 250 orders, and you have to brush 250 orders to reach his output. If you can't make more than 200 orders, then you can't get up. If my customer unit price is 65,438+000, then I have to make 500 orders for the output of 50,000, and then I can get the same flow from my opponent. In this way, we need to calculate the sales of wireless terminals. The wireless terminal searches for a few opponents with low sales volume in one to three pages of comprehensive search results. I don't need to find a high-selling opponent. I need to find an opponent with a slightly lower sales volume. The premise is that there is no personalized mobile phone, that is, the mobile phone does not log in to the account, just install an APP directly, because after you log in to the account, search for this keyword, and the displayed ranking will be personalized because of the personalization of your account. You can search for this keyword with a mobile phone without logging in to your account, and calculate the minimum output in one to three pages of comprehensive search results. The output of your opponent divided by your customer unit price is equal to your target sales. For example, if you have an opponent, the customer unit price of 300 times the monthly sales volume of 200 equals the monthly output of 60,000, and 60,000 is divided by your customer unit price. For example, if the customer's unit price is 600,60,000 divided by 600 is equal to 100, then you need to make more than 100 orders within 30 days to surpass him (of course, the sales of your opponent will also increase).
Skilled operation, required to be completed within two weeks. Slow down for beginners with insufficient ability. The ability to make sales directly determines your ability to make explosions. If your ability is not up to standard, it is difficult for you to make an explosion. If you make an explosion, it's also a blind cat meeting a dead mouse. A person who is good at sales, especially good at making explosions. Generally speaking, there are only two ways to do non-standard category sales, namely, brush list and through train. Other ways are useless, such as scouring customers and activities, because sales people have no weight, and their weight will not improve your ranking, but will reduce your weight. So the only trading channel with weight is either search or through train. At present, only these two channels have relatively high trading weights, and there are also drilling exhibitions, but they are very weak. Article 2: No matter the friend number or the customer number, don't use the brush number. Brush it once, which directly determines whether you brush the bill or not. Don't use it if you brush too many customer numbers. If you want to use it, you should use it at least 45 days later, because it is easy to turn this customer number into a suspected swiped number if you use it twice a month. As long as it is recognized by the system, this number is suspected of being swiped. Then the order you brushed may be caught or not ranked. Third, the label is a crowd label. Even if you don't brush the label number, it is ok, but it is better to have a label. For example, I find an old customer to brush the bill. He bought something in my store, so he is my accurate crowd. He brought his own label, because he was my client, and I asked him to brush my own label. However, if you go to a group of students to brush a bill, although they don't brush a bill, their numbers also carry weight, but the weight is not as high as that of the crowd. To sum up, the number of people is better and the weight is higher! Many people don't circle old customers until now, and he doesn't want to learn. He just waits for others to circle them for him. A lot of people do. So if you are not an old customer, and your order number is not marked, be sure to mark it before brushing. How? It's simple. Search keywords to browse competitors with the same price, three to seven, collect or buy more or take photos without paying, and mark it. This step is to let the system know that you want to buy products at this price, so that you can label the number of people at this price. It's called a strong tag. 20 18, the fastest growing weight of the list is the crowd tag, so this tag is very important. Fourth: DSR DSR is definitely better. Below 4.6, it is not conducive to ranking. Of course, it does not rule out that he can get up around 4.5. This rare situation also exists, but it does have a great impact, because Taobao does not want to show shops with low DSR scores in users' search results. Fifth: growth rate growth rate is very important in search. The system judges whether a user likes your product or not, in fact, it ultimately depends on growth. When other data are available, growth is the best data to measure the user experience of your product. That is, how many customers like it, such as 20 orders yesterday, 30 orders today and 50 orders tomorrow. This is called growth. The greater the growth rate, the faster the traffic bursts. If it doesn't grow every day, I made 8 orders yesterday and 8 orders today. Tomorrow is still 8 orders, you wander around 8 to 10 orders every day, and your traffic will always be half dead. The system will judge whether a product is liked by users, and she will finally see whether more and more people buy it. You want the system to like you. First, you have to let the system see it. More and more people buy your products. When the system sees that more people buy this product every day than the day before, he will give you traffic, and he will give you traffic to test you. If he gives you a lot of traffic and your performance is still so good, he will continue to give you more traffic. But if he gives you a lot of traffic and your conversion is as low as shit, then he won't give you any more traffic, as simple as that. Because she thinks your data is false and can't stand the test, you can't digest the traffic. This growth rate is very, very important, because it increases the weight of the growth rate and the weight of sales.
Sixth: The higher the click rate, the greater the traffic. Whether it is a search or a through train, all the cores are basically on the click-through rate. For example, in two cases, there are 50,000 exhibitions, and then the click-through rate is different, for example, one is 6% and the other is only 3%. Their traffic is completely different, one is 3000 visitors and the other is 1.500 visitors. The same exhibition is on. Whether it is the core of search or through train, the click rate including black car is also the click rate, and the through train is also the click rate. If your click rate is high, the price will be blocked and the price will be delayed soon. If your chances of placing an order are low, then you can't score, let alone drag the price. Deduction will be like shit. Seventh: the bounce rate is lower than 78%, and the lower the bounce rate, the better. Why did a man with a high bounce rate walk in and leave? Is there any transformation? If your bounce rate is 90%, then your transformation is very bad and your collection purchase rate is also very bad. The lower the bounce rate, the higher the collection purchase and the higher its conversion. Like online celebrity shops, their bounce rate is above 50, and their bounce rate data is beautiful, because the pictures are beautiful, and so are his pictures. Eighth: the higher the collection, the better, and the higher the purchase, the better, but you must be between the normal values of an excellent explosion. Cannot be greater than this value. For example, the normal explosion rate is the collection purchase rate of 10 to 20. If you are 60%, your data will be abnormal. If it is not normal, Taobao will arrest you. Because your data is not what ordinary people can do, Taobao's explosions of any category are not so awesome, but you have them, so congratulations, you are abnormal, and Taobao will arrest you. Ninth: transformation. The conversion rate is an important factor in determining the ranking. The amount of conversion is the factor to maintain the ranking. Tenth: uv value uv value is also a visitor value, 10000 visitors, and the amount is 20000, so the visitor value is 20000 divided by 10000, which is equal to 2 yuan. These are the core dimensions, so let's talk about the simple ranking operation, and the detailed operation steps are not coded here. If you don't know anything, you can comment at the bottom of the article or trust me privately! New product 1 to 4 days, regardless of the system, this is the default period of any new product. Control data from the fifth day: click rate, collective purchase rate, conversion rate, uv value, pit yield and growth rate. The click-through rate is determined by the product picture, which can't be controlled, so it must be mapped in the early stage. From the fifth day, we must control the collective purchase rate, as well as other data, uv value and conversion rate. Every data in Taobao will be integrated into pk, and there are many people in every category every day. These new models are brought to pk every day. After PK, the final comprehensive score will be obtained, and the excellent baby will get the largest flow, so there is a comprehensive ranking. The comprehensive ranking is based on the final score after pk. After PK, the higher your score, the higher your ranking and the greater your traffic, so the better your data, the faster you get traffic. Of course, your data can't surpass all your competitors. If your data exceeds all the excellent competitors, you are dead, because no one can do it with your data. Finally, let's analyze the reasons why the traffic can't go up. The first one: no weight. Most people make the mistake that numbers have no weight, but many people can't judge. He doesn't know what numbers weigh, and he doesn't know whether the bills he brushed weigh. If the source of the number you brush is ok, it is basically impossible to have no weight. The second one: insufficient brushing. There are two reasons, one is that the numbers have no weight, and the other is that the brush is not enough. Of course, you can't overdo it, otherwise it will be easy to "abnormal data" and be checked by Taobao! The most important thing is to analyze the data! Control data! Third: store price deduction or quality inspection deduction. It's difficult to make a seizure when this shop sells fake goods. Or it is difficult to deduct points for quality inspection. The more points deducted, the more difficult it is. People who deduct more than two points can basically get it, but the traffic is not much. But if you deduct 6 points or 12 points or more for selling fake goods, this store is basically useless. Fourth: DSR is too low. Fifth: the pit output is not enough. Sixth: the data does not match. What is data mismatch? It means click-through rate, collection purchase rate, conversion rate and increasing uv value. One data is awesome and the other data is bad. This is called data mismatch. This problem happens to many people. Many people only brush the conversion rate, the collective purchase rate and the uv value. He doesn't care. He only brushes the conversion rate, so it's hard for you to get up. I suggest that readers, when doing any execution work, think from the commercial point of view of the platform, and everything will be much more open.
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