The EMBA of Shanghai Jiaotong University focuses on cultivating leadership, and sets courses around the identification, generation, expansion, consolidation, reflection and application of leadership. Determine students' leadership through open modules; Through the rational allocation of methodology module, management practice module, Jiaotong University characteristic module and internationalization module, students' leadership can be generated, expanded and consolidated. Among them, the characteristic modules of Jiaotong University include three integration projects, namely, "Innovation+,internet plus, Finance+"module and "Jiaotong University Inquiry" module integrated with universities; Reflection and application of student leadership through graduation module.
Open module
● Team building
team building
● Business ethics
commercial morality
● Commercial war simulation
Technical marking
●720-degree leadership assessment
720 Leadership Assessment
Method module
China's economic theory and practice.
Economics theory and analysis
● Organizational behavior
organization behaviour
● Analysis of financial statements
financial accounting
Management practice module
● Corporate financing
Corporate finance
● Marketing
marketing
● Supply chain management
Supply chain management
● Human resource management
human resource management
● Strategic management
strategic management
● International business
International business
International module
● USA: Innovation and Leadership
America: innovation and technology. leadership
● Europe: industry, economy and culture
EU: Industry \ Economy and Trade. culture
● Emerging economies: opportunities and challenges
Emerging economies: opportunities and challenges
Jiaotong university characteristic module
1. Innovation+
● Brand innovation and management
Brand management and innovation
● Innovative thinking and practice
Innovative thinking and practice
● Technological innovation and management
technical innovation
● Entrepreneurship
entrepreneurship
● Sustainable development
sustainable development
● Psychological behavior and decision-making
Psychological behavior and decision-making
2. Finance+
● Internet finance
online finance
● Capital operation
capital operation
● M&A
Merger and acquisition
● Financial derivatives
financial derivatives
3. internet plus.
● Technology-driven Business Ecological Innovation Series Courses
Technology-driven business ecology
Innovation and innovation
● Information technology management based on mobile Internet
Information management based on mobile phone
internet
● Decision management based on big data
Decision management based on big data
4. Integration project
● Integration project 1: profit model
Integration project 1: profit model
● Integration Project II: Performance Improvement
Comprehensive Project 2: Performance Improvement
● Integration Project 3: Rethinking Leadership
Comprehensive Project 3: Reflection on Leadership
5. Inquiries from Jiaotong University
● University integration, business integration and industrial docking.
University integration \ commerce and commerce; ?
Engineering portfolio \ industrial collocation
thesis defence
● thesis defense
thesis defence
Graduation module
● Degree awarding, graduation ceremony and graduation party.
commencement
1, team building 1
This course aims to promote students' mutual understanding, integration into the team and a sense of identity with the class through the form of collective outdoor quality development activities. In the course of this course, EMBA students form teams and experience a series of challenges together, from individuals to teams, from the ground to the sky. They condense and refine the scenes in real management practice, mobilize students to actively participate, * * * share their observations, feelings and discoveries with each other after the activities, set up a mirror for students' performance in daily management, and urge them to reflect on their own behaviors and performances, and establish a kind of experience and experience through their own practice. Learn the law of team development and the behavior of excellent leaders through their own and others' behaviors. After completing this course, students must understand the concepts of team communication, team management, the role of information interaction in the team and self-identity.
2. Business ethics
Business ethics is an interdisciplinary subject about business and ethics, and it is the basis of the relationship between business and society. With the vigorous development of economy, business ethics in market economy has become the focus of social discussion. The purpose of this course is to introduce the ethical relationship between people and its laws in business activities for EMBA students, understand the reasonable business ethical order that makes business and business subjects full of vitality and is conducive to the all-round and harmonious development of mankind, and then discuss the business ethical issues such as the principles and norms of business behavior that business subjects should abide by and the excellent business spirit that should be established.
3. Commercial war simulation
The course aims to help students understand the defects of self-knowledge system, improve their ability to control market risks and make strategic decisions under complex and fuzzy conditions, increase team spirit and competitive consciousness, and stimulate and improve their overall thinking ability, analytical decision-making ability and comprehensive understanding of various basic elements of enterprise management. By simulating the real business environment, this course puts students in the virtual global market, completes the tasks of product research and development, production, marketing, financial management and operation, and finally achieves certain financial indicators and stock prices through teamwork.
4.720-degree leadership assessment
This course focuses on the assessment and identification of comprehensive leadership. Using the most authoritative PDP leadership trait diagnosis system in the world, students can scan their own natural traits and deeply understand the management advantages and risks hidden in their own personality. According to students' personality traits, through flexible grouping and combination changes, we can understand the deep differences between students with different personality traits, so that students can learn to communicate effectively with each other. Cooperate with outward bound training to accelerate the team integration among students. Outward bound training enhances the external intimacy between teams through physical contact, while personality scanning enhances the internal integration of students from the deep heart. Through the experiential learning of this course, students will master how to combine their own personality traits to learn EMBA subjects, and ensure the balanced development of "management knowledge" and "good personality".
5. China's economic theory and practice.
The purpose of this course is to provide a basic theoretical framework and analytical tools to help analyze the external economic environment of enterprises, understand various macroeconomic phenomena and their internal relations in China and the world, understand the trend of government macroeconomic policies, and predict the future development of China and the world, so as to improve students' ability of analysis, judgment and decision-making. This course will focus on the basic models of national economic operation, and how to use these models to analyze the short-term fluctuation and long-term growth of macro-economy, as well as the impact of the interaction among enterprises, consumers and the government on China and the global economy. The course will introduce the whole process of China's economic reform and development in the past 30 years and the institutional evolution of price, enterprise, finance, finance and foreign economy, so that students can have a clear understanding of the course and present situation of China's contemporary economic development and grasp its future trend accordingly.
6. Organizational behavior
This course focuses on analyzing the relevant factors that affect organizational performance from the three levels of individuals, groups and organizations in work behavior, and combines the essence of human behavior to improve the ability of managers at all levels to analyze, predict and manage human behavior. Students can learn how an enterprise should motivate employees, maximize people's work potential, effectively play the role of a team, become an effective leader and analyze the changes in the internal and external environment of the enterprise, so as to plan and implement enterprise changes and effectively achieve organizational goals.
7. Analysis of financial statements
This course focuses on improving students' understanding of financial statements, rather than training students' ability and skills in preparing financial statements. This course will guide students to learn how to interpret balance sheet, income statement, cash flow statement and notes to financial statements from the perspective of users of financial statements. Analyze the source of enterprise value, so as to judge the profitability and solvency of the enterprise and predict the future performance of the enterprise to some extent. Through the analysis of financial statements, we can reveal the economic essence behind the data, help students see through financial statements from the perspective of management, and turn financial information into effective data and the basis for management decisions. At the same time, we will also discuss the relationship between financial policy and business decision.
8. Marketing
This course is divided into two parts: the first part introduces the basic concepts of marketing; The second part contains more in-depth marketing themes, including marketing decision-making, service industry marketing, customer relationship management and so on. At the same time, through case analysis, this paper expounds the design, implementation and evaluation of successful enterprise marketing, analyzes the methods of enterprise marketing environment and how to determine the main market opportunities and challenges faced by enterprises. The content of the course also tries to reflect how the marketing managers in China study the changes of customer values and purchasing behaviors with a brand-new vision, analyze the evolution law of industry development and competition, meet the needs of target customers with scientific and innovative marketing mix strategies and strategies, and realize the sustainable development of the organization.
9. Supply chain management
Supply chain management runs through all activities of manufacturing products and providing services. This is one of the core functions of every enterprise. Excellent operation management is an important competitive advantage of enterprises, and effective supply chain is the key to the company's success and sustainable development. In fact, the ability to respond quickly to customers' needs, low cost and high quality are essential to maintain the growth and profitability of enterprises. This course focuses on the concepts and effective tools necessary to improve the management of operating systems, including manufacturing, distribution and service activities. Focus on important topics, such as business strategy, process analysis, inventory management, supply chain management, etc. This course will comprehensively adopt flexible and diverse teaching methods such as teaching, case analysis, team activities and classroom simulation games. And through efficient interactive communication between teachers and students and interactive learning among students, help students fully grasp the core content of operation management.
10, human resource management
The purpose of this course is to help the top managers of organizations understand the concept and viewpoint of human resource management, and how to obtain and maintain a sustainable competitive advantage by closely combining human resource management with the development strategy, objectives and operation of enterprises. This course will first introduce the basic concepts and viewpoints of human resource management, the role of human resource management in organizations, and the integration of human resource management and organizational strategy. Secondly, the course will systematically introduce and discuss the important contents of human resource management, such as human resource planning, personnel recruitment and allocation, training and development, performance and salary management, etc., and will pay attention to some core issues of human resource management in current organizations, such as the selection and encouragement of executives, the development of employees' career, and the construction of cross-cultural management teams.
1 1, strategic management
This course aims to broaden the strategic vision of enterprises, help students develop the ability and skills of strategic thinking, and thus grasp the fate of enterprises. Through the close combination of classroom teaching, group discussion, classroom debate and case analysis, students can not only understand the cutting-edge strategic management ideas and concepts, but also master the latest framework and tools for strategic analysis, strategic planning and implementation, and can also flexibly apply these principles in the environment of China. By analyzing an enterprise from a global perspective, students can cultivate thinking and decision-making ability beyond daily business activities and grasp the future development of the enterprise.
12, international business
This course aims to broaden students' international horizons and prepare for participating in the global market competition. The course covers all related issues that international business managers face, including: globalization, foreign market entry strategy, international trade theory, international trade policy, foreign direct investment, the influence of culture on international business, the organizational structure of international business enterprises, the functional fields of international business, the international monetary system, the foreign exchange market and the international capital market.
13, international vision enhancement
This course will be conducted overseas. EMBA program is a class for China to train high-level entrepreneurs and managers with international management standards and adapt to global competition. In the training mode, we should pay attention to cultivating managers' entrepreneurial thinking and innovative spirit, so as to promote the development and growth of China enterprises in the global market. In order to better achieve the above objectives in teaching, this course is a 2-credit elective course for EMBA students to choose and organize overseas teaching (the United States, Europe, emerging economies, etc. ), and encourage students to broaden their horizons, experience differences, change their thinking, reform and innovate through in-depth practical study in top foreign business schools and well-known companies.
14, brand innovation and management
This course introduces how to understand and solve the brand development problem of modern enterprises from the perspective of organizational strategy. Brand road is a serious problem that China enterprise managers must face directly. In the era of modern brand economy, brand innovation and management are important guarantees for enterprises to win competition and eventually win the market. As the cornerstone of brand innovation and management, brand communication is the key to brand innovation and management success. In the era of increasingly fierce competition, if China enterprises want to develop and make a difference, they must go all out to play the brand communication card. The teaching of this course is to let students establish the consciousness of brand building, and realize brand innovation and management through brand positioning, cultural concept refining and brand marketing.
15, innovative thinking and practice
Innovation has increasingly become the lifeblood of the global economy, and it is also the strategic focus of any industry leader. As an enterprise's senior management team, we need to foresee the future with a broad vision of innovation, understand the future trend of industry development and technological evolution, and firmly grasp the development opportunities of enterprises. This module will provide students with the necessary theoretical framework, ideas, tools and practices, so as to turn the executives with traditional thinking mode into leaders who can open innovative management ideas.
16, technical innovation and management
In the next 10 year, the economic growth rate will still slow down, and the market environment will change from mass consumption to niche market segments. This quiet change of external environment and internal environment determines that the transformation and breakthrough of enterprises in China is imminent. In the Internet wave, how to reshape corporate culture through technological innovation and top-level design and successfully realize enterprise transformation and upgrading? This course will analyze how technological innovation injects new impetus into the breakthrough of enterprise transformation and help entrepreneurs understand the enterprise transformation under the new environment and new technology.
17, Entrepreneurship
This course focuses on the close relationship between enterprise development and entrepreneurs. Entrepreneurs are the personality representatives of enterprises. Understanding and studying entrepreneurship and leadership art is of great significance for EMBA to form its own entrepreneurship and improve leadership quality. The course will cover the basic principles of leadership, economics, politics, sociology and culturology, and comprehensively apply these knowledge to solve the leadership problems in reality.
18, sustainable development
This course aims to help students understand the core concept of sustainable development. On the basis of introducing the concept of sustainable development strategy, this paper focuses on the sustainable utilization of resources, population and sustainable development, agricultural sustainable development, cleaner production, rejuvenating the country through science and education and sustainable development, economic and social sustainable development and sustainable development management. Instruct EMBA students to protect resources and protect the ecological environment in more innovative ways in the future economic development, so that future generations can enjoy sufficient resources and a good resource environment.
19, psychological behavior and decision-making
This course discusses how to apply psychological theory to help entrepreneurs avoid deviations in decision-making, improve work efficiency and output, and improve their attitude towards life. The content of this course will cover all aspects of life and work, and answer many puzzles and puzzles when students play different social roles such as consumers, subordinates and leaders.
20. Corporate finance
This course focuses on the introduction of modern finance and the basic theoretical framework of finance, and applies it to the analysis of actual investment and financing decisions. The specific contents include: company value overview, analysis and prediction of financial decision-making, evaluation of investment funds under changeable world political and economic conditions, financial decision-making of capital target, analysis of corporate debt, application of financial instruments in company value evaluation, and control and handling of company reorganization and bankruptcy. This course combines theory and practice in the form of case discussion to help students understand the investment and financing decisions of the company.
2 1, Internet finance
This course is based on financial theory and financial principles, combined with the nature of the Internet, combining theory with practice, explaining the nature of Internet financial phenomena with economic theory, and applying it to the analysis of actual investment and financing decisions. The specific contents include: financial market and its function, financial asset pricing, basic principles of Internet finance, risk control and supervision of Internet finance, regulatory reform trend of international financial regulators, and related legal trends in China's financial field.
22. Capital operation
This course is a financial theory and practice course with profound practical significance. This paper will introduce the basic principles, theories and related practical cases of capital operation, analyze the present situation and operating mechanism of China's capital market, and interpret the macro-control and policies of financial regulators. An in-depth analysis of the characteristics of capital operation, such as liquidity, appreciation and uncertainty, is helpful for students to understand the characteristics of China's capital market and the investment and financing environment of Chinese enterprises, and to grasp the capital operation of enterprises in a forward-looking way in combination with the analysis and prospect of China's economic and financial policies.
23. Mergers and acquisitions
This course mainly introduces the core issues of enterprise M&A, including: analyzing the internal and external driving factors of M&A motivation, distinguishing M&A aimed at improving enterprise operation efficiency (including improving management quality) from M&A aimed at solving agency problems and establishing monopoly, identifying potential targets, accurately evaluating targets, evaluating the impact of M&A on enterprise performance, selecting financing portfolio and subsequent mergers and acquisitions. This course will focus on combining hot cases at home and abroad to analyze the internal logic of M&A events and the basic strategies of capital operation.
24. Financial derivatives
This course mainly introduces the excellent theoretical achievements of financial derivatives, involving futures, forwards, options, swaps, currency and interest rate derivatives and their many variants and applications, including: derivative pricing model, theory and application of derivative financial instruments, legal system and supervision experience of financial derivatives, application of financial derivatives in M&A cases, hedging tools of financial derivatives and other frontier directions.
25. Information Technology and Management Based on Mobile Internet
With the rapid development of Internet and information technology, traditional management concepts and tools can no longer meet the needs of enterprise management in the information age, and the application of information technology will fundamentally change the management and management methods of enterprises. Information system is becoming an important tool for enterprises to integrate resources, change processes and manage changes. This course will discuss how information technology affects the strategy, organization and management of enterprises, and how enterprises should use information to improve operational efficiency and enhance competitiveness.
26. Decision management based on big data
Today, data has penetrated into every industry and field and become an important factor of production. The explosive growth of big data comprehensively tests the data processing and analysis capabilities of modern enterprises in terms of large capacity, diversity and high growth rate. Through the study of this course, the complex theoretical knowledge will be organized and simplified, so that students can understand and master the basic ideas and methods of analyzing big data, and understand how to improve the analytical ability and decision-making ability in management in the era of big data. Let entrepreneurs have a deeper and more accurate insight into market behavior, discover "real money and silver" from big data, and then adopt a brand-new decision-making scheme that has a far-reaching impact on corporate decision-making.
27. Technology-driven business ecological innovation
This course introduces the practice of technology-driven business innovation in the Internet era, and expounds the importance of technology in the process of business innovation through the case analysis of world-renowned multinational enterprises. We will not only introduce the best practice cases of R&D enterprises and innovation, but also explain how these enterprises establish an R&D ecosystem through cooperation with universities, different industries and newly established companies, and then develop new services and technological innovations. In addition, based on the government's perspective, the course will study how to change the business blueprint to meet the needs of conducting business in the Internet era, and deeply discuss how information technology can carry out subversive reforms in various industries.
28. Integration project 1: profit model
The integration project "Profit Model" guides students to analyze the market environment, gain insight into the industry prospects, innovate the profit model and enhance business thinking through competition incentives. Students are summing up the past, looking forward to the future of the industry, actively thinking about the profit opportunities and laws in the market, and finally finding an excellent profit model suitable for enterprise development.
29. Integration Project 2: Performance Improvement
In the form of private board meetings and life cases, students can improve internal management, find performance shortcomings, integrate internal resources, diagnose potential management blind spots, and finally improve the overall performance of the organization. On the basis of clarifying the relationship between enterprise strategy and organizational performance, students further improve the diagnostic methods of enterprise internal management and effectively enhance the competitiveness of enterprises.
30. Integration Project 3: Reflection on Leadership
Leadership runs through the whole process of enterprise development. Many leaders can make efficient and wise decisions at a certain stage, but only leaders can make forward-looking and efficient decisions at all stages of enterprise development, especially in the rapidly changing business environment. Leadership is an art that needs constant polishing, constant understanding and constant cultivation. This course helps students reshape, optimize and improve their leadership from different angles. This is a learning journey full of emotion, passion and tears. In this process, we re-recognize ourselves, reflect on life, practice our internal strength, release pressure and explore the motive force of leadership.
3 1, jiaotong university query
This course aims to integrate the dominant disciplines of Shanghai Jiaotong University, provide students with a diversified and compound knowledge system on the platform of EMBA program, broaden their horizons, and more effectively realize the mission of Shanghai Jiaotong University to serve the society. With the theme of exploration, integration and far-reaching, the technology, engineering, medicine and management of Jiaotong University will be integrated and innovated, and the most prestigious academicians and professors from other departments of Jiaotong University will be invited to open forums or courses, which will open a window for EMBA students to learn about other schools and scientific and technological fields of Jiaotong University, which will not only make them fully feel the unique charm of Shanghai Jiaotong University, but also help them broaden their knowledge horizons, enhance their thinking latitude and gain new inspiration for entrepreneurship and management.
32. Team building 2
Responding to the team building of the open module 1. The course form is still the form of outdoor quality development activities, which aims to further break the limitations of the class, promote all students to understand each other and integrate into the EMBA team through one year of class study and exchange. In the course of this course, EMBA students break the limitations of the class, randomly form expansion groups, and experience a series of challenges, * * * and decisions, * * and progress together. Learn the law of team development and the behavior of outstanding leaders in the collective. After this course, students should not only have a deep understanding of the concepts of team communication, team management and information interaction, but also learn the highlights of mutual management and excellent leadership from the students who are already familiar with it.