Excellent telemarketing requires a lot of skills. The following is a summary of telephone marketing skills dialogue for your reference.
First, don't interrupt the customer.
Before the customer's words are finished, before the key points are reached, and before the complete meaning is reached, usually according to the etiquette of communication, don't interrupt the customer in the process of communication. Let the customer finish, after all, it is impolite to interrupt others, not to mention the other party is your customer. Unless something urgent happens. Listening carefully is an important first step for you to listen successfully.
Second, respond to customers sincerely and enthusiastically.
If we don't get a response from the customer during the phone call, and we haven't heard from the customer for so long, it's not good. So in the process of telemarketing, you should respond to each other sincerely and enthusiastically. You can use "very good, very good, right, great, right, that's it" and so on. Say something natural and respond enthusiastically to customers, and you will be better recognized by customers and customers will be more willing to communicate with you.
Third, don't drive by yourself.
Some people tend to wander off their minds and turn around easily. In the process of telemarketing, don't let your thoughts deviate, concentrate, concentrate, concentrate on your current telephone communication, forget yourself, and pay attention to every word that customers say on the phone.
Listen not only to the content, but also to the sound.
Only by accurately listening to each other's tone of voice, tone of voice, can we help ourselves grasp the customer's needs for the first time. Therefore, when we are obedient, we should listen to the details. A top telemarketing listener can hear the other person's mood, that is, the other person's mentality, that is, the mood. Therefore, to be a top telephone listener, you should listen carefully to the tone, intonation and sense of language of the other party.
Fifth, convey your sincerity through the receiver.
Many people say, "Hey, I'm listening. I am very focused, very committed and very committed. " But that's just what you said. The key is whether you make customers feel that you are listening carefully. However, you make the customer feel that you are listening carefully, whether it's expression, appearance, movements, expressions, all movements, or even sometimes your smile can show that you are listening attentively and seriously, and the other party will feel "Hey, it's valuable to tell him." "Customers will keep talking. In fact, your sincerity can be spread through the telephone line, so even if the customer is not in front of you, remember to show that you are listening carefully from the expression, action and tone.
Show interest in what customers say.
If you had a long phone conversation with your customer today, and the customer didn't respond to you or give you any reply or communication, would you feel depressed? If the other person doesn't have a very important point in the process of speaking, but you look and listen carefully and show that you are interested, the other person will speak with great spirit. Therefore, business people must show great interest in customers' needs and hobbies when they are in contact with customers.
Seven, don't speculate on each other's conversation, assuming that what the other party said is true.
Many people can't perform well on the phone because he often guesses others on the phone. There are several speculations: I have time, so you have time and I am interested, so you are interested; I think so. I'm sure you think so, too. There are usually these subjective wishes. This is a great harm to telemarketing.
Try to understand the connotation and extension of the other language.
Many people are good at talking, killing two birds with one stone in one sentence, or making a pun, or one sentence implies many opinions. In the process of our speech, if the customer kills two birds with one stone and expresses his views in a pun, we should try our best to hear what the connotation and extension of his words are. What is the real meaning of customers? He said, "Will I come?" The way you understand it is different, and the meaning may be completely different.
Nine, focus on the current mobile phone.
A good listener can always concentrate on the current phone call. Because only concentration will lead to good results. Therefore, to cultivate your own specialties and develop your own priorities, including your customer base, you must find the key points. Your customer base is various, so you should find out the most valuable key customers at that level, so that your phone calls can get better and better and your listening ability can get higher and higher.
10. Ask leading questions appropriately.
In the final stage of contact with customers, we need to ask leading questions professionally and appropriately, help customers solve problems that cannot be solved in the process of listening, and help customers get more detailed customer information, so as to finally lock in the real needs of customers and get the results they need. The process of sales is a process of constantly asking questions and asking whether it is suitable or not. Only by asking more questions can we gain more and gain control over our customers. So, after listening, ask questions.
Eleven, depends on the feedback.
Understand the feedback. When listening, the key is not whether you listen or not, but how much you respond to each other. Many times, many people talk a lot, and the other person doesn't answer or respond, so I don't think it's meaningful for him to talk more. Many people only talk about the reasons, not the effects. Some people are more practical than reasonable. The effect has been achieved, and many reasons do not need to be explained with such red tape. When the effect is achieved, we get the result we want. Only when we get the result can we achieve the goal we want. Therefore, communication depends on the reaction of the other party. In the process of communication, effectiveness is usually more important than rationality. Many people are good at speaking and communicating. He talks a lot but the client doesn't know the truth, which is not good.
The highest level of persuasion is not to have good persuasion skills, but to be consistent with words and deeds. Consistency between words and deeds is the highest realm of persuasion and the secret of persuasion. The secret of persuasiveness is not that you convince others, but how to influence others to convince yourself. A man can't be persuaded by others, he can only convince himself through the influence exerted on him by others. Many people say that I persuaded him, not you, but you persuaded the other party to solve it by yourself through some information, some information, some plans, some witnesses and some strategies. So people can't be persuaded by others, they can only convince themselves. So in the process of communication, it is not how many words you say, but the response of the other party. We must look at the feedback. Feedback is very important.
Twelve, make key records, and confirm the key records.
Because some content is important and some content is not. There are important records and non-important records, which must be recorded well, and important records should be confirmed. What is really important, very important, is best marked with a red pen.
;