1, to understand the user's mining requirements.
In Tik Tok, the closer you are to the needs of users, the better the video effect. So when shooting video, don't blindly look for the hottest spots, but meet the needs. This not only reduces the cost, but also ensures a good educational video effect.
2. Positioning the video correctly
Good educational marketing needs to cooperate with specific educational knowledge, such as English grammar knowledge and mathematical formula knowledge. , especially the professional problems in promotion. The more professional, the more convincing the teacher in the video, so as to attract students' desire to learn.
3. Fast pace and fun
Education is inherently boring, so if you want to have a good marketing effect, you must learn to combine fun, which can be interesting expressions, interesting knowledge points, interesting professional knowledge, etc., so as to understand emotions. For example, online classes for students in training institutions, interesting online interactions, and interesting videos of teachers and parents of students make similar videos hit the target users.
4. Be clever and cautious in advertising.
Good marketing advertisements are acceptable to users, especially in the education industry. The purpose of marketing is to put brand advertisements. Therefore, advertising placement should be natural and not too blunt. It is best to use the plot to promote the upper hand of the product, or just reflect the name and logo of the organization at the end of the video. This will not arouse users' resentment, but will deepen users' impression of the brand.
Secondly, we must grasp the "hidden rules" of the creation and release of vibrato short videos to create explosive videos. This is often influenced by many factors, such as the verticality, originality, health, activity and interactivity of the video. In order to achieve good marketing results in Tik Tok, corporate accounts are updated at least every two days. Of course, if you can post a short video every day, the effect will be better. Try to choose the most active time period for users to publish, such as noon 12- 13, evening 18- 19, and evening 2 1-22.
Finally, teamwork is very important. For the video creation team, educational institutions need to configure positions such as planning, screenwriter, director, camera shooting and editing. If the conditions are limited, it can be reduced to 1-3 people according to the actual situation. In addition, the marketing team needs to learn the relevant rules and operation skills of Tik Tok to avoid being restricted and banned, and all previous efforts are in vain. Please note that only one Tik Tok number can be registered for a mobile phone number; An enterprise can only certify two tiktoks.