Such sales performance can be described as sharp-edged, but it is also expected. On the one hand, Ge Tan and Tan Yue, two SUV—— of FAW-Volkswagen brand, began to rise, and the monthly sales of bicycles in Tan Yue exceeded 10,000, while maintaining a continuous leading position in the car market; Audi A6L, Q5L and other models also continue to lead the market segment.
In order to explore the reasons behind the contrarian growth of FAW-Volkswagen, we recently walked into the FAW-Volkswagen Changchun factory and spent three days and three nights feeling the achievements of modern industrial civilization.
The cradle of industry gave birth to the largest automobile testing ground in China.
Changchun, which has been turned into the industrial cradle of China by some people, is a baby car of new China and a pilot demonstration city of "Made in China 2025", which provides conditions for the barbaric growth of FAW-Volkswagen.
On August 19, the first phase project of FAW-Volkswagen proving ground was officially completed and put into use in Nong 'an County, Changchun City. It is understood that this is the largest and most functional comprehensive automobile testing ground in China, which means that FAW-Volkswagen has already had international-level automobile testing road conditions.
The total area (core area) of the automobile proving ground is 60,000 square kilometers, and the total investment exceeds 654.38+0.7 billion RMB. The test site includes five functional areas: durability enhancement test area, airbag misoperation test area, dynamic square, comprehensive performance test area and expressway loop, with a total road mileage of over 60 kilometers.
"20 12 on June 8th, we held a groundbreaking ceremony here. At that time, Dr. Jochem Heizmann and I put Changchun Daily and Deutschland as well as China coins and German coins on the cornerstone. A few years later, it changed from a wasteland to the largest and most functional automobile testing ground in China, which filled me with too many feelings. " Qin, director and deputy secretary of the Party Committee of China FAW Group Co., Ltd., said at the completion ceremony that this is enough to show that both China and Germany attach importance to the automobile proving ground.
FAW-Volkswagen said that in addition to the first-phase project, the second-phase project of the automobile proving ground was officially started in June 2065438+2008, mainly as a durable alternative test road. At present, the subgrade earthwork construction is being carried out as planned, and it is expected to be officially put into use in March 2020; The third phase of the project planning has also been put on the agenda, and will be used for the test of autonomous driving after completion.
According to the on-site staff, although it took four years to build the automobile testing ground, some wild animals still had no time to "move". Every time it's time to eat, there will always be a few bold foxes looking for something to eat, and they will also generously share their lunch with these special friends.
This is probably one of the ways for people to live in harmony with animals, industry and nature.
From details to the whole,
Four workshops work together to improve product quality.
Walking on the streets of Changchun, most of the cars on the road are FAW-Volkswagen brands, the advertisements for exploring songs are posted on the buses next to them, and the LOGO of FAW-Volkswagen is posted on the front door of the park ... This is enough to show the great influence of FAW-Volkswagen on Changchun.
Admittedly, although FAW-Volkswagen has six factories in China, as the headquarters of FAW-Volkswagen, FAW-Volkswagen Changchun Factory was rooted in this city as early as 199 1. After 30 years, the changes in Changchun factory are also changing with each passing day. It is the representative of "high quality" in China automobile industry at present, and it is the witness of the transformation of Volkswagen from "manufacturing" to "R&: D".
At present, the main products of FAW-Volkswagen are MQB platform and MLB platform of Volkswagen brand, which requires Changchun factory to use international advanced equipment and technology in all aspects of production, and pay 120% attention to every detail.
During the visit to the four process workshops of FAW-Volkswagen Changchun Factory, we saw that the stamping workshop of Changchun Factory adopted the international leading stamping machine tools and molds, and realized the robot automation operation from raw material unstacking to loading and handling. The unique six-step stamping process, combined with the professional process of forming, curling and other details, ensures the precision and accuracy of stamping parts.
In the welding workshop, FAW-Volkswagen used a large number of robots from international first-line suppliers, and realized the automation rate of welding workshop 100%.
In addition, as the first overseas policy safety laboratory certified by Volkswagen Group, FAW-Volkswagen Safety Center can not only conduct vehicle collision tests, but also conduct experiments and analysis on safety performance equipment such as car body, airbags and seat belts. This is also one of the important factors for FAW-Volkswagen products to easily pass the C-NCAP five-star safety standard.
The cooperation of the four workshops makes the production process of FAW-Volkswagen products more advanced and efficient, and further strengthens the safety and comfort of vehicles. During the visit, I found that the employees of FAW-Volkswagen Changchun Factory often said that "it is better to find us than users for this problem". Perhaps this is the popularity of FAW-Volkswagen's "customer first".
FAW-Volkswagen Changchun Factory completed the whole vehicle assembly line from product production to vehicle quality inspection, which also enhanced the image of FAW-Volkswagen in the eyes of users.
The "Whampoa Military Academy" in the automobile industry allows "Maxima" to meet talents.
A complete enterprise, advanced machines and qualified technology are only cornerstones, and the cultivation of talents is the driving force for enterprise development. Over the years, FAW-Volkswagen, as the "Whampoa Military Academy" in the automobile industry, has been adhering to the concept of "everyone can become a talent, everyone can become a talent, and everyone can play their talents", and has planned an efficient career development channel for each employee, which is also commonly known as AC assessment.
In 2003, FAW-Volkswagen introduced AC evaluation from Germany. After more than ten years of optimization, the current AC evaluation has become an important yardstick for FAW-Volkswagen to select talents scientifically, rigorously, openly and transparently. After more than ten years' use, AC evaluation has more China characteristics than when it first entered China, and it is more in line with China's talent selection standards.
According to Li, director of human resources department of FAW-Volkswagen, in the development of FAW-Volkswagen 2.0 type reserve talents, a stepped development channel for reserve talents will be established according to the law of talent development and the best opportunity. Then, according to the talent's own business development, job characteristics and talent situation, a more suitable talent selection method is formulated.
It is understood that in FAW-Volkswagen's reserve talent development 2.0 model, a step-by-step reserve development channel based on talent development rules and best practices will be established first, and then a more feasible talent selection scheme will be formulated according to its own business development, job characteristics and talent status.
In the aspect of management training, FAW-Volkswagen divided the four-dimensional managers into 2 1 group and designed a 2 1 training scheme. In terms of technical training, FAW-Volkswagen has concentrated decades of technical accumulation and cutting-edge knowledge of Industry 4.0 into systematic courses to help innovative technologies turn into productive forces.
Enter "AC evaluation" in the search bar, and we can easily find many excellent car enterprise managers. It can be said that AC evaluation is not only a complete management system of FAW-Volkswagen, but also a means to strengthen talent mining. To a certain extent, many "swift horses" have been screened out for China automobile industry, and talented people have met Bole. It is an evaluation system with long-term significance.
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From production to sales, from technology to talents, FAW-Volkswagen has grasped the key points in all aspects of "soft and hard", which is also the reason for its continuous growth in the auto market this year.
Faced with such achievements, FAW-Volkswagen is still full of crisis awareness. Qin said: "As an enterprise with an annual production and sales of 2 million vehicles, how to put competitive and high-quality products on the market at a faster speed is a huge development and transformation challenge for FAW-Volkswagen."
Perhaps it is the perennial "autumn and winter" self-discipline that enables FAW-Volkswagen to achieve sustainable development at its own pace in the face of market turmoil.
Million car purchase subsidy