The trend of integration between bathroom industry and household appliances industry is becoming more and more obvious, showing more and more similarities in brand attributes, product connotation and added value, after-sales service and so on. Sanitary ware brands are actively learning advanced marketing concepts in household appliances industry to bring better experience to consumers.

The new height of advertising

Sanitary ware brands are increasing their advertising investment for end consumers. From trade magazines to CCTV, the coverage and gold content of advertisements are constantly improving. They hope that more consumers can understand and accept their products through accurate advertisements.

Ways to improve after-sales service

The after-sales service of bathroom brands is gradually becoming an important business card for them. Compared with the home appliance industry, the after-sales service of the bathroom industry still has a lot of room for improvement. In order to win the hearts of consumers, bathroom brands need to establish a more perfect and mature service marketing system to provide consumers with more comprehensive and professional services.

Cross-industry talent gathering

More and more cross-industry professional managers and marketing management talents have joined the bathroom industry, which has injected new vitality into the development of the industry. At the same time, bathroom brands pay more and more attention to the training of manufacturers and distributors to improve the professionalism and service level of the whole team.