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Huge engine PMP, what is it?
PMP (Private Market) is a private market for programmatic advertising, which can achieve accurate and efficient delivery.

Huge Engine released "White Paper on PMP Marketing Trends", which deeply interprets the powerful strength of huge engine PMP to achieve precise marketing and provides efficient marketing solutions for industry advertisers.

With the rising cost of acquiring users, it is difficult for advertisers to communicate accurately and efficiently with the audience. The previous rough delivery is no longer applicable, and intensive cultivation has become the transformation direction of advertising strategies of major advertisers. As a marketing service platform under ByteDance, Huge Engine has made corresponding exploration. Driven by the marketing demand of integrating quality and efficiency, PMP (Private Market), which can achieve accurate and efficient delivery, was born.