Take opening a 30-square-meter brand franchise store in Shanghai as an example. Rent, equipment, raw materials and publicity are four major costs. Rent accounts for a relatively large proportion of these four major inputs. In addition, the equipment and raw materials are purchased by the headquarters, so the purchase price will not be too high. Overall, it needs 300,000 investment funds, which is relatively low in other second-and third-tier cities. Investors who are interested in joining should prepare sufficient funds before joining to ensure the normal operation in the future.