1, search engine marketing
Search engine marketing: We usually call it "SEM" for short. According to the way users use search engines, take advantage of information retrieval opportunities to deliver marketing information to target users as much as possible.
Simply put, search engine marketing is network marketing based on search engine platform, which uses people's dependence on search engines and usage habits to deliver information to target users when people retrieve information.
The basic idea of search engine marketing is to let users find information, click on the web page and learn more about the information they need. Enterprises pay for promotion through search engines, so that users can communicate directly with the company's customer service to realize transactions.
Value:
1, bringing more clicks and attention;
2. Bring more business opportunities;
3. Establish industry brands;
4. Increase the breadth of the website;
5. Enhance brand awareness;
6. Increase the exposure of the website;
7. According to the key words, provide relevant introduction through creativity and description.
2. Email marketing
E-mail marketing is a broad definition, and any e-mail sent to potential customers or customers can be regarded as e-mail marketing.
However, the term email marketing usually involves the following aspects:
1. The purpose of sending email is to strengthen the cooperative relationship with businessmen and target customers, so as to urge customers to be loyal to him or repeat transactions.
2. The purpose of sending email is to get new customers and let old customers buy again immediately.
3. Add advertisements from other companies or our company to emails sent to customers.
4. Send e-mail through the Internet
3. Instant messaging marketing
Instant messaging marketing, also known as IM marketing, is a means for enterprises to help enterprises promote products and brands through instant tools IM.
There are two main situations in commonly used IM marketing: the first is online communication. When small and medium-sized enterprises set up online stores or corporate websites, they usually conduct instant messaging online, so that potential customers will naturally contact online merchants if they are interested in products or services. The second is advertising. Small and medium-sized enterprises can publish some product information and promotion information through IM marketing communication tools, and can also publish some expressions that netizens like through pictures, and at the same time add signs that enterprises want to promote.
As a major application of the Internet, instant messaging is becoming more and more important. Statistics show that the use of IM tool has surpassed the use of e-mail and become the second largest Internet application tool after website browser.
Advantages of instant messaging marketing:
1. Low threshold. No matter what you do, you can use IM marketing to market your products. There is no distinction between high and low. 2. High accuracy. For example, if you sell beauty products, you can add some QQ groups about beauty, or Taobao groups, and some groups where high-end people are located, such as shopping groups, female riders and so on. Establish feelings with him first, and then gradually develop im marketing. 3. Great flexibility. IM marketing can change its strategy at any time, and its scale and coverage are random. 4. Low cost. Generally, it doesn't cost anything, just a person in charge of the enterprise. Maintain good groups and friends every day and send advertisements once a day. Don't send too much, the advertising content is richer. 5. The return is quick. This is the most striking feature of IM marketing. Maybe you will have customers, and as long as you finish the advertisement, they will make a deal with you. This is the biggest benefit of IM marketing, and it is also the effect that enterprises want. 6. Not subject to geographical restrictions. IM marketing can be oriented to foreign markets, such as universal MSN, which is now used by many large enterprises. 7. Popularization is obvious. IM marketing covers a wide range and contacts many people.
4. Viral marketing
Virus marketing is to spread and spread marketing information like a virus by using the enthusiasm and interpersonal network of the public, and marketing information is quickly copied and passed on to tens of thousands and millions of audiences. It has some characteristics different from other marketing methods.
For example, Netease Cloud Music contracted the carriages of Hangzhou Metro 1 Line and Jiangling Road Subway Station and launched a marketing campaign called "Seeing the Power of Music".
From the 400 million comments on Netease Cloud Music Application Platform, 5000 comments with the highest praise were screened out, and 85 comments were finally selected after manual screening. Without the participation of advertising companies and big budgets, it is not so much the "power of music" as the original high-quality text content of Netease users, which pokes people's loneliness and desire to express, thus quickly detonating social networks.
After layers of sharing and forwarding, it has finally become a classic virus marketing case that cannot be skipped in 20 17. (The WeChat index has increased sharply, and the official micro-signal has also exceeded 10W+ in the same period, which is five times the reading volume in the past. )
5.BBS marketing
Needless to explain in detail, I think this application is very common, especially for individual webmasters. Most of them pour water into portal forums and leave links to their own websites, which can bring hundreds of IPS every day. Of course, for enterprises, BBS marketing should be more professional and refined.
6. Blog marketing
Blog marketing is the establishment of enterprise blogs, which are used for interactive communication between enterprises and users and reflect corporate culture. Generally, the contents of enterprise blogs are industry comments, work feelings, mood essays, professional technology and the like, which makes users trust enterprises more and deepen brand influence.
Blog marketing can be realized by self-built blogs of enterprises or by third-party BSP. Enterprises communicate through blogs, thus enhancing customer relationships and improving business activities.
Compared with advertising, enterprise blog marketing is an indirect marketing. Enterprises communicate with consumers through blogs, publish corporate news, collect feedback and opinions, and realize corporate public relations. Although these products are not directly promoted, the process of getting users close, listening and communicating is itself the best marketing means. Corporate blogs have similar functions to corporate websites, but blogs are more popular and casual.
In addition, the most effective and feasible way is to use blog for marketing, which has always been a hot topic in the field of blog. The urgent interests of Lao Xu and Sina blogs, KESO's blog advertisements, He Xun's blog advertising alliance and Rising's blog evaluation activities recently are actually the mainstream and direction of blog marketing.
Blog marketing has the characteristics of low cost, pertinence, closeness to the public and freshness. Blog marketing often leads to people's talk and achieves good secondary communication effect. There are many successful cases abroad, but few in China.
7. Podcast marketing
Podcast marketing is to publicize and promote the brand by implanting advertisements in widely disseminated personalized videos or collecting creative advertisements on podcast websites. For example, some time ago, the most popular foreign video podcast website "I create everything myself" (the video carnival of global netizens), well-known companies extended their brand concept by releasing creative video advertisements, and the brand effect continued to deepen.
8. Creative advertising marketing
Creative advertising marketing, perhaps you will be inspired by some, corporate creative advertising can deepen brand influence and brand building. Grid website, I have money, this is purely creative advertising.
9, knowledge-based marketing
Knowledge marketing, like Baidu's knowledge, can enhance user stickiness through questions and answers between users. If you expand users' knowledge level, users will thank you. Imagine, enterprises might as well set up an interactive channel such as online troubleshooting, so that users can experience their professional technical level and quality service, or set up a special area to popularize relevant knowledge to users and update it regularly every day.
10, event marketing
Event marketing can be said to be hype, which can be a valuable news point or a sudden practice. It can be hyped inside and outside the platform to improve its influence.
Marketing skills are the control and application of customer psychology, product professional knowledge, social common sense, expression ability and communication ability.
Marketing skill is not only the embodiment of sales ability, but also a kind of work skill. Doing marketing is a process of communication between people, with the purpose of moving with emotion, understanding with reason, benefiting with attraction. Commonly used marketing techniques include guided trading method, hypothetical trading method, key trading method, Franklin comparison method, door handle trading method and soft and hard introduction method.
Related articles:
1. Sales Skills
2. Ten classic marketing cases
3.3 selected articles on marketing learning experience
4. Marketing strategy analysis and case study
5.3 Marketing experience